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USA
Product placement
447
Product Placement
408
Werbeträger
357
Advertising media
352
Werbewirkung
338
Advertising effects
334
Consumer behaviour
198
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Brand image
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Computerspiel
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Fernsehwerbung
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Film industry
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Filmwirtschaft
47
Kommunikationsmedien
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Television advertising
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Fernsehprogramm
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Theorie
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Theory
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Sung, Yongjun
4
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3
Balasubramanian, Siva Kumar
2
Budzinski, Oliver
2
Gistri, Giacomo
2
King, Karen Whitehill
2
Lindstädt-Dreusicke, Nadine
2
Noguti, Valeria
2
Pillai, Deepa
2
Russell, Cristel Antonia
2
Sabour, Nadia I.
2
Seldon, Barry J.
2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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International journal of advertising : the quarterly review of marketing communications
6
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of advertising research
4
International journal of industrial organization
3
Journal of promotion management : JPM
3
Kellogg on advertising & media : the Kellogg School of Management
3
Young consumers : insight and ideas for responsible marketers
3
Breaking new ground in theory and practice
2
Engaging consumers through branded entertainment and convergent media
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of international consumer marketing
2
Journal of marketing communications
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
The Routledge companion to advertising and promotional culture
2
Acta Universitatis Oeconomicae Helsingiensis / A
1
Applied economics letters
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Case study and review
1
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
1
Enterprise & society : the international journal of business history
1
Euromoney encyclopedia of debt finance
1
Gender, culture, and consumer behavior
1
Handbook on cross-cultural marketing
1
Health marketing quarterly
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International business and economics research journal
1
International journal of nonprofit & voluntary sector marketing
1
International journal of production research
1
International journal of sport management and marketing : IJSMM
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business and economic perspectives
1
Journal of historical research in marketing
1
Journal of marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of the Operational Research Society : OR
1
Journal of vacation marketing : an international journal
1
Management information systems : mis quarterly
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Marketing intelligence & planning
1
Netnomics
1
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ECONIS (ZBW)
81
USB Cologne (EcoSocSci)
1
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Do marketing media have life cycles? : the case of product placement in movies
Karniouchina, Ekaterina V.
;
Uslay, Can
;
Erenburg, Grigori
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 27-48
Persistent link: https://www.econbiz.de/10009159893
Saved in:
2
Cross-cultural challenges in product placement
Lee, Taejun David
;
Sung, Yongjun
;
De Gregorio, Federico
- In:
Marketing intelligence & planning
29
(
2011
)
4
,
pp. 366-384
Persistent link: https://www.econbiz.de/10009384863
Saved in:
3
Enriching media data : a special report from the U.S. coalition of innovative media measurement : quality is key requisite for maximizing return on advertising investment
Broussard, Gerard
- In:
Journal of advertising research
56
(
2016
)
1
,
pp. 25-38
Persistent link: https://www.econbiz.de/10011486036
Saved in:
4
Allocation of advertising budget between multiple channels to support sales in multiple markets
Abedi, Vahideh Sadat
- In:
Journal of the Operational Research Society : OR
68
(
2017
)
2
,
pp. 134-146
Persistent link: https://www.econbiz.de/10011625870
Saved in:
5
Fun and facts about American business : economic education and business propaganda in an early cold war cartoon series
Jack, Caroline
- In:
Enterprise & society : the international journal of …
16
(
2015
)
3
,
pp. 491-520
Persistent link: https://www.econbiz.de/10011551956
Saved in:
6
Advertising media workbook and sourcebook
Kelley, Larry D.
;
Jugenheimer, Donald W.
;
Sheehan, Kim …
-
2015
-
Fourth edition
Persistent link: https://www.econbiz.de/10010528416
Saved in:
7
The emerging position of the internet as an advertising medium
Silk, Alvin J.
;
Klein, Lisa R.
;
Berndt, Ernst R.
- In:
Netnomics
3
(
2001
)
2
,
pp. 129-148
Persistent link: https://www.econbiz.de/10001604332
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8
Audience members' goals of media use and processing of advertisements
Juntunen, Arja
-
2001
Persistent link: https://www.econbiz.de/10001565737
Saved in:
9
Local advertising decision makers perceptions of media effectiveness and substitutability
Reid, Leonard N.
;
King, Karen Whitehill
;
Martin, Hugh J.
; …
- In:
The journal of media economics
18
(
2005
)
1
,
pp. 35-53
Persistent link: https://www.econbiz.de/10002562623
Saved in:
10
Advertising efficiency and the choice of media mix : a case of beer
Färe, Rolf
;
Grosskopf, Shawna
;
Seldon, Barry J.
; …
- In:
International journal of industrial organization
22
(
2004
)
4
,
pp. 503-522
Persistent link: https://www.econbiz.de/10002010061
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