//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The role of government campaig...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
USA
Consumer behaviour
83,860
Konsumentenverhalten
81,411
Brand management
17,817
Markenführung
17,404
Brand image
11,261
Markenimage
11,149
Theorie
10,168
Theory
9,999
Relationship marketing
9,965
Beziehungsmarketing
9,927
Markenartikel
9,320
Brand
8,281
Customer satisfaction
6,014
Kundenzufriedenheit
5,843
Online-Handel
5,748
Online retailing
5,736
Social Web
5,732
Social web
5,727
Deutschland
5,542
Online-Marketing
5,322
United States
5,290
Internet marketing
5,288
Germany
4,971
Service quality
4,566
Einzelhandel
4,532
Dienstleistungsqualität
4,517
Retail trade
4,468
Werbewirkung
4,221
Advertising effects
4,161
Electronic Commerce
3,796
Marketingmanagement
3,675
E-commerce
3,660
Marketing management
3,658
Verbraucherverhalten
3,598
Advertising
3,540
Werbung
3,526
Experiment
3,498
Emotion
3,431
Marketing
2,952
more ...
less ...
Online availability
All
Undetermined
1,010
Free
659
Type of publication
All
Article
3,893
Book / Working Paper
1,640
Journal
19
Type of publication (narrower categories)
All
Article in journal
3,468
Aufsatz in Zeitschrift
3,468
Graue Literatur
838
Non-commercial literature
838
Working Paper
778
Arbeitspapier
716
Aufsatz im Buch
343
Book section
343
Hochschulschrift
162
Thesis
135
Collection of articles of several authors
78
Sammelwerk
78
Case study
63
Fallstudie
63
Collection of articles written by one author
51
Sammlung
51
Aufsatzsammlung
46
Lehrbuch
37
research-article
37
Textbook
36
Reprint
26
Conference paper
20
Konferenzbeitrag
20
Bibliografie enthalten
14
Bibliography included
14
Konferenzschrift
14
Systematic review
13
Übersichtsarbeit
13
Glossar enthalten
12
Glossary included
12
Guidebook
12
Ratgeber
12
Amtsdruckschrift
11
Government document
11
Bibliografie
7
Conference proceedings
6
review-article
6
Interview
5
No longer published / No longer aquired
5
Statistik
5
more ...
less ...
Language
All
English
5,409
German
104
Undetermined
28
French
15
Spanish
1
Swedish
1
Author
All
Lusk, Jayson L.
20
Stavins, Joanna
20
Schuh, Scott
18
McFadden, Daniel
17
Winter, Joachim
16
Agarwal, Sumit
15
Einav, Liran
15
Heiss, Florian
15
Han, Heesup
13
Jang, Soocheong
13
Bronnenberg, Bart J.
12
Nayga, Rodolfo M.
12
Tonsor, Glynn T.
12
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Kaiser, Harry M.
11
Allcott, Hunt
10
Cawley, John H.
10
Chomsisengphet, Souphala
10
Dong, Diansheng
10
Dubé, Jean-Pierre
10
Kaplan, Greg
10
Kolstad, Jonathan
10
Lusardi, Annamaria
10
Roe, Brian
10
Baghestani, Hamid
9
Barber, Nelson
9
Lennon, Sharron J.
9
Nevo, Aviv
9
Sommer, Martin
9
Souleles, Nicholas S.
9
Waldfogel, Joel
9
Yoon, Sukki
9
Bruwer, Johan
8
Burke, Marshall
8
Carpenter, Jason M.
8
Finkelstein, Amy
8
Goldfarb, Avi
8
Hawkins, Del I.
8
Heft-Neal, Sam
8
more ...
less ...
Institution
All
National Bureau of Economic Research
71
American Marketing Association
8
Friedrich-Schiller-Universität Jena
5
USA / Bureau of Foreign and Domestic Commerce
4
American Home Economics Association
2
Chambre de commerce et d'industrie de Paris
2
European University Institute / Department of Economics
2
Federal Reserve Bank of New York
2
IGI Global
2
INSEAD
2
Information Resources Management Association
2
OECD
2
USA / Economic Research Service
2
Universität Mannheim
2
American Council on Consumer Interests
1
American Management Association
1
American Management Asssociations
1
Arthur D. Little, Inc
1
Books on Demand GmbH <Norderstedt>
1
Boston College / Department of Economics
1
Brookings Institution
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Bureau of International Labor Affairs
1
Business Information Centre <Toronto>
1
Capsule <Minneapolis, Minn.>
1
Centre d'Observation Economique
1
Centre of Policy Studies
1
Columbia University / Bureau of Applied Social Research
1
Committee on Continuing Professional Education
1
Conference on Research in Income and Wealth
1
Conran Foundation <London>
1
Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Cornell University / Department of Applied Economics and Management
1
Department of Labor
1
Deutsches Historisches Institut Washington DC
1
Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
1
Ecole des hautes études commerciales <Montréal> / Institut d'économie appliquée
1
Fachhochschule Reutlingen / European School of Business
1
Federal Reserve Bank of Chicago / Research Dept
1
more ...
less ...
