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7
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International Irrigation Management Institute (IIMI).
2
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2
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1
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1
Conference on Marketing, Corporate Social Initiatives, and the Bottom Line <2001, Chapel Hill, NC>
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Journal of business research : JBR
61
Industrial marketing management : the international journal for industrial and high-tech firms
58
Journal of advertising research
47
Working paper / National Bureau of Economic Research, Inc.
47
Journal of marketing
42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
Harvard business review : HBR
37
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33
The journal of brand management : an international journal
32
International journal of hospitality management
31
Journal of the Academy of Marketing Science
28
Harvard-Business-Manager : das Wissen der Besten
24
Journal of macromarketing : examining the interactions among markets, marketing, and society
24
European Journal of Marketing
23
Journal of retailing and consumer services
23
The journal of product & brand management
23
American journal of agricultural economics
22
European journal of marketing : EJM
22
Journal of marketing theory and practice
22
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
22
SpringerLink / Bücher
22
The journal of business & industrial marketing
22
The journal of services marketing
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Psychology & marketing
21
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
The journal of consumer marketing
20
Journal of business-to-business marketing
19
Business horizons
18
Journal of business ethics : JOBE
18
Journal of travel and tourism marketing
18
International journal of internet marketing and advertising : IJIMA
17
Journal of marketing research : JMR
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Report / Marketing Science Institute
17
International journal of electronic marketing and retailing : IJEMR
16
MSI reports : working paper series
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Services marketing quarterly
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The journal of product innovation management : an international publication of the Product Development & Management Association
16
Australasian marketing journal
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1
The role of social CRM and its potential impact on lead generation in business-to-business
marketing
Rodriguez, Michael
;
Peterson, Robert M.
- In:
International journal of internet marketing and …
7
(
2012
)
2
,
pp. 180-193
Persistent link: https://www.econbiz.de/10009535757
Saved in:
2
Brand experience and brand implications in a multi-channel setting
Jones, Robert Paul
;
Runyan, Rodney C.
- In:
The international review of retail, distribution and …
23
(
2013
)
3
,
pp. 265-290
Persistent link: https://www.econbiz.de/10009781181
Saved in:
3
The co-
marketing
solution : strategic
marketing
through better
branding
, improved trade relationships, superior promotions, effective fact-based selling, accurate ROI analyses of t...
Clark, Shawn
-
2000
Persistent link: https://www.econbiz.de/10001390795
Saved in:
4
Social media impact on qualitative performance metrics : analysis and trends of top revenue grossing U.S. hospitals
Sakulsaengprapha, Vorada
;
Masterson, Jonathan P., IV
; …
- In:
Health marketing quarterly
39
(
2022
)
3
,
pp. 249-262
Persistent link: https://www.econbiz.de/10013417446
Saved in:
5
The power of "like" : how brands reach (and influence) fans through social-media
marketing
Lipsman, Andrew
;
Mud, Graham
;
Rich, Mike
;
Bruich, Sean
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 40-52
Persistent link: https://www.econbiz.de/10009548177
Saved in:
6
What makes brands' social content shareable on Facebook? : an analysis that demonstrates the power of online trust and attention
Yuki, Tania
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 458-470
Persistent link: https://www.econbiz.de/10011429187
Saved in:
7
How to mine brand Tweets : procedural guidelines and pretest
Okazaki, Shintaro
;
Díaz-Martín, Ana M.
;
Rozano, Mercedes
- In:
International journal of market research : JMRS ; the …
56
(
2014
)
4
,
pp. 467-488
Persistent link: https://www.econbiz.de/10010402240
Saved in:
8
Examining the efficacy of brand social media communication : a consumer perspective
Dwivedi, Abhishek
;
McDonald, Robert E.
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
4
,
pp. 373-386
Persistent link: https://www.econbiz.de/10012483474
Saved in:
9
Social information in Facebook news feed ads : effects of personal relevance and brand familiarity
Xue, Fei
;
Zhou, Lijie
- In:
Journal of promotion management : innovations in …
25
(
2019
)
4
,
pp. 570-588
Persistent link: https://www.econbiz.de/10012179045
Saved in:
10
Branding
in the era of Web 2.0 (and beyond)
Taylor, David
(
ed.
);
Pentina, Iryna
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011777341
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