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Brand experience and brand implications in a multi-channel setting
Jones, Robert Paul; Runyan, Rodney C. - In: The international review of retail, distribution and … 23 (2013) 3, pp. 265-290
Persistent link: https://www.econbiz.de/10009781181
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When your best customers become your worst enemies : does time really heal all wounds?
Grégoire, Yany; Tripp, Thomas M.; Legoux, Renaud - In: GfK marketing intelligence review : Marketingforschung … 3 (2011) 1, pp. 26-35
Persistent link: https://www.econbiz.de/10009007733
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Social information in Facebook news feed ads : effects of personal relevance and brand familiarity
Xue, Fei; Zhou, Lijie - In: Journal of promotion management : innovations in … 25 (2019) 4, pp. 570-588
Persistent link: https://www.econbiz.de/10012179045
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Consumer socialization process for the highly connected customers : the use of Instagram to gain product knowledge
Ho, Ree Chan; Teck Choon Teo - In: Strategies and tools for managing connected consumers, (pp. 1-19). 2020
Persistent link: https://www.econbiz.de/10012106727
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Understanding consumer motivations to interact on brand websites in the international marketplace : evidence from the U.S., China, and South Korea
Alden, Dana; Kelley, James B.; Youn, James B.; Chen, Qimei - In: Journal of business research : JBR 69 (2016) 12, pp. 5909-5916
Persistent link: https://www.econbiz.de/10011597551
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Social media impact on qualitative performance metrics : analysis and trends of top revenue grossing U.S. hospitals
Sakulsaengprapha, Vorada; Masterson, Jonathan P., IV; … - In: Health marketing quarterly 39 (2022) 3, pp. 249-262
Persistent link: https://www.econbiz.de/10013417446
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The power of "like" : how brands reach (and influence) fans through social-media marketing
Lipsman, Andrew; Mud, Graham; Rich, Mike; Bruich, Sean - In: Journal of advertising research 52 (2012) 1, pp. 40-52
Persistent link: https://www.econbiz.de/10009548177
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What makes brands' social content shareable on Facebook? : an analysis that demonstrates the power of online trust and attention
Yuki, Tania - In: Journal of advertising research 55 (2015) 4, pp. 458-470
Persistent link: https://www.econbiz.de/10011429187
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How to mine brand Tweets : procedural guidelines and pretest
Okazaki, Shintaro; Díaz-Martín, Ana M.; Rozano, Mercedes - In: International journal of market research : JMRS ; the … 56 (2014) 4, pp. 467-488
Persistent link: https://www.econbiz.de/10010402240
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Examining the efficacy of brand social media communication : a consumer perspective
Dwivedi, Abhishek; McDonald, Robert E. - In: Journal of marketing theory and practice : JMTP 28 (2020) 4, pp. 373-386
Persistent link: https://www.econbiz.de/10012483474