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~subject:"United States"
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Emotionale Werbung
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Subject
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United States
Werbung
13,792
Advertising
11,261
Emotion
10,557
Consumer behaviour
6,428
Konsumentenverhalten
6,322
Werbewirkung
4,293
Advertising effects
4,218
Theorie
2,558
Theory
2,502
Internet marketing
2,024
Online-Marketing
2,024
Wirtschaftspsychologie
1,905
Economic psychology
1,658
USA
1,474
Brand management
1,426
Markenführung
1,405
advertising
1,400
Deutschland
1,335
Werbepsychologie
1,177
Marketing
1,161
Cognition
1,146
Kognition
1,138
Experiment
1,078
Psychology of advertising
1,056
Persönlichkeitspsychologie
1,006
Personality psychology
999
Relationship marketing
963
Beziehungsmarketing
953
Social Web
950
Social web
949
Markenimage
926
Brand image
916
Germany
882
Intelligenz
858
Customer satisfaction
837
Intelligence
836
Kundenzufriedenheit
827
Marketingmanagement
782
Markenartikel
776
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Undetermined
225
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108
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Article
904
Book / Working Paper
390
Journal
3
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Article in journal
797
Aufsatz in Zeitschrift
797
Graue Literatur
170
Non-commercial literature
170
Arbeitspapier
128
Working Paper
128
Aufsatz im Buch
105
Book section
105
Hochschulschrift
43
Thesis
36
Collection of articles of several authors
15
Sammelwerk
15
Case study
12
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12
Fallstudie
12
Sammlung
12
Aufsatzsammlung
9
Bibliografie enthalten
9
Bibliography included
9
Reprint
9
Bibliographie
8
Lehrbuch
8
Textbook
8
Konferenzschrift
6
Guidebook
5
Ratgeber
5
Systematic review
4
Übersichtsarbeit
4
Biografie
3
Biography
3
Conference paper
3
Conference proceedings
3
Handbook
3
Handbuch
3
Konferenzbeitrag
3
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2
Bibliografie
2
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2
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2
Bildband
1
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Language
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English
1,266
German
29
French
1
Russian
1
Undetermined
1
Author
All
Kaiser, Harry M.
26
Silk, Alvin J.
9
Mueller, Barbara
8
Saffer, Henry
8
Seldon, Barry J.
8
Moser, H. R.
7
Berndt, Ernst R.
6
Dave, Dhaval
6
Diehl, Sandra
6
Kinnucan, Henry W.
6
Reid, Leonard N.
6
Schmit, Todd M.
6
An, Soontae
5
Benhabib, Jess
5
Forker, Olan D.
5
Huh, Jisu
5
Magnini, Vincent P.
5
Nelson, Jon Paul
5
Okazaki, Shintaro
5
Richards, Timothy J.
5
Woosnam, Kyle M.
5
Zheng, Yuqing
5
Alston, Julian Mark
4
Cheong, Yunjae
4
DeLorme, Denise E.
4
Durante, Ruben
4
Goel, Rajeev K.
4
Han, Heesup
4
Iwasaki, Natsuko
4
Kemp, Elyria
4
Petty, Ross D.
4
Taute, Harry A.
4
Taylor, Charles Raymond
4
Tokle, Robert John
4
Tremblay, Victor J.
4
Yoon, Hye Jin
4
Yoon, Sukki
4
Andrews, J. Craig
3
Baek, Tae Hyun
3
Bakir, Aysen
3
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Institution
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National Bureau of Economic Research
8
Cornell University / Department of Agricultural Economics
3
Advertising Federation of America / Bureau of Research and Education
2
Boston College / Department of Economics
2
IGI Global
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
Art Directors Club <New York, N.Y.>
1
Centre for Economic Policy Research
1
Centre for International Economic Studies
1
Chambre de commerce et d'industrie de Paris
1
Confederation British Industry
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Crispin Porter + Bogusky <Miami, Fla.>
1
European Society for Opinion and Marketing Research
1
Federal Trade Commission
1
Friedrich-Schiller-Universität Jena
1
Harvard Institute of Economic Research
1
IP Deutschland GmbH <Köln>
1
J. L. Kellogg Graduate School of Management
1
Smithsonian Institution
1
Springer Fachmedien Wiesbaden
1
Springer International Publishing
1
The Open University / Faculty of Social Sciences
1
USA / Subcommittee on Children, Family, Drugs and Alcoholism
1
United States / Congress / Senate / Committee on Public Works / Subcommittee on Public Roads
1
University of Chicago / Law School
1
University of Western Sydney, Nepean / Department of Economics
1
Universität Mannheim
1
Verlag Dr. Kovač
1
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Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
38
Working paper / National Bureau of Economic Research, Inc.