Published in...
All
Working paper / National Bureau of Economic Research, Inc.
260
Journal of consumer research : JCR ; an interdisciplinary bimonthly
155
Journal of business research : JBR
76
Journal of retailing and consumer services
73
NBER working paper series
71
Psychology & marketing
69
Journal of fashion marketing and management
60
International journal of hospitality management
59
American journal of agricultural economics
46
Journal of consumer affairs : official publication of the American Council on Consumer Interests
42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
The journal of consumer marketing
42
The journal of brand management : an international journal
40
The American economic review
39
Journal of marketing theory and practice
38
International journal of consumer studies
37
Journal of advertising research
36
Journal of international consumer marketing
35
Sport marketing quarterly : preferred journal of the Sport Marketing Association
35
International journal of sport management and marketing : IJSMM
31
American economic journal : a journal of the American Economic Association
30
International journal of retail & distribution management
30
Journal of consumer behaviour : an international research review
29
The journal of product & brand management
29
Journal of marketing
27
Journal of sport management : the official journal of the North American Society of Sport Management
27
Journal of advertising : official publication of the American Academy of Advertising
26
Journal of food products marketing
25
Applied economics
24
Discussion paper / Centre for Economic Policy Research
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
24
Journal of the Academy of Marketing Science
24
Journal of travel and tourism marketing
22
The review of economics and statistics
22
Journal of business ethics : JOBE
21
European journal of marketing : EJM
20
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
19
Services marketing quarterly
19
Young consumers : insight and ideas for responsible marketers
19
International journal of advertising : the quarterly review of marketing communications
18
more ...
less ...
Source
All
ECONIS (ZBW)
5,350
USB Cologne (EcoSocSci)
70
EconStor
63
Other ZBW resources
50
OLC EcoSci
13
RePEc
5
USB Cologne (business full texts)
1
more ...
less ...
Showing
1
-
10
of
5,552
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Branding : perceptual effects on consumer evaluations
Field, J. Robert
;
Bergiel, Blaise
;
Giesen, J. Martin
; …
- In:
Competitiveness review : an international business …
22
(
2012
)
3
,
pp. 251-260
Persistent link: https://www.econbiz.de/10009570847
Saved in:
2
The personality of
brand
lovers
Rauschnabel, Philipp A.
;
Ahuvia, Aaron
;
Ivens, Björn Sven
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 108-122)
.
2015
Persistent link: https://www.econbiz.de/10011279721
Saved in:
3
Exploring positively- versus negatively-valenced
brand
engagement : a conceptual model
Hollebeek, Linda D.
;
Chen, Tom
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10010358976
Saved in:
4
Same sound, same preference? : investigating sound symbolism effects in international
brand
names
Kuehnl, Christina
;
Mantau, Alexandra
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 417-420
Persistent link: https://www.econbiz.de/10010223381
Saved in:
5
Regulatory focus as a determinant of
brand
value
Love, Edwin
;
Staton, Mark
;
Chapman, Christopher N.
; …
- In:
The journal of product & brand management
19
(
2010
)
7
,
pp. 512-517
Persistent link: https://www.econbiz.de/10008772578
Saved in:
6
In search of the sources of
brand
personality
Maehle, Natalia
;
Supphellen, Magne
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
1
,
pp. 95-114
Persistent link: https://www.econbiz.de/10008909600
Saved in:
7
A strategy for the development of the private country club : focusing on
brand
prestige
Hwang, Jinsoo
;
Han, Heesup
;
Choo, Seung-woo
- In:
International journal of contemporary hospitality management
27
(
2015
)
8
,
pp. 1927-1948
Persistent link: https://www.econbiz.de/10011447609
Saved in:
8
Country image management :
Brand
Spain in the United States (U.S.)
Kilduff, Kerry
;
Núñez-Tabales, Julia M.
- In:
Regional and sectoral economic studies : RSES
14
(
2014
)
2
,
pp. 5-16
Persistent link: https://www.econbiz.de/10011497316
Saved in:
9
Symbolic brands and authenticity of identity performance
Elliott, Richard
;
Davies, Andrea
- In:
Brand culture
,
(pp. 155-170)
.
2005
Persistent link: https://www.econbiz.de/10003239380
Saved in:
10
Exploring consumers' attitude formation toward their own brands when in crisis : cross-national comparisons between USA and China
Kim, Sojung
;
Yim, Mark Yi-Cheon
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 56-72
Persistent link: https://www.econbiz.de/10012798133
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->