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Shopping motives as antecedents of e-satisfaction and e-loyalty

Christodoulides, George; Michaelidou, Nina - In: Journal of marketing management : MM 27 (2011) 1/2, pp. 181-197

Persistent link: https://www.econbiz.de/10008841663

Usage, barriers and measurement of social media marketing : an exploratory investigation of small and medium B2B brands

Michaelidou, Nina; Siamagka, Nikoletta Theofania; … - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1153-1159

Persistent link: https://www.econbiz.de/10009490224

Cross-national differences in e-WOM influence

Christodoulides, George; Michaelidou, Nina; Argyriou, … - In: European journal of marketing : EJM 46 (2012) 11/12, pp. 1689-1707

Persistent link: https://www.econbiz.de/10009678036

The effect of health, cosmetic and social antismoking information themes on adolescents' beliefs about smoking

Michaelidou, Nina; Dibb, Sally; Ali, Haider - In: International journal of advertising : the quarterly … 27 (2008) 2, pp. 235-250

Persistent link: https://www.econbiz.de/10003792453

Brand switching in clothing : the role of variety-seeking drive and product category-level characteristics

Michaelidou, Nina; Dibb, Sally - In: International journal of consumer studies 33 (2009) 3, pp. 322-326

Persistent link: https://www.econbiz.de/10003850085

Modeling the factors affecting rural consumers’ purchase of organic and free-range produce : a case study of consumers’ from the Island of Arran in Scotland, UK

Michaelidou, Nina; Hassan, Louise M. - In: Food policy : economics planning and politics of food … 35 (2010) 2, pp. 130-139

Persistent link: https://www.econbiz.de/10003978521

Consumers' intention to donate to two children’s charity brands : a comparison of Barnardo’s and BBC Children in Need

Michaelidou, Nina; Micevski, Milena; Siamagka, … - In: The journal of product & brand management 24 (2015) 2, pp. 134-146

Persistent link: https://www.econbiz.de/10011308512

B2B service brand identity : scale development and validation

Coleman, Darren; De Chernatony, Leslie; … - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1063-1071

Persistent link: https://www.econbiz.de/10009490328

A taxonomy of measures for consumer‐based brand equity: drawing on the views of managers in Europe

Veloutsou, Cleopatra; Christodoulides, George; de … - In: Journal of Product & Brand Management 22 (2013) 3, pp. 238-248

Purpose – The purpose of this paper is to identify the components of consumer‐based brand equity from the perspective of experts in brand management in the UK, Germany and Greece. Design/methodology/approach – Data were collected from semi‐structured interviews with senior brand...

Persistent link: https://www.econbiz.de/10014896735