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USA
Relationship marketing
26,237
Beziehungsmarketing
25,563
Social Web
20,618
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20,587
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14,955
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14,914
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2,422
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2,346
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2,335
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2,306
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Smith, Alan D.
15
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9
Goldfarb, Avi
9
Tucker, Catherine
9
Kumar, V.
8
Walsh, Gianfranco
8
Allcott, Hunt
7
Johnson, Michael D.
7
Kuchler, Theresa
7
Stroebel, Johannes
7
Bailey, Michael
6
Braghieri, Luca
6
Brodie, Roderick J.
6
Cao, Ruiqing
6
Han, Heesup
6
Hollebeek, Linda D.
6
Jang, Soocheong
6
Pentina, Iryna
6
Beatty, Sharon E.
5
Choi, Yung Kyun
5
Conduit, Jodie
5
Gourio, François
5
Jansen, Bernard J.
5
Makarin, Alexey
5
Mattila, Anna S.
5
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5
Skiera, Bernd
5
Yoon, Sukki
5
Bachmann, Ruediger
4
Bianchi, Francesco
4
Chen, Tom
4
Cuevas, Ruben
4
Donthu, Naveen
4
Ehrlich, Gabriel
4
Fesenmaier, Daniel R.
4
Gremler, Dwayne D.
4
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4
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4
Ho, Benjamin
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Hyun, Sunghyup Sean
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Arthur D. Little International Inc. <Wiesbaden>
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Droemer Verlag
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Fraunhofer-Institut für Produktionstechnologie IPT
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Ludwig-Maximilians-Universität München
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NetLibrary, Inc
1
Oxford University Press
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Springer Fachmedien Wiesbaden
1
Springer Gabler <Firma>
1
Technical Assistance Research Programs Institute <Washington, DC>
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Università degli Studi di Milano / Dipartimento di Economia Politica e Aziendale
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Universität Mannheim
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VNR Verlag für die Deutsche Wirtschaft AG
1
Verband Deutscher Maschinen- und Anlagenbau
1
Winter Marketing Academic Conference <2018, New Orleans, La.>
1
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Working paper / National Bureau of Economic Research, Inc.
33
Journal of advertising research
32
International journal of hospitality management
29
Journal of business research : JBR
25
The journal of services marketing
23
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
Journal of retailing and consumer services
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Journal of travel and tourism marketing
17
International journal of internet marketing and advertising : IJIMA
16
Industrial marketing management : the international journal for industrial and high-tech firms
15
International journal of electronic marketing and retailing : IJEMR
15
NBER working paper series
15
Psychology & marketing
15
Services marketing quarterly
15
Harvard business review : HBR
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of service research : JSR
14
Journal of the Academy of Marketing Science
14
Journal of marketing
13
International journal of market research : JMRS ; the journal of the Market Research Society
11
Harvard-Business-Manager : das Wissen der Besten
10
Information systems research : ISR
10
Journal of marketing management : MM
10
Strategy & leadership : a publication of Strategic Leadership Forum
10
The journal of personal selling & sales management : JPSSM
10
Business horizons
9
Journal of advertising : official publication of the American Academy of Advertising
9
Journal of marketing theory and practice
9
MIT sloan management review
9
Academy of Management journal : AMJ
8
Handbook of social media management : value chain and business models in changing media markets
8
Health marketing quarterly
8
Journal of business ethics : JOBE
8
The journal of business & industrial marketing
8
Discussion paper / Centre for Economic Policy Research
7
European journal of operational research : EJOR
7
International journal of nonprofit & voluntary sector marketing
7
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
7
Journal of fashion marketing and management
7
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ECONIS (ZBW)
2,004
EconStor
7
Other ZBW resources
4
OLC EcoSci
2
USB Cologne (EcoSocSci)
2
RePEc
1
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1
When your best customers become your worst enemies : does time really heal all wounds?
Grégoire, Yany
;
Tripp, Thomas M.
;
Legoux, Renaud
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
1
,
pp. 26-35
Persistent link: https://www.econbiz.de/10009007733
Saved in:
2
Online Community Experience (OCE) and its impact on customer attitudes : an exploratory study
Nambisan, Priya
;
Watt, James
- In:
International journal of electronic marketing and …
2
(
2008/09
)
2
,
pp. 150-175
Persistent link: https://www.econbiz.de/10003781049
Saved in:
3
How motivation, opportunity, and ability impact travelers' social media involvement and revisit intention
Leung, Xi Y.
;
Bai, Billy
- In:
Journal of travel and tourism marketing
30
(
2013
)
1/2
,
pp. 58-77
Persistent link: https://www.econbiz.de/10009744640
Saved in:
4
Guest editorial: Introduction to the special issue on social media and mobile marketing
Dix, Steve
- In:
Journal of research in interactive marketing : …
6
(
2012
)
3
,
pp. 160-161
Persistent link: https://www.econbiz.de/10009666652
Saved in:
5
Who is the better player? : off-field battle on Facebook and Twitter
Tiago, Teresa
;
Tiago, Flávio Borges
;
Dias Faria, Sandra
; …
- In:
Business horizons
59
(
2016
)
2
,
pp. 175-183
Persistent link: https://www.econbiz.de/10011451882
Saved in:
6
The role of social CRM and its potential impact on lead generation in business-to-business marketing
Rodriguez, Michael
;
Peterson, Robert M.
- In:
International journal of internet marketing and …
7
(
2012
)
2
,
pp. 180-193
Persistent link: https://www.econbiz.de/10009535757
Saved in:
7
Brand experience and brand implications in a multi-channel setting
Jones, Robert Paul
;
Runyan, Rodney C.
- In:
The international review of retail, distribution and …
23
(
2013
)
3
,
pp. 265-290
Persistent link: https://www.econbiz.de/10009781181
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8
I heard it through the grapevine : managing and engaging customers on the web
Kemp, Elyria
;
Porter, McDowell
;
Fuller, Nicole R.
;
Min, …
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
3
,
pp. 256-271
Persistent link: https://www.econbiz.de/10012483463
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9
An examination of the e-mail and electronic relationship marketing practices of the USA's top 500 online retailers
Heiens, Richard A.
;
Narayanaswamy, Ravi
- In:
International journal of electronic customer …
10
(
2016
)
2/4
,
pp. 125-137
Persistent link: https://www.econbiz.de/10011688012
Saved in:
10
Consumer socialization process for the highly connected customers : the use of Instagram to gain product knowledge
Ho, Ree Chan
;
Teck Choon Teo
- In:
Strategies and tools for managing connected consumers
,
(pp. 1-19)
.
2020
Persistent link: https://www.econbiz.de/10012106727
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