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Heckman, James J.
70
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55
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54
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47
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47
Glaeser, Edward L.
45
Hall, Robert Ernest
45
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42
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40
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39
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37
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35
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35
Basu, Susanto
34
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34
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33
Cutler, David M.
33
Reis, Ricardo
33
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32
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31
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31
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30
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30
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29
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29
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28
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28
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28
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28
Akcigit, Ufuk
27
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27
Pástor, Ľuboš
27
Stambaugh, Robert F.
27
Blinder, Alan S.
26
Krueger, Dirk
26
Rudebusch, Glenn D.
26
Timmermann, Allan
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Attanasio, Orazio P.
25
Bekaert, Geert
25
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7
Resources for the Future, Inc.
7
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341
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The review of economics and statistics
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International economic review
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ECONIS (ZBW)
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1
Perfect versus imperfect direct
advertising
, and market performance
Esteban, Lola
;
Hernández, José M.
- In:
Journal of economics
122
(
2017
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10011743297
Saved in:
2
Dynamic issues in applied microeconomics : market performance, market structure and
advertising
competition
Iwasaki, Natsuko
-
2006
Persistent link: https://www.econbiz.de/10009240356
Saved in:
3
Estimating Coke's and Pepsi's price and
advertising
strategies
Golan, Amos
;
Karp, Larry S.
;
Perloff, Jeffrey M.
- In:
Journal of business & economic statistics : JBES ; a …
18
(
2000
)
4
,
pp. 398-409
Persistent link: https://www.econbiz.de/10001521485
Saved in:
4
Three essays on the economics of
advertising
in
oligopoly
Yi, Chae-u
-
1990
Persistent link: https://www.econbiz.de/10000900448
Saved in:
5
An empirical comparison of oligopolistic
advertising
strategies
Erickson, Gary M.
- In:
Dynamic competitive analysis in marketing : proceedings …
,
(pp. 27-36)
.
1996
Persistent link: https://www.econbiz.de/10001319640
Saved in:
6
Estimating Coke and Pepsi's price and
advertising
strategies
Golan, Amos
;
Karp, Larry S.
;
Perloff, Jeffrey M.
-
1998
-
Rev
Persistent link: https://www.econbiz.de/10001366878
Saved in:
7
Competition and price discrimination in the market for mailing lists
Borzekowski, Ron
;
Thomadsen, Raphael
;
Taragin, Charles
- In:
Quantitative marketing and economics : QME
7
(
2009
)
2
,
pp. 147-179
Persistent link: https://www.econbiz.de/10003885264
Saved in:
8
Convergence marketing : combining brand and direct marketing for unprecedented profits
Rosen, Richard G.
-
2009
Persistent link: https://www.econbiz.de/10003702069
Saved in:
9
Exploring the perceived believability of DTC
advertising
in the US
Atkin, Joann L.
;
Beltramini, Richard F.
- In:
Journal of marketing communications
13
(
2007
)
3
,
pp. 169-180
Persistent link: https://www.econbiz.de/10003543486
Saved in:
10
The legal and ethical dimensions of direct-to-consumer
advertising
of prescription drugs : the case of Pfizer and Lipitor in the United States
Koku, Paul Sergius
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 23-34
Persistent link: https://www.econbiz.de/10012607837
Saved in:
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