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USA
Marketing
31,432
Marketingmanagement
17,103
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Kotler, Philip
21
Kaiser, Harry M.
12
Kumar, V.
9
Hawkins, Del I.
8
Calantone, Roger J.
7
Hartley, Robert F.
7
Perreault, William D.
7
Keller, Kevin Lane
6
Korzenny, Felipe
6
Lakdawalla, Darius
6
Layton, Roger A.
6
Malshe, Avinash
6
Mothersbaugh, David L.
6
Song, Michael
6
Day, George S.
5
Homburg, Christian
5
Lovelock, Christopher H.
5
McCarthy, Edmund Jerome
5
Newman, Bruce I.
5
Varadarajan, Rajan
5
Wilson, David T.
5
Workman, John P.
5
Zaltman, Gerald
5
Armstrong, Gary
4
Bachmann, Ruediger
4
Baker, Michael John
4
Barber, Nelson
4
Best, Roger J.
4
Boone, Louis E.
4
Boyd, Harper W.
4
Brettel, Malte
4
Cosgrove, Kenneth M.
4
Crittenden, Victoria Lynn
4
Ehrlich, Gabriel
4
Ferrell, Odies C.
4
Gupta, Sunil
4
Hanssens, Dominique M.
4
Hult, G. Tomas M.
4
Kitchen, Philip J.
4
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19
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NetLibrary, Inc
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3
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3
IGI Global
3
USA / Department of Agriculture
3
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2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
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2
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2
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2
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2
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2
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2
USA / General Accounting Office
2
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1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
American Society for Public Administration
1
Apress L.P.
1
Books on Demand GmbH <Norderstedt>
1
California Agricultural Experiment Station
1
Communication Advertising and Marketing Education Foundation Ltd.
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference on Marketing, Corporate Social Initiatives, and the Bottom Line <2001, Chapel Hill, NC>
1
Cornell University / Department of Agricultural, Resource and Managerial Economics
1
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1
Foerder Institute for Economic Research <Tēl-Āvîv>
1
Fördergesellschaft Marketing an der Universität Augsburg
1
GATE Germany, Konsortium Internationales Hochschulmarketing
1
German American Conference on Industrial Marketing <1984, Mainz>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Harvard Graduate School of Business Administration
1
IMP Group
1
Information Resources Management Association
1
Institute of Cost and Management Accountants
1
Institute of Practitioners in Advertising <London>
1
Inter-American Development Bank
1
International Association of Business Communicators
1
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Journal of business research : JBR
28
Journal of marketing
28
European Journal of Marketing
22
Journal of macromarketing : examining the interactions among markets, marketing, and society
20
Journal of marketing management : MM
20
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
20
Industrial marketing management : the international journal for industrial and high-tech firms
19
American journal of agricultural economics
14
European journal of marketing : EJM
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
Political marketing in the United States
13
Harvard business review : HBR
12
Journal of the Academy of Marketing Science
12
The journal of consumer marketing
12
Journal of advertising research
11
Journal of marketing education : JME
11
SpringerLink / Bücher
11
The journal of product innovation management : an international publication of the Product Development & Management Association
11
Working paper / National Bureau of Economic Research, Inc.
11
International Journal of Bank Marketing
10
Journal of historical research in marketing
10
Australasian marketing journal
9
Business horizons
9
Journal of business ethics : JOBE
9
Journal of business strategy
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Series / American Marketing Association
9
The journal of business & industrial marketing
9
Does marketing need reform? : fresh perspectives on the future
8
Journal of business-to-business marketing
8
Journal of marketing communications
8
Marketing intelligence & planning
8
AMS review : official publication of the Academy of Marketing Science
7
International Marketing Review
7
International journal of wine business research : IJWBR
7
Journal of food products marketing
7
Journal of marketing research : JMR
7
Journal of marketing theory and practice
7
MSI reports : working paper series
7
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ECONIS (ZBW)
2,019
USB Cologne (EcoSocSci)
106
Other ZBW resources
69
EconStor
5
RePEc
5
BASE
3
OLC EcoSci
1
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1
Marketing
novel fruit products : evidence for diverging
marketing
effects across different products and different countries
Riet, Jonathan van 't
;
Onwezen, Marleen C.
;
Bartels, Jos
; …
- In:
Journal of food products marketing
22
(
2016
)
3
,
pp. 332-349
Persistent link: https://www.econbiz.de/10011561227
Saved in:
2
The study of
marketing
mix within higher schools
Pugach, Valentin Nikolaevich
- In:
Journal of advanced research in law and economics : JARLE
6
(
2015
)
1/11
,
pp. 161-168
Persistent link: https://www.econbiz.de/10011721251
Saved in:
3
Competition and
marketing
strategies in the pharmaceutical industry
Slatter, Stuart S.
;
Slatter, Stuart St. P.
-
1977
Persistent link: https://www.econbiz.de/10000001252
Saved in:
4
Principles of
marketing
Kotler, Philip
;
Armstrong, Gary
-
1991
-
5. ed
Persistent link: https://www.econbiz.de/10000835995
Saved in:
5
Marketing
in the long run : proceedings of the 2nd Workshop on Historical Research on
Marketing
co-sponsored by Michigan State Univ. ..., held at the Kellogg Center for Lifelong Ed...
Hollander, Stanley C.
(
contributor
)
-
1985
Persistent link: https://www.econbiz.de/10000742317
Saved in:
6
The fourth era of
marketing
: product oriented
Pento, Tapio
-
1990
Persistent link: https://www.econbiz.de/10000808247
Saved in:
7
The complete guide to
marketing
and the law
Posch, Robert J.
-
1988
Persistent link: https://www.econbiz.de/10000771254
Saved in:
8
Changing perspectives into
marketing
: a preliminary analysis of
marketing
theory
Möller, K. E. Kristian
;
Anttila, Mai
-
1989
Persistent link: https://www.econbiz.de/10000762846
Saved in:
9
Problems in
marketing
Brown, Milton P.
;
Cardozo, Richard N.
;
Cunningham, Scott M.
-
1968
-
4. ed
Persistent link: https://www.econbiz.de/10000554491
Saved in:
10
Marketing
Beckman, Theodore N.
;
Davidson, William R.
;
Talarzyk, …
-
1973
-
9. ed
Persistent link: https://www.econbiz.de/10000556850
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