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A cross-country study of consumer innovativeness and technological service innovation

Truong, Yann - In: Journal of retailing and consumer services 20 (2013) 1, pp. 130-137

Persistent link: https://www.econbiz.de/10009702198

Consumer response to product form in technology-based industrie

Truong, Yann; Klink, Richard R.; Fort-Rioche, Laurence; … - In: The journal of product innovation management : an … 31 (2014) 4, pp. 867-876

Persistent link: https://www.econbiz.de/10010375861

E-commerce and small and medium-sized enterprises in S..E. Wales

Thomas, Brychan; Simmons, Geoff; Packham, Gary; Miller, … - In: E-commerce adoption and small business in the global …, (pp. 86-98). 2010

Persistent link: https://www.econbiz.de/10003930961

E-fulfilment and offshore centres : economic policy implications for small business

McCarthy, Simon; Thomas, Brychan; Simmons, Geoff - In: E-commerce adoption and small business in the global …, (pp. 275-288). 2010

Persistent link: https://www.econbiz.de/10003931067

Innovation and pet food SMEs in the United Kingdom

Thomas, Brychan; Simmons, Geoffrey; Packham, Gary; … - In: Journal of food products marketing 17 (2011) 1, pp. 46-64

Persistent link: https://www.econbiz.de/10008907898

Integrating sustainable tourism and marketing management : can national parks provide the framework for strategic change?

Gilmore, Audrey; Simmons, Geoff - In: Strategic change : SC ; briefings in entrepreneurial finance 16 (2007) 5, pp. 191-200

Persistent link: https://www.econbiz.de/10003534435

Marketing planning and digital customer loyalty data in small business

Donnelly, Christina; Simmons, Geoffrey; Armstrong, Gillian - In: Marketing intelligence & planning 30 (2012) 5, pp. 515-534

Persistent link: https://www.econbiz.de/10009611621

Brilliant mistake! Essays on incidents of management mistakes and mea culpa

Palmer, Mark; Simmons, Geoff; de Kervenoael, Ronan - In: International Journal of Retail & Distribution Management 38 (2010) 4, pp. 234-257

Purpose – The purpose of this paper is to examine students' perceptions of managerial mistakes and why (and why not) managers admit mistakes. Design/methodology/approach – This paper provides a reflective account of how students' perceive management mistakes and deal with admitting “ mea...

Persistent link: https://www.econbiz.de/10014803470

A comparative analysis of the development of integrated marketing communications in New Zealand and the United Kingdom

Eagle, Lynne C. (contributor); … - 2008

Persistent link: https://www.econbiz.de/10003792325

Integrated marketing communications : practice leads theory

Kitchen, Philip J.; Kim, Ilchul; Schultz, Don E. - In: Journal of advertising research 48 (2008) 4, pp. 531-546

Persistent link: https://www.econbiz.de/10003797968