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Supply chain coordination in a...
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USA
Supply chain
36,919
Lieferkette
36,248
Lieferantenmanagement
17,652
Supplier relationship management
17,609
Werbung
13,912
Online-Marketing
13,275
Internet marketing
13,159
Advertising
11,386
Consumer behaviour
9,045
Konsumentenverhalten
8,917
Theorie
8,586
Theory
8,516
Werbewirkung
8,044
Advertising effects
7,817
Social Web
6,313
Social web
6,306
Logistik
4,951
Logistics
4,804
Fraud
4,331
Deutschland
4,255
Relationship marketing
4,248
Beziehungsmarketing
4,225
Electronic Commerce
4,092
United States
4,032
Supply chain management
4,016
Betrug
3,926
E-commerce
3,897
Germany
3,704
Unternehmensnetzwerk
3,253
Business network
3,245
Supply Chain Management
3,192
Brand management
3,122
Markenführung
3,104
Risk management
3,056
Risikomanagement
3,040
Sustainability
2,745
Lagerhaltungsmodell
2,707
Inventory model
2,704
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2,559
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136
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78
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Kaiser, Harry M.
31
Helper, Susan
14
Mueller, Barbara
12
Choi, Yung Kyun
9
Diehl, Sandra
9
Seldon, Barry J.
9
Silk, Alvin J.
9
Smith, Alan D.
9
Yoon, Sukki
9
Goel, Rajeev K.
8
Gómez, Miguel I.
8
Ivanov, Dmitry
8
Kamal, Fariha
8
Monarch, Ryan
8
Moser, H. R.
8
Reid, Leonard N.
8
Saffer, Henry
8
Tucker, Catherine
8
Zheng, Yuqing
8
Bown, Chad P.
7
Cheong, Yunjae
7
Cook, Thomas A.
7
Okazaki, Shintaro
7
Richards, Timothy J.
7
Schmit, Todd M.
7
Taylor, Charles Raymond
7
Autry, Chad W.
6
Berndt, Ernst R.
6
Burton, Scot
6
Craighead, Christopher W.
6
Dave, Dhaval
6
Forker, Olan D.
6
Huh, Jisu
6
Kinnucan, Henry W.
6
Knemeyer, A. Michael
6
Nelson, Jon Paul
6
Pentina, Iryna
6
Render, Barry
6
Terlutter, Ralf
6
Vukina, Tomislav
6
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National Bureau of Economic Research
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IGI Global
8
International Purchasing and Supply Educational Research Association
5
Cornell University / Department of Agricultural Economics
3
European Operations Management Association
3
Information Resources Management Association
3
Monopolies and Restrictive Practices Commission
3
NetLibrary, Inc
3
United States / Congress / House / Committee on Banking and Currency
3
Advertising Federation of America / Bureau of Research and Education
2
Boston College / Department of Economics
2
Council of Supply Chain Management Professionals
2
Federal Trade Commission
2
Institut Arbeit und Technik
2
Nomos Verlagsgesellschaft
2
USA / Congress / Senate / Committee on Commerce, Science, and Transportation
2
USA / General Accounting Office
2
USA / Subcommittee on Social Security
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
Advertising Research Foundation
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Marketing Association
1
Appraisal Institute <Chicago, Ill.>
1
Art Directors Club <New York, N.Y.>
1
Arthur D. Little International Inc. <Wiesbaden>
1
Axel Springer Verlag
1
Bundesvereinigung Logistik
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
CRC Press <Boca Raton, Fla.>
1
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
1
Canada / Restrictive Trade Practices Commission
1
Center for the Study of Industrial Organisation
1
Centre for International Economic Studies
1
Chambre de commerce et d'industrie de Paris
1
Chartered Institute of Transport
1
Confederation British Industry
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Deutscher Logistik-Kongress <26, 2009, Berlin>
1
Edward Elgar Publishing
1
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Published in...
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Journal of advertising research
86
International journal of production economics
78
Working paper / National Bureau of Economic Research, Inc.
