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USA
Consumer behaviour
83,650
Konsumentenverhalten
81,200
Experiment
44,300
Theorie
21,791
Theory
21,474
Brand management
17,743
Markenführung
17,330
Brand image
11,229
Markenimage
11,117
Relationship marketing
10,034
Beziehungsmarketing
10,000
Markenartikel
9,292
Brand
8,253
United States
7,327
Deutschland
6,993
Spieltheorie
6,868
Game theory
6,721
Germany
6,343
Customer satisfaction
6,090
Social Web
5,939
Social web
5,934
Kundenzufriedenheit
5,918
Online-Handel
5,805
Online retailing
5,793
Soziale Werte
5,532
Social values
5,515
Online-Marketing
5,429
Internet marketing
5,392
Service quality
4,709
Dienstleistungsqualität
4,659
Einzelhandel
4,588
Retail trade
4,524
Werbewirkung
4,377
Vertrauen
4,364
Advertising effects
4,316
Confidence
4,302
Emotion
3,982
Electronic Commerce
3,926
E-commerce
3,789
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1,423
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1,180
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5,136
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2,488
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19
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1,282
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466
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212
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176
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103
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54
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40
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37
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27
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14
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English
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German
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37
French
16
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1
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List, John A.
42
Lusk, Jayson L.
27
Stavins, Joanna
20
Schuh, Scott
18
Einav, Liran
17
McFadden, Daniel
17
Kling, Jeffrey R.
16
Lergetporer, Philipp
16
Werner, Katharina
16
Winter, Joachim
16
Agarwal, Sumit
15
Heiss, Florian
15
Kaiser, Harry M.
15
Lusardi, Annamaria
15
Price, Michael Keith
14
Samek, Anya Savikhin
14
Woessmann, Ludger
14
Finkelstein, Amy
13
Han, Heesup
13
Jang, Soocheong
13
Nayga, Rodolfo M.
13
Tonsor, Glynn T.
13
Bronnenberg, Bart J.
12
Choi, James J.
12
Kapteyn, Arie
12
Metcalfe, Robert D.
12
Rousu, Matthew C.
12
Allcott, Hunt
11
Coibion, Olivier
11
Dubé, Jean-Pierre
11
Goldsmith, Ronald E.
11
Gorodnichenko, Yuriy
11
Handel, Benjamin R.
11
Heckman, James J.
11
Kessler, Judd B.
11
Laibson, David I.
11
Mitchell, Olivia S.
11
Roe, Brian
11
Cappelen, Alexander W.
10
Cawley, John H.
10
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National Bureau of Economic Research
113
American Marketing Association
8
Friedrich-Schiller-Universität Jena
7
IGI Global
6
John F. Kennedy School of Government
5
USA / Bureau of Foreign and Domestic Commerce
4
American Home Economics Association
2
Brookings Institution
2
Chambre de commerce et d'industrie de Paris
2
Columbia University / Bureau of Applied Social Research
2
European Society for Opinion and Marketing Research
2
European University Institute / Department of Economics
2
Federal Reserve Bank of New York
2
Goethe-Universität Frankfurt am Main
2
INSEAD
2
Information Resources Management Association
2
Nomos Verlagsgesellschaft
2
OECD
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
USA / Bureau of the Census
2
USA / Economic Research Service
2
Universität Mannheim
2
World Association for Public Opinion Research
2
American Council on Consumer Interests
1
American Management Association
1
American Management Asssociations
1
Arthur D. Little, Inc
1
Bonn Graduate School of Economics
1
Books on Demand GmbH <Norderstedt>
1
Boston College / Department of Economics
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Bureau of International Labor Affairs
1
Business Information Centre <Toronto>
1
Capsule <Minneapolis, Minn.>
1
Cato Institute
1
Centre d'Observation Economique
1
Centre of Policy Studies
1
Columbia University / Department of Economics
1
Committee on Continuing Professional Education
1
Conference on Research in Income and Wealth
1
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Working paper / National Bureau of Economic Research, Inc.
