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The persistence of excess brand loyalty over multiple years
Pare, Vipul; Dawes, John - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 163-175
Persistent link: https://www.econbiz.de/10009530071
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Consumers' intention to donate to two children’s charity brands : a comparison of Barnardo’s and BBC Children in Need
Michaelidou, Nina; Micevski, Milena; Siamagka, … - In: The journal of product & brand management 24 (2015) 2, pp. 134-146
Persistent link: https://www.econbiz.de/10011308512
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The effect of health, cosmetic and social antismoking information themes on adolescents' beliefs about smoking
Michaelidou, Nina; Dibb, Sally; Ali, Haider - In: International journal of advertising : the quarterly … 27 (2008) 2, pp. 235-250
Persistent link: https://www.econbiz.de/10003792453
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Modeling the factors affecting rural consumers’ purchase of organic and free-range produce : a case study of consumers’ from the Island of Arran in Scotland, UK
Michaelidou, Nina; Hassan, Louise M. - In: Food policy : economics planning and politics of food … 35 (2010) 2, pp. 130-139
Persistent link: https://www.econbiz.de/10003978521
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Brand switching in clothing : the role of variety-seeking drive and product category-level characteristics
Michaelidou, Nina; Dibb, Sally - In: International journal of consumer studies 33 (2009) 3, pp. 322-326
Persistent link: https://www.econbiz.de/10003850085
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Usage, barriers and measurement of social media marketing : an exploratory investigation of small and medium B2B brands
Michaelidou, Nina; Siamagka, Nikoletta Theofania; … - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1153-1159
Persistent link: https://www.econbiz.de/10009490224
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Shopping motives as antecedents of e-satisfaction and e-loyalty
Christodoulides, George; Michaelidou, Nina - In: Journal of marketing management : MM 27 (2011) 1/2, pp. 181-197
Persistent link: https://www.econbiz.de/10008841663
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Cross-national differences in e-WOM influence
Christodoulides, George; Michaelidou, Nina; Argyriou, … - In: European journal of marketing : EJM 46 (2012) 11/12, pp. 1689-1707
Persistent link: https://www.econbiz.de/10009678036