Venkatesh, Umashankar; Dutta, Kirti; Choi, Gunae; Parsa, H. - 2013
By considering differences in culture and economic conditions in two different countries, India and the United States … analyses and multinomial logistic regressions with data from India (n = 196) and the United States (n = 200) (collected from … pay up to 10% or higher on menu prices for GP. In contrast, consumers in India have a higher degree of involvement in …