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Young adults' responses to product placement in movies and television shows : a comparative study of the United States and South Korea
Lee, Teajun David; Sung, Yongjun; Choi, Sejung Marina - In: International journal of advertising : the quarterly … 30 (2011) 3, pp. 479-507
Persistent link: https://www.econbiz.de/10009301331
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Televised consumption : women, advertisers and the early daytime television industry
Stole, Inger L. - In: The advertising and consumer culture reader, (pp. 59-75). 2009
Persistent link: https://www.econbiz.de/10003848355
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Publicité est dans le film. <engl.>
Lehu, Jean-Marc - 2009 - 1st paperback ed.
Persistent link: https://www.econbiz.de/10003754068
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The efficacy of brand-execution tactics in TV advertising, brand placements, and Internet advertising
Romaniuk, Jenni - In: Journal of advertising research 49 (2009) 2, pp. 143-150
Persistent link: https://www.econbiz.de/10003860456
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Comparing brand placements and advertising on brand recall and recognition
Davtyan, Davit; Stewart, Kristin; Cunningham, Isabella - In: Journal of advertising research 56 (2016) 3, pp. 299-310
Persistent link: https://www.econbiz.de/10011595688
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How the media is a significant promotional tool to deliver marketing messages to audiences?
Cho, Yoon C.; Agrusa, Jerome - In: International business and economics research journal 6 (2007) 10, pp. 61-74
Persistent link: https://www.econbiz.de/10003671438
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The importance of the social context on the impact of product placements
Noguti, Valeria; Russell, Cristel Antonia - In: The changing roles of advertising : [extended versions …, (pp. 115-130). 2013
Persistent link: https://www.econbiz.de/10009773045
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Normative influences on product placement effects : alcohol brands in television series and the influence of presumed influence
Noguti, Valeria; Russell, Cristel Antonia - In: Journal of advertising : official publication of the … 43 (2014) 1, pp. 46-62
Persistent link: https://www.econbiz.de/10010344090
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The relationship between product placement and the performance of movies : can brand promotion in films help or hurt moviegoers' experience?
Song, Reo; Meyer, Jeffrey; Ha, Kyoungnam - In: Journal of advertising research 55 (2015) 3, pp. 322-338
Persistent link: https://www.econbiz.de/10011397785
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Enhancing the television-viewing experience through commercial interruptions
Nelson, Leif D.; Meyvis, Tom; Galak, Jeff - In: Journal of consumer research : JCR ; an … 36 (2009/10) 2, pp. 160-172
Persistent link: https://www.econbiz.de/10003880173