69
Journal of advertising : official publication of the American Academy of Advertising
63
International journal of production research
58
European journal of operational research : EJOR
54
Industrial marketing management : the international journal for industrial and high-tech firms
48
International journal of advertising : the quarterly review of marketing communications
34
NBER working paper series
33
American journal of agricultural economics
32
Journal of operations management
32
Journal of business research : JBR
26
Business horizons
25
International journal of logistics systems and management
23
Journal of business logistics : JBL
23
The journal of supply chain management : a global review of purchasing and supply
22
Transportation research / E : an international journal
22
Journal of business ethics : JOBE
21
Journal of purchasing and supply management
19
Psychology & marketing
19
Journal of promotion management : JPM
18
Journal of the Operational Research Society : OR
17
Production and operations management : an international journal of the Production and Operations Management Society
17
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
Journal of marketing
15
The journal of business & industrial marketing
15
Decision sciences : DS
14
Health marketing quarterly
14
International journal of internet marketing and advertising : IJIMA
14
International journal of physical distribution & logistics management : IJPD & LM
14
Journal of marketing communications
14
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
The review of financial studies
14
International journal of electronic marketing and retailing : IJEMR
13
Journal of business-to-business marketing
13
Journal of current issues and research in advertising : JCIRA
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
CESifo working papers
12
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Source
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ECONIS (ZBW)
4,067
USB Cologne (EcoSocSci)
117
Other ZBW resources
31
OLC EcoSci
4
RePEc
4
EconStor
3
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1
On a cooperative
advertising
model for a supply chain with one manufacturer and one retailer
Ahmadi-Javid, Amir
;
Hoseinpour, Pooya
- In:
European journal of operational research : EJOR
219
(
2012
)
2
,
pp. 458-466
Persistent link: https://www.econbiz.de/10009514309
Saved in:
2
Suggesting a more effective way to use the promotional mix in services
Loda, Marsha D.
- In:
Services marketing quarterly
35
(
2014
)
4
,
pp. 304-320
Persistent link: https://www.econbiz.de/10010465668
Saved in:
3
Has
advertising
lost its meaning? : views of UK and US millennials : review
Laurie, Sally
;
Mortimer, Kathleen
;
Beard, Fred K.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 765-782
Persistent link: https://www.econbiz.de/10012179064
Saved in:
4
Brand
advertising
in an access-ownership world : how marketing channels impact message persuasiveness
Harding, Lora Mitchell
;
Schenkel, Mark T.
- In:
Journal of marketing channels : ... distribution …
24
(
2017
)
1/2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
Saved in:
5
Dynamic pricing and
advertising
for web content providers
Kumar, Subodha
;
Sethi, Suresh P.
- In:
European journal of operational research : EJOR
197
(
2009
)
3
,
pp. 924-944
Persistent link: https://www.econbiz.de/10003839067
Saved in:
6
Operations of online
advertising
services and publishers' option
Srinivasan, A.
;
Kwon, C.
- In:
Journal of the Operational Research Society : OR
63
(
2012
)
5
,
pp. 674-682
Persistent link: https://www.econbiz.de/10009548923
Saved in:
7
Understanding the memory effects in pulsing
advertising
Aravindakshan, Ashwin
;
Naik, Prasad A.
- In:
Operations research
63
(
2015
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10010519515
Saved in:
8
To show or not show : using user profiling to manage internet advertisement campaigns at Chitika
Mookerjee, Radha
;
Kumar, Subodha
;
Mookerjee, Vijay S.
- In:
Interfaces : the INFORMS journal on the practice of …
42
(
2012
)
5
,
pp. 449-464
Persistent link: https://www.econbiz.de/10009661444
Saved in:
9
Legal and ethical challenges of online behavioral targeting in
advertising
Nill, Alexander F.
;
Aalberts, Robert J.
- In:
Journal of current issues and research in advertising : …
35
(
2014
)
2
,
pp. 126-146
Persistent link: https://www.econbiz.de/10010383930
Saved in:
10
Empowering social change through
advertising
co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.
;
Bove, Liliana L.
;
Lei, Jing
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 149-166
Persistent link: https://www.econbiz.de/10011547976
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