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EEG-based measures versus panel ratings : predicting social media-based behavioral response to Super Bowl ads
Deitz, George D.; Stafford, Marla Royne; Peasley, Michael C. - In: Journal of advertising research 56 (2016) 2, pp. 217-227
Persistent link: https://www.econbiz.de/10011518177
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The impact of medium context on bilingual consumers' responses to code-switched advertising
Bishop, Melissa M.; Peterson, Mark - In: Journal of advertising : official publication of the … 39 (2010) 3, pp. 55-67
Persistent link: https://www.econbiz.de/10008665417
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Integrating fMRI with psychophysiological measurements in the study of decision making
Wong, Savio W. H.; Xue, Gui; Bechara, Antoine - In: Journal of neuroscience, psychology, and economics 4 (2011) 2, pp. 85-94
Persistent link: https://www.econbiz.de/10009533011
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Impulsive and self-conscious : adolescents' vulnerability to advertising and promotion
Pechmann, Cornelia; Levine, Linda; Loughlin, Sandra; … - 2009
Persistent link: https://www.econbiz.de/10003785644
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Measuring soft-sell versus hard-sell advertising appeals
Okazaki, Shintaro; Mueller, Barbara; Taylor, Charles Robert - In: Journal of advertising : official publication of the … 39 (2010) 2, pp. 5-20
Persistent link: https://www.econbiz.de/10003986759
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Brand advertising in an access-ownership world : how marketing channels impact message persuasiveness
Harding, Lora Mitchell; Schenkel, Mark T. - In: Journal of marketing channels : ... distribution … 24 (2017) 1/2, pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
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The effects of source credibility and message variation on mail survey response behaviour
Kalafatis, Stavros P.; Riley, Debra; Tsogas, Markos H.; … - In: International journal of market research : JMRS ; the … 54 (2012) 3, pp. 391-406
Persistent link: https://www.econbiz.de/10009562246
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Gamification in marketing : an empirical study of differences in user psychology among services using gamification
Hamada, Shunya; Wakabayashi, Yasunaga - In: The Kyoto economic review 83 (2014) 1/2, pp. 27-57
Persistent link: https://www.econbiz.de/10011407754
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Assessing the response format effects on the scaling of marketing stimuli
Peng, Ling; Finn, Adam - In: International journal of market research : JMRS ; the … 58 (2016) 4, pp. 595-620
Persistent link: https://www.econbiz.de/10011607224
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Neuroscience and addictive consumption
Litt, Ab; Pirouz, Dante M.; Shiv, Baba - In: Transformative consumer research for personal and …, (pp. 523-542). 2012
Persistent link: https://www.econbiz.de/10009260760