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Sales profession and professionals in the age of digitization and artificial intelligence technologies : concepts, priorities, and questions
Singh, Jagdip; Flaherty, Karen; Sohi, Ravipreet S.; … - In: Journal of personal selling & sales management 39 (2019) 1, pp. 2-22
Persistent link: https://www.econbiz.de/10012200849
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Strategic sales organizations : transformation challenges and facilitators within the sales-marketing interface
Malshe, Avinash - In: Journal of strategic marketing 17 (2009) 3/4, pp. 271-289
Persistent link: https://www.econbiz.de/10003887649
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An exploration of key connections within sales-marketing interface
Malshe, Avinash - In: The journal of business & industrial marketing 26 (2011) 1, pp. 45-57
Persistent link: https://www.econbiz.de/10009007646
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Strategic sales organizations : transformation challenges and facilitators within the sales-marketing interface
Malshe, Avinash - In: Strategic sales and strategic marketing, (pp. 83-101). 2011
Persistent link: https://www.econbiz.de/10008798055
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Key skills for crafting customer solutions within an ecosystem : a theories-in-use perspective
Friend, Scott B.; Malshe, Avinash - In: Journal of service research : JSR 19 (2016) 2, pp. 174-191
Persistent link: https://www.econbiz.de/10011485437
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Understanding the sales-marketing interface dysfunction experience in business-to-business firms : a matter of perspective
Malshe, Avinash; Johnson, Jeff S.; Viio, Paul - In: Industrial marketing management : the international … 63 (2017), pp. 145-157
Persistent link: https://www.econbiz.de/10011730144
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Marketing-sales interface configurations in B2B firms
Biemans, Wim G.; Brenčič, Maja Makovec; Malshe, Avinash - In: Industrial marketing management : the international … 39 (2010) 2, pp. 183-194
Persistent link: https://www.econbiz.de/10003956044
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The marketing-sales interface at the interface : creating market-based capabilities through organizational synergy
Hughes, Douglas E.; Le Bon, Joël; Malshe, Avinash - In: The journal of personal selling & sales management : JPSSM 32 (2012) 1, pp. 57-72
Persistent link: https://www.econbiz.de/10009505535
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The impact of deceitful tendencies, relativism and opportunism on negotiation tactics : a comparative study of US and Belgian managers
Khatib, Jamal A. al-; Malshe, Avinash; Sailors, John J.; … - In: European journal of marketing : EJM 45 (2011) 1/2, pp. 133-152
Persistent link: https://www.econbiz.de/10009007630
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The role of sales in NPD : an investigation of the U. S. health-care industry
Malshe, Avinash; Biemans, Wim - In: The journal of product innovation management : an … 31 (2014) 4, pp. 664-679
Persistent link: https://www.econbiz.de/10010375934