37
Journal of advertising research
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
27
International journal of advertising : the quarterly review of marketing communications
24
Academy of Management journal : AMJ
20
Psychology & marketing
18
Journal of business research : JBR
15
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
Journal of business ethics : JOBE
12
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
American journal of agricultural economics
10
International journal of hospitality management
10
Journal of current issues and research in advertising : JCIRA
9
The journal of law & economics
9
Discussion paper / Centre for Economic Policy Research
8
Economic inquiry : journal of the Western Economic Association International
8
European journal of marketing : EJM
8
Human performance
8
NBER working paper series
8
The advertising and consumer culture reader
8
The journal of media economics
8
Journal of historical research in marketing
7
Journal of marketing communications
7
The review of financial studies
7
Health marketing quarterly
6
International journal of industrial organization
6
International journal of pharmaceutical and healthcare marketing : IJPHM
6
Journal of managerial psychology
6
Journal of marketing
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Personnel psychology : a journal of applied research
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Services marketing quarterly
6
The journal of business : B
6
Working paper series
6
Advances in applied microeconomics : a research annual
5
Discussion papers / CEPR
5
International journal of advertising : the review of marketing communications
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
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Source
All
ECONIS (ZBW)
1,266
USB Cologne (EcoSocSci)
29
RePEc
1
Other ZBW resources
1
Showing
1
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10
of
1,297
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date (newest first)
date (oldest first)
1
Emotional information management and responses to emotional appeals
Taute, Harry A.
;
McQuitty, Shaun
;
Sautter, Elise Pookie
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 31-43
Persistent link: https://www.econbiz.de/10009302702
Saved in:
2
Interkulturelle
Werbung
Müller, Wendelin G.
-
1997
Persistent link: https://www.econbiz.de/10000601080
Saved in:
3
Advertising
and its mental laws
Adams, Henry F.
-
1985
-
Reprint, orig. publ. New York 1916
Persistent link: https://www.econbiz.de/10000694423
Saved in:
4
The theory of
advertising
Scott, Walter Dill
-
1985
-
Reprint, orig. publ. Boston 1903
Persistent link: https://www.econbiz.de/10000702284
Saved in:
5
Targeting a minority without alienating the majority :
advertising
to gays and lesbians in mainstream media
Oakenfull, Gillian K.
;
McCarthy, Michael S.
;
Greenlee, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 191-198
Persistent link: https://www.econbiz.de/10003742651
Saved in:
6
Reaching the model minority : ethnic differences in responding to culturally embedded targeted- and non-targeted advertisements
Appiah, Osei
;
Liu, Yung-I
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10003862202
Saved in:
7
A laboratory study of the effect of verbal rhetoric versus repetition when consumers are not directed to process
advertising
McQuarrie, Edward F.
;
Mick, David Glen
- In:
International journal of advertising : the quarterly …
28
(
2009
)
2
,
pp. 287-312
Persistent link: https://www.econbiz.de/10003853201
Saved in:
8
Personification in
advertising
: using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie
;
McQuarrie, Edward F.
;
Phillips, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
Saved in:
9
US retirement financial services
advertising
's financial information provisions, communication strategies and judgmental heuristic cues
Lee, Taejun
;
Haley, Eric
;
Yun, Tai Woong
;
Chung, Wonjun
- In:
Journal of consumer affairs : official publication of …
45
(
2011
)
3
,
pp. 391-418
Persistent link: https://www.econbiz.de/10009531742
Saved in:
10
Are you in good hands? : slogan recall ; what really matters
Kohli, Chiranjeev
;
Thomas, Sunil
;
Suri, Rajneesh
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 31-42
Persistent link: https://www.econbiz.de/10009745874
Saved in:
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