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The impact of advertising, trustworthiness, and valence on the effectiveness of blogs
Lohtia, Ritu; Donthu, Naveen; Guillory, Monica D. - In: International journal of electronic marketing and … 5 (2012/13) 4, pp. 317-339
Persistent link: https://www.econbiz.de/10010394749
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Social media for socially responsible firms : analysis of Fortune 500’s twitter profiles and their CSR/CSIR ratings
Lee, Kiljae; Oh, Won Yong; Kim, Namhyeok - In: Journal of business ethics : JOBE 118 (2013) 4, pp. 791-806
Persistent link: https://www.econbiz.de/10010237023
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Empowering social change through advertising co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.; Bove, Liliana L.; Lei, Jing - In: International journal of advertising : the quarterly … 35 (2016) 1, pp. 149-166
Persistent link: https://www.econbiz.de/10011547976
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Audience members' goals of media use and processing of advertisements
Juntunen, Arja - 2001
Persistent link: https://www.econbiz.de/10001565737
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Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won - In: Journal of global scholars of marketing science : … 32 (2022) 2, pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
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Tracking back-talk in consumer-generated advertising : an analysis of two interpretative approaches
Campbell, Colin; Pitt, Leyland F.; Parent, Michael; … - In: Journal of advertising research 51 (2011) 1, pp. 224-238
Persistent link: https://www.econbiz.de/10009127057
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Empowering social change through advertising co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.; Bove, Liliana L.; Lei, Jing - In: Social and environmental issues in advertising, (pp. 149-165). 2017
Persistent link: https://www.econbiz.de/10011591401
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Privacy and Modern Advertising : Most US Internet Users Want 'Do Not Track' to Stop Collection of Data about their Online Activities
Hoofnagle, Chris Jay; Urban, Jennifer M.; Li, Su - 2014
online advertising. However, when probed, most prefer that Do Not Track block advertisers from collecting data about their … advertising industry. In previous studies, we have found that Americans think they are protected by strong online privacy laws … understanding of the terms for their legitimacy. We also probed Internet users' attitudes towards advertising. Most Internet users …
Persistent link: https://www.econbiz.de/10014165316
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Selling the American people : advertising, optimization, and the origins of adtech
McGuigan, Lee - 2023
Persistent link: https://www.econbiz.de/10013486238
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Facebook-Marketing
Palme, Inga - 2015 - 1. Aufl.
Persistent link: https://www.econbiz.de/10011326336