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Werner, Katharina
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Hein, Eckhard
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Jondeau, Eric
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Pellens, Bernhard
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Welfens, Paul J. J.
18
Lusardi, Annamaria
17
Mierzwa, Sascha
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Bekaert, Geert
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Freeman, Richard B.
16
Hayo, Bernd
16
Sarno, Lucio
16
Diebold, Francis X.
15
Harhoff, Dietmar
15
Kahn, Lawrence M.
15
Kugler, Peter
15
Stavins, Joanna
15
Taylor, Mark P.
15
Winter, Joachim
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Blanpain, Roger
14
Bollerslev, Tim
14
Cawley, John H.
14
Einav, Liran
14
Erber, Georg
14
Evans, Martin D. D.
14
Grabka, Markus M.
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Inklaar, Robert
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Jang, Soocheong
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American Marketing Association
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Ludwig-Maximilians-Universität München
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119
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Journal of international money and finance
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International journal of hospitality management
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The American economic review
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American journal of agricultural economics
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Vierteljahrshefte zur Wirtschaftsforschung
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The review of economics and statistics
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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The journal of consumer marketing
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Wirtschaftsrecht und Wirtschaftspolitik
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Journal of marketing theory and practice
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CESifo working papers
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Discussion paper
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International journal of consumer studies
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Journal of international consumer marketing
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LIS working paper series
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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American economic journal : a journal of the American Economic Association
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Der Betrieb
34
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
33
Economics letters
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Journal of consumer behaviour : an international research review
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Journal of marketing
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ECONIS (ZBW)
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RePEc
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EconStor
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1
Pharmaceutical Advertising as a Source of Consumer Self-Empowerment : Evidence from Four Countries
Koinig, Isabell
-
2016
-
1st ed. 2016
perceived by consumers in four different countries (Austria,
Germany
, the U.S., and Brazil), and the degree to which it …
Persistent link: https://www.econbiz.de/10014019336
Saved in:
2
Pharmaceutical advertising as a source of consumer self-empowerment : evidence from four countries
Koinig, Isabell
-
2016
Persistent link: https://www.econbiz.de/10011429121
Saved in:
3
The effects of source credibility and message variation on mail survey response behaviour
Kalafatis, Stavros P.
;
Riley, Debra
;
Tsogas, Markos H.
; …
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
3
,
pp. 391-406
Persistent link: https://www.econbiz.de/10009562246
Saved in:
4
Gamification in marketing : an empirical study of differences in user psychology among services using gamification
Hamada, Shunya
;
Wakabayashi, Yasunaga
- In:
The Kyoto economic review
83
(
2014
)
1/2
,
pp. 27-57
Persistent link: https://www.econbiz.de/10011407754
Saved in:
5
Assessing the response format effects on the scaling of marketing stimuli
Peng, Ling
;
Finn, Adam
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
4
,
pp. 595-620
Persistent link: https://www.econbiz.de/10011607224
Saved in:
6
I imagine, I experience, I like : the false experience effect
Rajagopal, Priyali
;
Montgomery, Nicole Votolato
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
3
,
pp. 578-594
Persistent link: https://www.econbiz.de/10009375669
Saved in:
7
Advertising time expansion, compression, and cognitive processing influences on consumer acceptance of message and brand
Megehee, Carol M.
- In:
Journal of business research : JBR
62
(
2009
)
4
,
pp. 420-431
Persistent link: https://www.econbiz.de/10003839873
Saved in:
8
Fluent contextual image backgrounds enhance mental imagery and evaluations of experience products
Maier, Erik
;
Dost, Florian
- In:
Journal of retailing and consumer services
45
(
2018
),
pp. 207-220
Persistent link: https://www.econbiz.de/10011929990
Saved in:
9
Physical proximity increases persuasive effectiveness through visual imagery
Jia, Yanli
;
Huang, Yunhui
;
Wyer, Robert S.
;
Shen, Hao
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
4
,
pp. 435-447
Persistent link: https://www.econbiz.de/10011789695
Saved in:
10
Overcoming lower imagery ability through process priming
Ostinelli, Massimiliano
;
Böckenholt, Ulf
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
4
,
pp. 799-812
Persistent link: https://www.econbiz.de/10011792402
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