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USA
Marketing
29,171
Markenführung
17,017
Brand management
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Consumer behaviour
15,107
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4,484
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4,467
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4,465
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4,415
United States
3,535
Psychische Krankheit
3,291
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3,287
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3,285
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3,280
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2,902
Internet marketing
2,861
Tourism industry
2,851
Tourismuswirtschaft
2,850
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2,586
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2,583
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Frank, Richard G.
33
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19
Kotler, Philip
19
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9
Bronnenberg, Bart J.
9
Currie, Janet M.
9
Burke, Marshall
8
Chandler, David
8
Dubé, Jean-Pierre
8
Heft-Neal, Sam
8
Keller, Kevin Lane
8
McGuire, Thomas G.
8
Busch, Susan H.
7
Dave, Dhaval
7
De Chernatony, Leslie
7
Hartley, Robert F.
7
Jang, Soocheong
7
Lehto, Xinran Y.
7
Sabia, Joseph J.
7
Woosnam, Kyle M.
7
Calantone, Roger J.
6
Fesenmaier, Daniel R.
6
Gould, Carlos F.
6
Han, Heesup
6
Lakdawalla, Darius
6
Layton, Roger A.
6
Magnini, Vincent P.
6
Malshe, Avinash
6
Markowitz, Sara
6
Mocan, Naci
6
Perreault, William D.
6
Petty, Ross D.
6
Balmer, John M. T.
5
Benhabib, Jess
5
Bennett, Gregg
5
Burmann, Christoph
5
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5
Cavaliere, Christina T.
5
Cesur, Resul
5
Chatterji, Pinka
5
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NetLibrary, Inc
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Friedrich-Schiller-Universität Jena
3
IGI Global
3
USA / Department of Agriculture
3
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Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
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2
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2
Chartered Institute of Marketing
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2
J. L. Kellogg Graduate School of Management
2
USA / Economic Research Service
2
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1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
American Society for Public Administration
1
Apress L.P.
1
Books on Demand GmbH <Norderstedt>
1
Business Information Centre <Toronto>
1
California Agricultural Experiment Station
1
Capsule <Minneapolis, Minn.>
1
Center for Economic Analysis <Boulder, Colo.>
1
Center for Mental Health Services <Rockville, Md.>
1
Centre d'Observation Economique
1
Committee on Continuing Professional Education
1
Communication Advertising and Marketing Education Foundation Ltd.
1
Conference on Economics and Mental Health <1984, Berkeley, Calif.>
1
Conference on Marketing, Corporate Social Initiatives, and the Bottom Line <2001, Chapel Hill, NC>
1
Conran Foundation <London>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Cornell University / Department of Agricultural, Resource and Managerial Economics
1
Duncker & Humblot
1
Fördergesellschaft Marketing an der Universität Augsburg
1
GATE Germany, Konsortium Internationales Hochschulmarketing
1
German American Conference on Industrial Marketing <1984, Mainz>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
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Working paper / National Bureau of Economic Research, Inc.
88
Journal of business research : JBR
48
Journal of business ethics : JOBE
46
Journal of consumer research : JCR ; an interdisciplinary bimonthly
42
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
40
NBER working paper series
39
Journal of travel and tourism marketing
37
The journal of brand management : an international journal
37
Tourism management : research, policies, practice
33
Psychology & marketing
30
Academy of Management journal : AMJ
26
Journal of marketing management : MM
23
The journal of product & brand management
22
International journal of hospitality management
21
Journal of macromarketing : examining the interactions among markets, marketing, and society
21
Discussion paper series / IZA
19
Journal of advertising research
19
SpringerLink / Bücher
19
Journal of marketing
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
Industrial marketing management : the international journal for industrial and high-tech firms
17
The journal of consumer marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
16
Harvard business review : HBR
15
Health affairs : at the intersection of health, health care, and policy
15
Journal of advertising : official publication of the American Academy of Advertising
15
Journal of hospitality marketing & management
14
Political marketing in the United States
14
Business horizons
13
American journal of agricultural economics
12
International journal of market research : JMRS ; the journal of the Market Research Society
12
Journal of the Academy of Marketing Science
12
The journal of product innovation management : an international publication of the Product Development & Management Association
12
European journal of marketing : EJM
11
Journal of fashion marketing and management
11
Journal of historical research in marketing
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Journal of marketing education : JME
11
Journal of retailing and consumer services
11
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ECONIS (ZBW)
3,546
USB Cologne (EcoSocSci)
131
EconStor
11
RePEc
7
BASE
3
OLC EcoSci
3
Showing
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1
Overcoming resistance to product rebranding
Collange, Véronique
;
Bonache, Adrien
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 621-532
Persistent link: https://www.econbiz.de/10011481875
Saved in:
2
Diplomatic relations and tourism advertising effectiveness : U.S. travel interest to Cuba
Fullerton, Jami A.
;
Kendrick, Alice
;
Broyles, Sheri J.
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 328-342
Persistent link: https://www.econbiz.de/10012203304
Saved in:
3
Destination-
image
recovery process and visit intentions : lessons learned from Hurricane Katrina
Ryu, Kisang
;
Bordelon, Bridget M.
;
Pearlman, David M.
- In:
Journal of hospitality marketing & management
22
(
2013
)
1/2
,
pp. 183-203
Persistent link: https://www.econbiz.de/10009736304
Saved in:
4
Cognitive
image
change and loyalty in destinaltion branding
Huang, Joy Zhuowei
;
Cai, Liping A.
;
Ismail, Joseph A.
- In:
International journal of services technology and management
13
(
2010
)
3/4
,
pp. 234-246
Persistent link: https://www.econbiz.de/10003946888
Saved in:
5
The communication strategies for the Brazil
brand
in the United States of America
Mariutti, Fabiana Gondim
;
Giraldi, Janaina de Moura Engracia
- In:
Revista globalización, competitividad y gobernabilidad …
7
(
2013
)
1
,
pp. 30-40
Persistent link: https://www.econbiz.de/10010252444
Saved in:
6
Brand
personality of tourist destinations : an application of self-congruity theory
Usakli, Ahmet
;
Baloglu, Seyhmus
- In:
Tourism management : research, policies, practice
32
(
2011
)
1
,
pp. 114-127
Persistent link: https://www.econbiz.de/10008798726
Saved in:
7
Brands we love to hate : differences in perceived versus observed driver behaviors
Story, John
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
3
,
pp. 242-255
Persistent link: https://www.econbiz.de/10012483458
Saved in:
8
Brand
meaning gaps and dynamics : theory, research, and practice
Wilson, Elizabeth Jane
;
Bengtsson, Anders
;
Curran, Catharine
- In:
Qualitative market research : an international journal
17
(
2014
)
2
,
pp. 128-150
Persistent link: https://www.econbiz.de/10010348856
Saved in:
9
Branding and the
marketing
of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
10
Creation of the
image
and
brand
of the enterprise on the basis of
marketing
as a philosophy of management
Raiko, Diana
;
Cherepanova, Viktoriia
- In:
Baltic Journal of Economic Studies
5
(
2019
)
2
,
pp. 191-205
Persistent link: https://www.econbiz.de/10012201008
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