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USA
Consumer behaviour
83,815
Konsumentenverhalten
81,365
Relationship marketing
26,443
Beziehungsmarketing
25,768
Electronic Commerce
24,069
E-commerce
21,448
Marketingmanagement
17,195
Theorie
16,708
Marketing management
16,604
Theory
16,472
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15,720
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14,691
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13,268
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13,152
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11,779
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Online retailing
11,450
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10,980
Social Web
10,240
Social web
10,232
United States
9,947
Brand management
9,691
Markenführung
9,574
Customer satisfaction
8,628
Kundenzufriedenheit
8,367
Brand image
7,579
Markenimage
7,522
Internet
7,320
Service quality
6,848
Marketing
6,833
Dienstleistungsqualität
6,775
Einzelhandel
5,863
Retail trade
5,764
Werbewirkung
5,075
Advertising effects
5,022
Brand
4,871
Markenartikel
4,864
Advertising
4,681
Werbung
4,588
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24
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Winston, Clifford
24
Einav, Liran
22
Kaiser, Harry M.
22
Smith, Alan D.
21
Lusk, Jayson L.
20
Stavins, Joanna
20
Schuh, Scott
18
Crew, Michael A.
17
Jang, Soocheong
17
Kotler, Philip
17
McFadden, Daniel
17
Button, Kenneth John
16
Crandall, Robert W.
16
Winter, Joachim
16
Agarwal, Sumit
15
Heiss, Florian
15
Kumar, V.
15
Levine, Ross
15
Tucker, Catherine
15
Han, Heesup
14
Strahan, Philip E.
14
Borenstein, Severin
13
Cavallo, Alberto
13
Hoffmann, Mathias
13
Kolstad, Jonathan
13
Miller, Roger LeRoy
13
MacAvoy, Paul W.
12
Nayga, Rodolfo M.
12
Tonsor, Glynn T.
12
Waldfogel, Joel
12
Goldfarb, Avi
11
Goldsmith, Ronald E.
11
Goolsbee, Austan
11
Grewal, Dhruv
11
Handel, Benjamin R.
11
Hortaçsu, Ali
11
Lennon, Sharron J.
11
Yoon, Sukki
11
Allcott, Hunt
10
Barber, Nelson
10
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National Bureau of Economic Research
83
USA / General Accounting Office
21
IGI Global
20
American Marketing Association
18
American Enterprise Institute for Public Policy Research
12
Edward Elgar Publishing
9
Brookings Institution
8
Federal Reserve Bank of New York
5
NetLibrary, Inc
5
American Management Association
4
Federal Reserve Bank of Chicago
4
Friedrich-Schiller-Universität Jena
4
International Energy Agency
4
OECD
4
The Wharton Financial Institutions Center
4
USA / Bureau of Foreign and Domestic Commerce
4
USA / Economic Research Service
4
Berkeley Round Table on the International Economy
3
Cato Institute
3
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Fraser Institute
3
Independent Institute
3
London Business School
3
USA / Congress / Senate / Committee on Commerce, Science, and Transportation
3
USA / Congress / Senate / Committee on Energy and Natural Resources
3
USA / Subcommittee on Commercial and Administrative Law
3
University of Cambridge / Department of Applied Economics
3
University of Cambridge / Faculty of Economics
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
American Home Economics Association
2
Books on Demand GmbH <Norderstedt>
2
Chartered Institute of Marketing
2
David Hume Institute <Edinburgh>
2
Ecademy CH
2
European Society for Opinion and Marketing Research
2
Federal Reserve Bank of St. Louis
2
Gottfried Wilhelm Leibniz Universität Hannover
2
Harvard Graduate School of Business Administration
2
Heartland Institute <Palatine, Ill.>
2
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Working paper / National Bureau of Economic Research, Inc.
