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Generalized long-term price effects : are they asmetric, nonmonotonic, and time dependent?
Yoo, Shijin; Pauwels, Koen - In: MSI reports : working paper series (2008) 2, pp. 43-61
Persistent link: https://www.econbiz.de/10003779742
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Growing small brands : does a brand's equity and growth potential affect its long-term productivity? ; report No. 06-123
Slotegraaf, Rebecca J.; Pauwels, Koen - In: MSI reports : working paper series (2006) 4, pp. 43-65
Persistent link: https://www.econbiz.de/10003420458
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What is special about marketing organic products? : how organic assortment, price, and promotions drive retailer performance
Bezawada, Ram; Pauwels, Koen - In: Journal of marketing 77 (2013) 1, pp. 31-51
Persistent link: https://www.econbiz.de/10009725666
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Winning hearts, minds and sales : how marketing communication enters the purchase process in emerging and mature markets
Pauwels, Koen; Erguncu, Selin; Yildirim, Gokhan - In: International journal of research in marketing : IJRM ; … 30 (2013) 1, pp. 57-68
Persistent link: https://www.econbiz.de/10009732715
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Special issue: a marketing perspective on business models
Gatignon, Hubert A. (ed.); Lecocq, Xavier (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011824737
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Pricing best sellers and traffic generators : the role of asymmetric cross-selling
Kocas, Cenk; Pauwels, Koen; Bohlmann, Jonathan D. - In: Journal of interactive marketing : a quarterly … 41 (2018), pp. 28-43
Persistent link: https://www.econbiz.de/10011844927
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Why and when to launch new products during a recession : an empirical investigation of the U.K. FMCG industry and the U.S. automobile industry
Talay, M. Berk; Pauwels, Koen; Seggie, Steven H. - In: Journal of the Academy of Marketing Science 52 (2024) 2, pp. 576-598
Persistent link: https://www.econbiz.de/10015047905
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Linking marketing actions to value creation and firm value : insights from accounting research ; comment
Kimbrough, Michael D.; McAlister, Leigh - In: Journal of marketing research : JMR 46 (2009) 3, pp. 313-319
Persistent link: https://www.econbiz.de/10003867368
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Marketing issues in corporate finance : comment
Garmaise, Mark J. - In: Journal of marketing research : JMR 46 (2009) 3, pp. 324-326
Persistent link: https://www.econbiz.de/10003867752
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Marketing and firm value : perspectives and conclusions ; rejoinder
Srinivasan, Shuba; Hanssens, Dominique M. - In: Journal of marketing research : JMR 46 (2009) 3, pp. 327-329
Persistent link: https://www.econbiz.de/10003867757