Narrow search
Showing 1 - 8 of 8
Cover Image
Do Korean-Americans view drug advertisements differently than non-Hispanic White Americans? : perceptions of direct-to-consumer media ; how useful is the information they convey?
Huh, Jisu; DeLorme, Denise E.; Reid, Leonard N.; Kim, Junga - In: Journal of advertising research 54 (2014) 3, pp. 332-345
Persistent link: https://www.econbiz.de/10010419809
Cover Image
Content analysis of corporate blogs as a relationship management tool
Cho, Soyoen; Huh, Jisu - In: Corporate communications : an international journal 15 (2010) 1, pp. 30-48
Persistent link: https://www.econbiz.de/10003943655
Cover Image
The state of public research on over-the-counter drug advertising
DeLorme, Denise E.; Huh, Jisu; Reid, Leonard N.; An, Soontae - In: International journal of pharmaceutical and healthcare … 4 (2010) 3, pp. 208-231
Persistent link: https://www.econbiz.de/10008667686
Cover Image
Direct-to-consumer advertising skepticism and the use and perceived usefulness of prescription drug information sources
Delorme, Denise E.; Huh, Jisu; Reid, Leonard N. - In: Health marketing quarterly 26 (2009/10) 4, pp. 293-314
Persistent link: https://www.econbiz.de/10003933235
Cover Image
Dietary supplement advertising in the US : a review and research agenda
DeLorme, Denise E.; Huh, Jisu; Reid, Leonard N.; An, Soontae - In: International journal of advertising : the quarterly … 31 (2012) 3, pp. 547-577
Persistent link: https://www.econbiz.de/10009581793
Cover Image
Scepticism towards DTC advertising : a comparative study of Korean and Caucasian Americans
Huh, Jisu; DeLorme, Denise E.; Reid, Leonard N. - In: International journal of advertising : the quarterly … 31 (2012) 1, pp. 147-168
Persistent link: https://www.econbiz.de/10009510675
Cover Image
The influence of sender trust and advertiser trust on multistage effects of viral advertising
Cho, Soyoen; Huh, Jisu; Faber, Ronald J. - In: Journal of advertising : official publication of the … 43 (2014) 1, pp. 100-114
Persistent link: https://www.econbiz.de/10010344079
Cover Image
Do consumers avoid watching over-the-counter drug advertisements? : an analysis of cognitive and affective factors that prompt advertising avoidance
Huh, Jisu; DeLorme, Denise E.; Reid, Leonard N. - In: Journal of advertising research 55 (2015) 4, pp. 401-415
Persistent link: https://www.econbiz.de/10011429182