344
Journal of consumer research : JCR ; an interdisciplinary bimonthly
148
Journal of business research : JBR
101
NBER working paper series
81
Journal of retailing and consumer services
80
Psychology & marketing
78
Annual series / Foreign Office : pres. to the both Houses of Parliament by command of His Majesty
72
International journal of hospitality management
72
The electricity journal
71
Journal of fashion marketing and management
65
Journal of advertising research
60
The American economic review
58
American journal of agricultural economics
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
Journal of marketing
48
The journal of consumer marketing
47
Journal of consumer affairs : official publication of the American Council on Consumer Interests
45
Journal of marketing theory and practice
43
International journal of consumer studies
39
Journal of the Academy of Marketing Science
39
Journal of advertising : official publication of the American Academy of Advertising
37
Sport marketing quarterly : preferred journal of the Sport Marketing Association
37
American economic journal : a journal of the American Economic Association
36
Applied economics
36
Journal of regulatory economics
36
Discussion paper / Centre for Economic Policy Research
35
Industrial marketing management : the international journal for industrial and high-tech firms
35
Journal of international consumer marketing
35
Journal of consumer behaviour : an international research review
33
International journal of retail & distribution management
32
International journal of sport management and marketing : IJSMM
32
SpringerLink / Bücher
32
Transportation journal : a journal of the Association for Supply Chain Management
32
Services marketing quarterly
31
The journal of services marketing
31
The review of economics and statistics
30
Journal of business ethics : JOBE
29
Harvard business review : HBR
28
Journal of air transport management
28
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
28
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ECONIS (ZBW)
10,075
USB Cologne (EcoSocSci)
153
Other ZBW resources
109
EconStor
103
OLC EcoSci
14
RePEc
13
USB Cologne (business full texts)
1
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1
Special issue: innovative e-marketing products and management : customer behaviour and service
Tsekouropoulos, Georgios
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011687984
Saved in:
2
Comparing mobile and Internet adoption factors of loyalty and satisfaction with online shopping consumers
Amoroso, Donald L.
;
Ogawa, Mikako
- In:
International journal of e-business research : an …
9
(
2013
)
2
,
pp. 24-45
Persistent link: https://www.econbiz.de/10009793135
Saved in:
3
An examination of the e-mail and electronic relationship marketing practices of the USA's top 500 online retailers
Heiens, Richard A.
;
Narayanaswamy, Ravi
- In:
International journal of electronic customer …
10
(
2016
)
2/4
,
pp. 125-137
Persistent link: https://www.econbiz.de/10011688012
Saved in:
4
The impact of digital sales channels on web sales : evidence from the USA's largest online retailers
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 306-322
Persistent link: https://www.econbiz.de/10012598447
Saved in:
5
Using customer review systems to support purchase decisions : a comparative study between the U.S. and Thailand
Changchit, Chuleeporn
;
Klaus, Timothy
;
Alicha …
- In:
Journal of global information management
29
(
2021
)
6
,
pp. 1-24
Persistent link: https://www.econbiz.de/10012614615
Saved in:
6
Which industries are served by online marketplaces for technology?
Dushnitsky, Gary
;
Klueter, Thomas
- In:
Research policy : policy, management and economic …
46
(
2017
)
3
,
pp. 651-666
Persistent link: https://www.econbiz.de/10011876338
Saved in:
7
Multikanalstrategien im stationären Einzelhandel : eine empirische Untersuchung in der Konsumelektronikbranche
Müller-Lankenau, Claas
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013430885
Saved in:
8
Marketing-Strategien für die Musikindustrie im Zeitalter der Digitalisierung
Clement, Michel
;
Schusser, Oliver W.
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
58
(
2006
)
8
,
pp. 1081-1104
Persistent link: https://www.econbiz.de/10003397175
Saved in:
9
Marketing in the digital age
O'Connor, John
;
Galvin, Eamonn
-
2001
-
2nd ed
Persistent link: https://www.econbiz.de/10001449011
Saved in:
10
Konsumententypologisierung im elektronischen Handel : eine interkulturelle Untersuchung
Bauer, Hans H.
;
Neumann, Marcus M.
;
Hoffmann, Yasmin
-
2003
Persistent link: https://www.econbiz.de/10001825917
Saved in:
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