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Application of the AIDA model...
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USA
Werbung
13,887
Advertising
11,359
Werbewirkung
3,894
Advertising effects
3,833
Consumer behaviour
3,160
Konsumentenverhalten
3,052
Crowdfunding
2,537
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1,899
Online-Marketing
1,897
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1,495
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1,456
advertising
1,408
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1,015
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1,002
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868
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804
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804
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792
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756
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755
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664
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650
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570
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494
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493
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487
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485
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477
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472
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447
crowdfunding
421
Wettbewerb
416
Internet
387
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368
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352
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339
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332
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German
45
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Kaiser, Harry M.
26
Silk, Alvin J.
9
Saffer, Henry
8
Seldon, Barry J.
8
Moser, H. R.
7
Mueller, Barbara
7
Berndt, Ernst R.
6
Cumming, Douglas J.
6
Dave, Dhaval
6
Diehl, Sandra
6
Kinnucan, Henry W.
6
Reid, Leonard N.
6
Schmit, Todd M.
6
An, Soontae
5
Forker, Olan D.
5
Hornuf, Lars
5
Huh, Jisu
5
Miracle, Gordon E.
5
Nelson, Jon Paul
5
Okazaki, Shintaro
5
Richards, Timothy J.
5
Zheng, Yuqing
5
Aaker, David A.
4
Agrawal, Ajay
4
Alston, Julian Mark
4
Berger, Arthur Asa
4
Catalini, Christian
4
Cheong, Yunjae
4
DeLorme, Denise E.
4
Goel, Rajeev K.
4
Goldfarb, Avi
4
Iwasaki, Natsuko
4
Mixon, Franklin G.
4
Taylor, Charles Raymond
4
Tokle, Robert John
4
Tremblay, Victor J.
4
Yoon, Sukki
4
Baek, Tae Hyun
3
Burton, Scot
3
Chandra, Ambarish
3
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National Bureau of Economic Research
4
Cornell University / Department of Agricultural Economics
3
Advertising Federation of America / Bureau of Research and Education
2
Boston College / Department of Economics
2
Federal Trade Commission
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
American Marketing Association
1
Art Directors Club <New York, N.Y.>
1
Axel Springer Verlag
1
Centre for International Economic Studies
1
Confederation British Industry
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
EBS Law School
1
European Society for Opinion and Marketing Research
1
Friedrich-Schiller-Universität Jena
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
International Association of Business Communicators
1
J. L. Kellogg Graduate School of Management
1
Nomos Verlagsgesellschaft
1
Smithsonian Institution
1
Springer Fachmedien Wiesbaden
1
Springer Gabler <Firma>
1
Springer International Publishing
1
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1
USA / Subcommittee on Children, Family, Drugs and Alcoholism
1
United States / Congress / Senate / Committee on Public Works / Subcommittee on Public Roads
1
University of Chicago / Law School
1
University of Western Sydney, Nepean / Department of Economics
1
Universität Mannheim
1
Verlag Dr. Kovač
1
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Working paper / National Bureau of Economic Research, Inc.
29
Journal of advertising research
27
Journal of advertising : official publication of the American Academy of Advertising
26
International journal of advertising : the quarterly review of marketing communications
24
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
American journal of agricultural economics
10
European Journal of Marketing
10
Journal of business research : JBR
8
The advertising and consumer culture reader
8
The journal of law & economics
8
Business horizons
7
Journal of current issues and research in advertising : JCIRA
7
Journal of historical research in marketing
7
The journal of business : B
7
The journal of media economics
7
International journal of industrial organization
6
Journal of marketing communications
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Services marketing quarterly
6
Advances in applied microeconomics : a research annual
5
Crowdfunding : the corporate era
5
European journal of marketing : EJM
5
International journal of advertising : the review of marketing communications
5
Southern economic journal
5
SpringerLink / Bücher
5
Testimonial advertising in the American marketplace : emulation, identity, community
5
The history of advertising
5
Working paper
5
Working paper series
5
AEM research bulletin
4
Discussion paper / Centre for Economic Policy Research
4
Economic inquiry : journal of the Western Economic Association International
4
Health marketing quarterly
4
Journal of agricultural and applied economics
4
Journal of global marketing
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of marketing
4
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
NBER working paper series
4
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Source
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ECONIS (ZBW)
913
USB Cologne (EcoSocSci)
94
Other ZBW resources
22
EconStor
3
RePEc
1
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1
The product, the mind and the heart of
crowdfunding
: the effect of signals on technology projects
Caballos, Ruben
;
Hou, Wanrong
;
Levitas, Edward
;
Price, …
- In:
International journal of services and standards
12
(
2017
)
1
,
pp. 79-99
Persistent link: https://www.econbiz.de/10011874874
Saved in:
2
Examining the relationship between
advertising
expenditures and sales of quick-service restaurants in the United States
Kamal, Sara
;
Wilcox, Gary B.
- In:
Journal of food products marketing
20
(
2014
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10010355136
Saved in:
3
Self-referencing and
advertising
effectiveness
Bombe, Sandra
;
Gierl, Heribert
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10010407621
Saved in:
4
Suggesting a more effective way to use the promotional mix in services
Loda, Marsha D.
- In:
Services marketing quarterly
35
(
2014
)
4
,
pp. 304-320
Persistent link: https://www.econbiz.de/10010465668
Saved in:
5
The air war vs. the ground game : an analysis of multichannel marketing in U.S. presidential elections
Zhang, Lingling
;
Chung, Doug J.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
5
,
pp. 872-892
Persistent link: https://www.econbiz.de/10012305112
Saved in:
6
How does
advertising
depend on competition? : evidence from U.S. brewing
Chandra, Ambarish
;
Weinberg, Matthew
- In:
Management science : journal of the Institute for …
64
(
2018
)
11
,
pp. 5132-5148
Persistent link: https://www.econbiz.de/10011947140
Saved in:
7
U.S. demand for tobacco products in a system framework
Zheng, Yuqing
;
Zhen, Chen
;
Dench, Daniel
;
Nonnemaker, …
- In:
Health economics
26
(
2017
)
8
,
pp. 1067-1086
Persistent link: https://www.econbiz.de/10011816070
Saved in:
8
Are online and offline
advertising
substitutes or complements? : evidence from U.S. food industries
He, Xi
;
Lopez, Rigoberto A.
;
Liu, Yizao
- In:
Journal of agricultural & food industrial organization
15
(
2017
)
2
,
pp. 1-10
Persistent link: https://www.econbiz.de/10011863319
Saved in:
9
Diplomatic relations and tourism
advertising
effectiveness : U.S. travel interest to Cuba
Fullerton, Jami A.
;
Kendrick, Alice
;
Broyles, Sheri J.
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 328-342
Persistent link: https://www.econbiz.de/10012203304
Saved in:
10
Has
advertising
lost its meaning? : views of UK and US millennials : review
Laurie, Sally
;
Mortimer, Kathleen
;
Beard, Fred K.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 765-782
Persistent link: https://www.econbiz.de/10012179064
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