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Targeted advertising in the br...
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USA
Consumer behaviour
82,982
Konsumentenverhalten
80,502
Werbung
13,855
Online-Marketing
13,146
Internet marketing
13,030
Advertising
11,324
Theorie
10,827
Theory
10,625
Relationship marketing
9,950
Beziehungsmarketing
9,913
Brand management
8,771
Markenführung
8,716
Social Web
8,503
Social web
8,495
Werbewirkung
7,992
Advertising effects
7,766
Brand image
7,205
Markenimage
7,176
Online-Handel
6,312
Online retailing
6,299
United States
5,916
Deutschland
5,884
Customer satisfaction
5,827
Kundenzufriedenheit
5,661
Germany
5,103
Electronic Commerce
4,956
Markenartikel
4,738
E-commerce
4,715
Brand
4,665
Service quality
4,471
Dienstleistungsqualität
4,422
Einzelhandel
4,382
Marketingmanagement
4,354
Marketing management
4,321
Retail trade
4,313
Marketing
3,805
Experiment
3,641
Verbraucherverhalten
3,605
Viral marketing
3,539
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Kaiser, Harry M.
40
Lusk, Jayson L.
20
Stavins, Joanna
19
Schuh, Scott
18
McFadden, Daniel
17
Mueller, Barbara
16
Tucker, Catherine
16
Winter, Joachim
16
Agarwal, Sumit
15
Einav, Liran
15
Heiss, Florian
15
Jang, Soocheong
15
Richards, Timothy J.
15
Han, Heesup
13
Nevo, Aviv
13
Allcott, Hunt
12
Goldfarb, Avi
12
Nayga, Rodolfo M.
12
Tonsor, Glynn T.
12
Dong, Diansheng
11
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Yoon, Sukki
11
Bronnenberg, Bart J.
10
Burton, Scot
10
Cawley, John H.
10
Chomsisengphet, Souphala
10
Diehl, Sandra
10
Dubé, Jean-Pierre
10
Kaplan, Greg
10
Kolstad, Jonathan
10
Lusardi, Annamaria
10
Roe, Brian
10
Baghestani, Hamid
9
Barber, Nelson
9
Carpenter, Jason M.
9
Cheong, Yunjae
9
Choi, Yung Kyun
9
Lennon, Sharron J.
9
Seldon, Barry J.
9
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National Bureau of Economic Research
68
American Marketing Association
9
IGI Global
5
Friedrich-Schiller-Universität Jena
4
USA / Bureau of Foreign and Domestic Commerce
4
Cornell University / Department of Agricultural Economics
3
Advertising Federation of America / Bureau of Research and Education
2
American Home Economics Association
2
Boston College / Department of Economics
2
Federal Reserve Bank of New York
2
Federal Trade Commission
2
INSEAD
2
Information Resources Management Association
2
J. L. Kellogg Graduate School of Management
2
Kellogg Company <Battle Creek, Mich.>
2
Springer Fachmedien Wiesbaden
2
USA / Economic Research Service
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
Universität Mannheim
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
Advertising Research Foundation
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Council on Consumer Interests
1
American Management Association
1
American Management Asssociations
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Art Directors Club <New York, N.Y.>
1
Axel Springer Verlag
1
Brookings Institution
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Bureau of International Labor Affairs
1
Centre for International Economic Studies
1
Centre of Policy Studies
1
Chambre de commerce et d'industrie de Paris
1
Columbia University / Bureau of Applied Social Research
1
Confederation British Industry
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference on Research in Income and Wealth
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
1
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Working paper / National Bureau of Economic Research, Inc.
276
Journal of consumer research : JCR ; an interdisciplinary bimonthly
149
Journal of advertising research
104
Journal of business research : JBR
78
Psychology & marketing
76
Journal of advertising : official publication of the American Academy of Advertising
73
Journal of retailing and consumer services
73
NBER working paper series
66
Journal of fashion marketing and management
63
International journal of hospitality management
56
American journal of agricultural economics
54
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
Journal of consumer affairs : official publication of the American Council on Consumer Interests
45
The journal of consumer marketing
44
The American economic review
43
International journal of advertising : the quarterly review of marketing communications
41
Journal of marketing theory and practice
40
International journal of consumer studies
39
Journal of international consumer marketing
36
Sport marketing quarterly : preferred journal of the Sport Marketing Association
36
Journal of consumer behaviour : an international research review
33
American economic journal : a journal of the American Economic Association
32
Discussion paper / Centre for Economic Policy Research
30
International journal of retail & distribution management
30
International journal of sport management and marketing : IJSMM
29
Journal of marketing
28
Journal of sport management : the official journal of the North American Society of Sport Management
27
Applied economics
25
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
25
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
25
Journal of travel and tourism marketing
25
Health marketing quarterly
24
Journal of business ethics : JOBE
24
Journal of promotion management : JPM
24
Journal of the Academy of Marketing Science
24
Services marketing quarterly
24
The review of economics and statistics
24
Journal of food products marketing
22
Young consumers : insight and ideas for responsible marketers
22
European journal of marketing : EJM
21
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ECONIS (ZBW)
5,999
USB Cologne (EcoSocSci)
163
Other ZBW resources
70
EconStor
64
OLC EcoSci
14
RePEc
10
USB Cologne (business full texts)
1
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1
Is your digital marketing strategy in sync with latino-user behavior? : a growing demographic forces media firms to rethink mobile-marketing strategies
Fulgoni, Gian
;
Lella, Adam
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 255-258
Persistent link: https://www.econbiz.de/10010419886
Saved in:
2
Towards better understanding of children's relationships with online games and advergames
Ben Yahia, Ali
;
Ben Saad, Sihem
;
Abida, Fatma Choura
- In:
Utilizing gamification in servicescapes for improved …
,
(pp. 175-193)
.
2020
Persistent link: https://www.econbiz.de/10012231265
Saved in:
3
Targeted marketing and African American millennial consumers
Meyers, Yuvay Jeanine
;
Morgan, Allison Janeice
- In:
Journal of research in interactive marketing : …
7
(
2013
)
1
,
pp. 6-17
Persistent link: https://www.econbiz.de/10009730829
Saved in:
4
Are you reaching the Black-American consumer? : how the rise of US multiculturalism ended up sending mixed marketing messages
Franklin, Esther
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 259-262
Persistent link: https://www.econbiz.de/10010419831
Saved in:
5
Brand
advertising
in an access-ownership world : how marketing channels impact message persuasiveness
Harding, Lora Mitchell
;
Schenkel, Mark T.
- In:
Journal of marketing channels : ... distribution …
24
(
2017
)
1/2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
Saved in:
6
Understanding the memory effects in pulsing
advertising
Aravindakshan, Ashwin
;
Naik, Prasad A.
- In:
Operations research
63
(
2015
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10010519515
Saved in:
7
Empowering social change through
advertising
co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.
;
Bove, Liliana L.
;
Lei, Jing
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 149-166
Persistent link: https://www.econbiz.de/10011547976
Saved in:
8
Audience members' goals of media use and processing of advertisements
Juntunen, Arja
-
2001
Persistent link: https://www.econbiz.de/10001565737
Saved in:
9
Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
Saved in:
10
Native
advertising
credibility perceptions and ethical attitudes : an exploratory study among adolescents in the United States, Turkey and Israel
Zimand-Sheiner, Dorit
;
Ryan, Tanya
;
Kip, Sema Misci
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 608-619
Persistent link: https://www.econbiz.de/10012257662
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