//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Advertising quality and inform...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
United States
Marketing
19,003
Werbung
13,871
Produktqualität
10,614
Product quality
10,611
Advertising
9,812
Theorie
7,417
Theory
7,379
Konsumentenverhalten
5,812
Consumer behaviour
5,803
Werbewirkung
3,947
Marketingmanagement
3,941
Advertising effects
3,885
Marketing management
3,771
Deutschland
3,582
USA
2,937
Germany
2,655
Online-Marketing
2,328
Internet marketing
2,288
Qualität
1,931
Qualitätsmanagement
1,773
Quality management
1,692
Absatzpolitik
1,588
Markenführung
1,463
Brand management
1,458
Service quality
1,368
Dienstleistungsqualität
1,367
Marktforschung
1,280
Beziehungsmarketing
1,165
Relationship marketing
1,156
Strategisches Management
1,113
Preismanagement
1,104
Pricing strategy
1,104
Wettbewerb
1,079
Innovation
1,039
Produktdifferenzierung
1,006
Product differentiation
991
Welt
927
World
926
Markenartikel
910
more ...
less ...
Online availability
All
Undetermined
341
Free
228
Type of publication
All
Article
1,515
Book / Working Paper
1,124
Journal
9
Type of publication (narrower categories)
All
Article in journal
1,287
Aufsatz in Zeitschrift
1,287
Graue Literatur
374
Non-commercial literature
374
Arbeitspapier
278
Working Paper
278
Aufsatz im Buch
225
Book section
225
Collection of articles of several authors
106
Sammelwerk
106
Hochschulschrift
91
Thesis
81
Lehrbuch
67
Textbook
62
Konferenzschrift
35
Aufsatzsammlung
33
Reprint
26
Case study
25
Collection of articles written by one author
25
Conference proceedings
25
Fallstudie
25
Sammlung
25
Glossar enthalten
21
Glossary included
21
Bibliografie enthalten
18
Bibliography included
18
Amtsdruckschrift
14
Government document
14
Conference paper
11
Fallstudiensammlung
11
Konferenzbeitrag
11
Handbook
9
Handbuch
9
Systematic review
7
Übersichtsarbeit
7
Bibliographie
6
Guidebook
6
Ratgeber
6
Bibliografie
5
Biografie
4
more ...
less ...
Language
All
English
2,579
German
63
French
3
Italian
2
Dutch
1
Spanish
1
Swedish
1
more ...
less ...
Author
All
Kaiser, Harry M.
26
Kotler, Philip
18
Berndt, Ernst R.
12
Feenstra, Robert C.
11
Silk, Alvin J.
11
Waldfogel, Joel
10
Bloom, Nicholas
9
Manova, Kalina
9
Sun, Stephen Teng
9
Van Reenen, John
9
Yu, Zhihong
9
Krueger, Alan B.
8
Mueller, Barbara
8
Saffer, Henry
8
Seldon, Barry J.
8
Zeckhauser, Richard
8
Hartley, Robert F.
7
Mas, Alexandre
7
Moser, H. R.
7
Rizzo, John A.
7
Dave, Dhaval
6
Diehl, Sandra
6
Kinnucan, Henry W.
6
Lakdawalla, Darius
6
Layton, Roger A.
6
Malshe, Avinash
6
Perreault, William D.
6
Reid, Leonard N.
6
Richards, Timothy J.
6
Rupp, Nicholas G.
6
Schmit, Todd M.
6
Uri, Noel Dean
6
Aizcorbe, Ana M.
5
An, Soontae
5
Bhattacharya, Jay
5
Bils, Mark
5
Boone, Louis E.
5
Calantone, Roger J.
5
Cheong, Yunjae
5
Cutler, David M.
5
more ...
less ...
Institution
All
National Bureau of Economic Research
22
American Marketing Association
16
IGI Global
7
American Management Association
4
Cornell University / Department of Agricultural Economics
4
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
NetLibrary, Inc
3
USA / Department of Agriculture
3
USA / General Accounting Office
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Advertising Federation of America / Bureau of Research and Education
2
Boston College / Department of Economics
2
Chartered Institute of Marketing
2
Hongkong / Securities and Futures Commission
2
Iowa State University / Center for Agricultural and Rural Development
2
J. L. Kellogg Graduate School of Management
2
Kyi͏̈vsʹkyj mižnarodnyj universytet / Naukovo-doslidnyj instytut hlobalizacii͏̈ ta jevropejs'koi͏̈ integracii͏̈
2
Meždunarodnaja naučno-praktičeskaja konferencija "Vodnye resursy Central'noj Azii i ich ispolʹzovanie" <2016, Almaty>
2
USA / Economic Research Service
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
Academy for Health Services Marketing <Chicago, Ill.>
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
American Society for Public Administration
1
Apress L.P.
1
Art Directors Club <New York, N.Y.>
1
Baruch College Conference, The Quality of Our Financial Markets <2010>
1
Center for International Food and Agricultural Policy
1
Centre for International Economic Studies
1
Communication Advertising and Marketing Education Foundation Ltd.
