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The impact of brand personalit...
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Consumer behaviour
82,942
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Brand management
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4,419
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4,132
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3,753
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3,636
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18
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17
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16
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15
Einav, Liran
15
Heiss, Florian
15
Han, Heesup
13
Jang, Soocheong
13
Bronnenberg, Bart J.
12
Nayga, Rodolfo M.
12
Tonsor, Glynn T.
12
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11
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11
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11
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10
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10
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10
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10
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10
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10
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10
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9
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9
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9
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9
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9
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9
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8
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8
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8
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8
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8
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European University Institute / Department of Economics
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1
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1
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1
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1
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1
Cornell University / Department of Applied Economics and Management
1
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1
Deutsches Historisches Institut Washington DC
1
Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
1
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Working paper / National Bureau of Economic Research, Inc.
260
Journal of consumer research : JCR ; an interdisciplinary bimonthly
155
Journal of business research : JBR
76
Journal of retailing and consumer services
73
NBER working paper series
70
Psychology & marketing
69
Journal of fashion marketing and management
60
International journal of hospitality management
59
American journal of agricultural economics
46
Journal of consumer affairs : official publication of the American Council on Consumer Interests
42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
The journal of consumer marketing
42
The journal of brand management : an international journal
40
The American economic review
39
Journal of marketing theory and practice
38
International journal of consumer studies
37
Journal of advertising research
36
Journal of international consumer marketing
35
Sport marketing quarterly : preferred journal of the Sport Marketing Association
35
International journal of sport management and marketing : IJSMM
31
American economic journal : a journal of the American Economic Association
30
International journal of retail & distribution management
30
Journal of consumer behaviour : an international research review
29
The journal of product & brand management
29
Journal of marketing
27
Journal of sport management : the official journal of the North American Society of Sport Management
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of food products marketing
25
Applied economics
24
Discussion paper / Centre for Economic Policy Research
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of the Academy of Marketing Science
24
Journal of travel and tourism marketing
22
The review of economics and statistics
22
European journal of marketing : EJM
21
Journal of business ethics : JOBE
21
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
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Services marketing quarterly
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Young consumers : insight and ideas for responsible marketers
19
International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
70
EconStor
63
Other ZBW resources
50
OLC EcoSci
13
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5
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1
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date (oldest first)
1
Branding : perceptual effects on consumer evaluations
Field, J. Robert
;
Bergiel, Blaise
;
Giesen, J. Martin
; …
- In:
Competitiveness review : an international business …
22
(
2012
)
3
,
pp. 251-260
Persistent link: https://www.econbiz.de/10009570847
Saved in:
2
The personality of
brand
lovers
Rauschnabel, Philipp A.
;
Ahuvia, Aaron
;
Ivens, Björn Sven
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 108-122)
.
2015
Persistent link: https://www.econbiz.de/10011279721
Saved in:
3
Exploring positively- versus negatively-valenced
brand
engagement : a conceptual model
Hollebeek, Linda D.
;
Chen, Tom
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10010358976
Saved in:
4
Same sound, same preference? : investigating sound symbolism effects in international
brand
names
Kuehnl, Christina
;
Mantau, Alexandra
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 417-420
Persistent link: https://www.econbiz.de/10010223381
Saved in:
5
Regulatory focus as a determinant of
brand
value
Love, Edwin
;
Staton, Mark
;
Chapman, Christopher N.
; …
- In:
The journal of product & brand management
19
(
2010
)
7
,
pp. 512-517
Persistent link: https://www.econbiz.de/10008772578
Saved in:
6
In search of the sources of
brand
personality
Maehle, Natalia
;
Supphellen, Magne
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
1
,
pp. 95-114
Persistent link: https://www.econbiz.de/10008909600
Saved in:
7
A strategy for the development of the private country club : focusing on
brand
prestige
Hwang, Jinsoo
;
Han, Heesup
;
Choo, Seung-woo
- In:
International journal of contemporary hospitality management
27
(
2015
)
8
,
pp. 1927-1948
Persistent link: https://www.econbiz.de/10011447609
Saved in:
8
Country image management :
Brand
Spain in the United States (U.S.)
Kilduff, Kerry
;
Núñez-Tabales, Julia M.
- In:
Regional and sectoral economic studies : RSES
14
(
2014
)
2
,
pp. 5-16
Persistent link: https://www.econbiz.de/10011497316
Saved in:
9
Symbolic brands and authenticity of identity performance
Elliott, Richard
;
Davies, Andrea
- In:
Brand culture
,
(pp. 155-170)
.
2005
Persistent link: https://www.econbiz.de/10003239380
Saved in:
10
Exploring consumers' attitude formation toward their own brands when in crisis : cross-national comparisons between USA and China
Kim, Sojung
;
Yim, Mark Yi-Cheon
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 56-72
Persistent link: https://www.econbiz.de/10012798133
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