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Winter, Joachim
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Heiss, Florian
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Mazzucato, Mariana
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Ramey, Valerie A.
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Helper, Susan
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Sallee, James M.
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Knittel, Christopher R.
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Netessine, Serguei
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Tonsor, Glynn T.
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Dubé, Jean-Pierre
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Klier, Thomas H.
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Nunnenkamp, Peter
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Allcott, Hunt
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10
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Kaplan, Greg
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IGI Global
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NetLibrary, Inc
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Seminar on market modelling
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epubli GmbH
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Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
155
Journal of business research : JBR
95
Journal of retailing and consumer services
73
NBER working paper series
73
Psychology & marketing
71
International journal of hospitality management
60
Journal of fashion marketing and management
60
American journal of agricultural economics
52
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
50
The American economic review
48
The journal of consumer marketing
44
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40
Journal of advertising research
39
International journal of consumer studies
38
Journal of marketing theory and practice
38
The journal of brand management : an international journal
37
Journal of the Academy of Marketing Science
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Discussion paper / Centre for Economic Policy Research
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Journal of international consumer marketing
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Journal of marketing
34
International journal of sport management and marketing : IJSMM
32
Journal of business ethics : JOBE
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American economic journal : a journal of the American Economic Association
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International journal of retail & distribution management
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Journal of marketing management : MM
30
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
30
Journal of consumer behaviour : an international research review
29
The journal of product & brand management
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Applied economics
28
European Journal of Marketing
28
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28
Journal of advertising : official publication of the American Academy of Advertising
27
SpringerLink / Bücher
27
Journal of food products marketing
26
The review of economics and statistics
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Journal of marketing research : JMR
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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Other ZBW resources
117
EconStor
68
OLC EcoSci
13
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9
BASE
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1
Personalisierung und Emotionalisierung von globalen Marken : eine Untersuchung am Beispiel der Automobilindustrie in Japan, Deutschland und den USA
Michelfelder, Gerrit Christoph
-
2007
Persistent link: https://www.econbiz.de/10003963703
Saved in:
2
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
MSI reports : working paper series
(
2010
)
4
,
pp. 41-90
Persistent link: https://www.econbiz.de/10009007361
Saved in:
3
How brand concept affects consumer response to product recalls : a longitudinal study in the U.S. auto industry
Topaloglu, Omer
;
Gokalp, Omer N.
- In:
Journal of business research : JBR
88
(
2018
),
pp. 245-254
Persistent link: https://www.econbiz.de/10011869714
Saved in:
4
Ethnocentrism and consumer knowledge in the U.S. auto consumer
Story, John
;
Godwin, Lynn
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 451-463
Persistent link: https://www.econbiz.de/10014422396
Saved in:
5
Corporate image and product similarity : assessing major demand drivers for counterfeits in a multi-country study
Penz, Elfriede
;
Stöttinger, Barbara
- In:
Psychology & marketing
25
(
2008
)
4
,
pp. 352-381
Persistent link: https://www.econbiz.de/10003735856
Saved in:
6
Customer satisfaction in a global economy : challenges for the automobile industry
Johnson, Michael D.
- In:
Automobilmarktforschung : Nutzenorientierung von …
,
(pp. 1-14)
.
1996
Persistent link: https://www.econbiz.de/10001293682
Saved in:
7
The effects of the country of brand and the country of manufacturing of automobiles : an experimental study of consumers' brand personality perceptions
Fetscherin, Marc
;
Toncar, Mark
- In:
International marketing review
27
(
2010
)
2
,
pp. 164-178
Persistent link: https://www.econbiz.de/10003988015
Saved in:
8
Why social currency becomes a key driver of a firm's brand equity : insights from the automotive industry
Lobschat, Lara
;
Zinnbauer, Markus A.
;
Pallas, Florian
; …
- In:
Long range planning : LRP ; international journal of …
46
(
2013
)
1/2
,
pp. 125-148
Persistent link: https://www.econbiz.de/10009735691
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9
Evaluating the underlying dimensions of brands in product and services markets
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131939
Saved in:
10
Antecedents of true brand loyalty
Kim, Jooyoung
;
Morris, Jon D.
;
Swait, Joffre
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 99-117
Persistent link: https://www.econbiz.de/10003732338
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