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Consumer-based brand equity and consumer-based brand performance : evidence from smartphone brands in the USA
Yang, Deli; Sonmez, Mahmut; Gonzalez, Mario; Liu, Yi; … - In: The journal of brand management : an international journal 26 (2019) 6, pp. 717-732
Persistent link: https://www.econbiz.de/10012120877
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Three essays on the positive and negative consequences of corporate social responsibility and irresponsibility
Stäbler, Samuel - 2018
Persistent link: https://www.econbiz.de/10011960279
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The importance of brands in the lunch-box choices of low-income British school children
Roper, Stuart; La Niece, Caroline - In: Journal of consumer behaviour : an international … 8 (2009) 2/3, pp. 84-99
Persistent link: https://www.econbiz.de/10003820103
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A mechanism model of the effect of hedonic product consumption on well-being
Zhong, Jing Yang; Mitchell, Vincent-Wayne - In: Journal of consumer psychology : JCP : the official … 20 (2010) 2, pp. 152-162
Persistent link: https://www.econbiz.de/10003981568
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Country image and consumer preference for emerging economy products : the moderating role of consumer materialism
Demirbag, Mehmet; Sahadev, Sunil; Mellahi, Kamel - In: International marketing review 27 (2010) 2, pp. 141-163
Persistent link: https://www.econbiz.de/10003988008
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Language and brand attitudes : impact of script and sound matching in Chinese and English
Pan, Yigang; Schmitt, Bernd - 2010
Persistent link: https://www.econbiz.de/10003924154
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The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits : direct and indirect effects
Bian, Xuemei; Moutinho, Luiz - In: European journal of marketing : EJM 45 (2011) 1/2, pp. 191-216
Persistent link: https://www.econbiz.de/10009007616
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The influence of interactive, non-interactive, implicit and explicit CSR communication on young adults' perception of UK supermarkets' corporate brand image and reputation
Lauritsen, Britt Denise; Perks, Keith J. - In: Corporate communications : an international journal 20 (2015) 2, pp. 178-195
Persistent link: https://www.econbiz.de/10010517060
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Consumers' intention to donate to two children’s charity brands : a comparison of Barnardo’s and BBC Children in Need
Michaelidou, Nina; Micevski, Milena; Siamagka, … - In: The journal of product & brand management 24 (2015) 2, pp. 134-146
Persistent link: https://www.econbiz.de/10011308512