399
Journal of consumer research : JCR ; an interdisciplinary bimonthly
158
NBER working paper series
114
Journal of business research : JBR
81
Journal of retailing and consumer services
73
Psychology & marketing
73
American journal of agricultural economics
66
The American economic review
65
Discussion paper series / IZA
63
International journal of hospitality management
60
Journal of fashion marketing and management
60
The review of economics and statistics
44
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
American economic journal : a journal of the American Economic Association
42
Journal of consumer affairs : official publication of the American Council on Consumer Interests
42
The journal of consumer marketing
42
Discussion paper / Centre for Economic Policy Research
40
The journal of brand management : an international journal
40
Journal of marketing theory and practice
39
CESifo working papers
38
International journal of consumer studies
37
Journal of advertising research
37
Journal of international consumer marketing
37
Economic inquiry : journal of the Western Economic Association International
36
Sport marketing quarterly : preferred journal of the Sport Marketing Association
36
The quarterly journal of economics
34
Journal of economic behavior & organization : JEBO
33
International journal of sport management and marketing : IJSMM
31
Journal of business ethics : JOBE
31
Journal of consumer behaviour : an international research review
31
International journal of retail & distribution management
30
Journal of advertising : official publication of the American Academy of Advertising
30
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
29
The journal of product & brand management
29
Applied economics
27
Journal of marketing
27
Journal of sport management : the official journal of the North American Society of Sport Management
27
Working paper
26
Journal of food products marketing
25
Economics letters
24
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Source
All
ECONIS (ZBW)
7,388
USB Cologne (EcoSocSci)
97
EconStor
82
Other ZBW resources
52
OLC EcoSci
13
RePEc
10
USB Cologne (business full texts)
1
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10
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7,643
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date (oldest first)
1
Branding : perceptual effects on consumer evaluations
Field, J. Robert
;
Bergiel, Blaise
;
Giesen, J. Martin
; …
- In:
Competitiveness review : an international business …
22
(
2012
)
3
,
pp. 251-260
Persistent link: https://www.econbiz.de/10009570847
Saved in:
2
Consumption symbols as carriers of culture : a study of Japanese and Spanish
brand
personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
Saved in:
3
The personality of
brand
lovers
Rauschnabel, Philipp A.
;
Ahuvia, Aaron
;
Ivens, Björn Sven
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 108-122)
.
2015
Persistent link: https://www.econbiz.de/10011279721
Saved in:
4
Exploring positively- versus negatively-valenced
brand
engagement : a conceptual model
Hollebeek, Linda D.
;
Chen, Tom
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10010358976
Saved in:
5
Same sound, same preference? : investigating sound symbolism effects in international
brand
names
Kuehnl, Christina
;
Mantau, Alexandra
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 417-420
Persistent link: https://www.econbiz.de/10010223381
Saved in:
6
Regulatory focus as a determinant of
brand
value
Love, Edwin
;
Staton, Mark
;
Chapman, Christopher N.
; …
- In:
The journal of product & brand management
19
(
2010
)
7
,
pp. 512-517
Persistent link: https://www.econbiz.de/10008772578
Saved in:
7
In search of the sources of
brand
personality
Maehle, Natalia
;
Supphellen, Magne
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
1
,
pp. 95-114
Persistent link: https://www.econbiz.de/10008909600
Saved in:
8
A strategy for the development of the private country club : focusing on
brand
prestige
Hwang, Jinsoo
;
Han, Heesup
;
Choo, Seung-woo
- In:
International journal of contemporary hospitality management
27
(
2015
)
8
,
pp. 1927-1948
Persistent link: https://www.econbiz.de/10011447609
Saved in:
9
Country image management :
Brand
Spain in the United States (U.S.)
Kilduff, Kerry
;
Núñez-Tabales, Julia M.
- In:
Regional and sectoral economic studies : RSES
14
(
2014
)
2
,
pp. 5-16
Persistent link: https://www.econbiz.de/10011497316
Saved in:
10
Symbolic brands and authenticity of identity performance
Elliott, Richard
;
Davies, Andrea
- In:
Brand culture
,
(pp. 155-170)
.
2005
Persistent link: https://www.econbiz.de/10003239380
Saved in:
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