1
Confederation British Industry
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference on Marketing, Corporate Social Initiatives, and the Bottom Line <2001, Chapel Hill, NC>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Cornell University / Department of Agricultural, Resource and Managerial Economics
1
Defense Advanced Research Projects Agency
1
Eurohandelsinstitut
1
European Organization for Quality Control
1
more ...
less ...
Published in...
All
Working paper / National Bureau of Economic Research, Inc.
98
American journal of agricultural economics
35
Journal of advertising : official publication of the American Academy of Advertising
28
Journal of advertising research
28
International journal of advertising : the quarterly review of marketing communications
23
The review of economics and statistics
23
Journal of macromarketing : examining the interactions among markets, marketing, and society
22
NBER working paper series
21
Journal of business research : JBR
20
Discussion paper / Centre for Economic Policy Research
17
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
17
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
16
Journal of marketing management : MM
16
Journal of marketing
15
Journal of political economy
15
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
The journal of media economics
14
Applied economics
13
Political marketing in the United States
13
The journal of industrial economics
13
European journal of operational research : EJOR
12
International journal of industrial organization
12
Journal of historical research in marketing
12
The American economic review
12
Journal of agricultural and applied economics
11
Journal of business ethics : JOBE
10
Journal of marketing education : JME
10
Management science : journal of the Institute for Operations Research and the Management Sciences
10
The journal of law & economics
10
Working paper series
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of the Academy of Marketing Science
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
The journal of business : B
9
The journal of product innovation management : an international publication of the Product Development & Management Association
9
Working papers / Harvard Business School, Division of Research
9
Does marketing need reform? : fresh perspectives on the future
8
European journal of marketing : EJM
8
Health affairs : at the intersection of health, health care, and policy
8
Journal of business-to-business marketing
8
more ...
less ...
Source
All
ECONIS (ZBW)
2,627
USB Cologne (EcoSocSci)
21
Showing
1
-
10
of
2,648
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Was big beautiful? : the rise of national breweries in America's pre-prohibition brewing industry
Stack, Martin
- In:
Journal of macromarketing : examining the interactions …
30
(
2010
)
1
,
pp. 50-60
Persistent link: https://www.econbiz.de/10003955672
Saved in:
2
Mutual fund advertising : should investors take notice?
Jones, Michael A.
;
Lesseig, Vance P.
;
Smythe, Thomas I.
; …
- In:
Journal of financial services marketing : JFSM
12
(
2007/08
)
3
,
pp. 242-254
Persistent link: https://www.econbiz.de/10003698348
Saved in:
3
Loss-leader pricing and upgrades
In, Younghwan
;
Wright, Julian
- In:
Economics letters
122
(
2014
)
1
,
pp. 19-22
Persistent link: https://www.econbiz.de/10010393998
Saved in:
4
Is advertising a signal of product quality? : Evidence from the compact disc player market, 1983 - 1992
Horstmann, Ignatius J.
;
MacDonald, Glenn M.
- In:
International journal of industrial organization
21
(
2003
)
3
,
pp. 317-345
Persistent link: https://www.econbiz.de/10001742122
Saved in:
5
Vertical product differentiation in theory and practice
Eales, James S.
(
contributor
);
Binkley, James K.
(
contributor
)
- In:
Journal of agricultural & food industrial organization
1
(
2003
)
1
Persistent link: https://www.econbiz.de/10002028578
Saved in:
6
Advertising and quality in the US market for automobiles
Nichols, Mark W.
- In:
Southern economic journal
64
(
1998
)
4
,
pp. 922-939
Persistent link: https://www.econbiz.de/10001241566
Saved in:
7
An empirical examination of advertising as a signal of product quality
Fisman, Raymond
;
Shane, Scott Andrew
;
Weigelt, Keith
- In:
Journal of economic behavior & organization : JEBO
37
(
1998
)
4
,
pp. 415-430
Persistent link: https://www.econbiz.de/10001387849
Saved in:
8
Evidence of the role of marketing arrangements and valuation methods in improving beef quality
Liu, Yanyan
;
Muth, Mary K.
;
Koontz, Stephen R.
; …
- In:
Agribusiness : an internat. journal
25
(
2009
)
2
,
pp. 147-163
Persistent link: https://www.econbiz.de/10003847765
Saved in:
9
Signaling quality : an examination of the effects of marketing and nonmarketing-controlled singals on perceptions of automotive brand quality
Akdeniz, M. Billur
;
Calantone, Roger J.
;
Voorhees, Clay M.
- In:
The journal of product innovation management : an …
31
(
2014
)
4
,
pp. 728-743
Persistent link: https://www.econbiz.de/10010375906
Saved in:
10
Enterprises and markets of quality wines : an evaluation in Collio
Marangon, Francesco
;
Troiano, Stefania
;
Zaccomer, Gian …
- In:
Enometrica : review of the Vineyard Data Quantification …
2
(
2009
)
2
,
pp. 61-78
Persistent link: https://www.econbiz.de/10009684466
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->