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Strategic marketing management...
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United States
Strategisches Management
40,388
Strategic management
33,080
Marketing
31,464
Theorie
8,561
Deutschland
8,491
Theory
8,480
Germany
6,959
Marketingmanagement
5,567
Marketing management
5,009
USA
4,145
Management
4,100
Unternehmenserfolg
3,843
Firm performance
3,582
Unternehmen
3,522
Consumer behaviour
3,392
Konsumentenverhalten
3,268
Innovation
3,015
Organizational change
3,010
Innovationsmanagement
2,999
Organisatorischer Wandel
2,945
Multinationales Unternehmen
2,833
Relationship marketing
2,638
Beziehungsmarketing
2,627
Innovation management
2,625
marketing
2,602
SME
2,531
KMU
2,529
Electronic Commerce
2,525
Transnational corporation
2,491
Erfolgsfaktor
2,459
Fallstudiensammlung
2,343
Wettbewerbsstrategie
2,229
Strategische Planung
2,164
Case studies
1,994
Success factor
1,985
Brand management
1,969
Competitive strategy
1,961
Markenführung
1,955
Marktforschung
1,937
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158
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Article
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87
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Reprint
53
Bibliografie enthalten
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38
Ratgeber
36
Glossar enthalten
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35
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35
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23
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22
Fallstudiensammlung
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Biographie
15
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13
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13
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3,332
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Kotler, Philip
20
Pearce, John A.
10
Rugman, Alan M.
10
Hitt, Michael A.
9
Robinson, Richard B.
9
Hartley, Robert F.
8
Day, George S.
7
Henry, Craig
7
Ireland, R. Duane
7
Porter, Michael E.
7
Smith, Alan D.
7
Tadajewski, Mark
7
Weitz, Barton A.
7
Bryson, John M.
6
Calantone, Roger J.
6
Eulerich, Marc
6
Hoskisson, Robert E.
6
Jones, D. G. Brian
6
Layton, Roger A.
6
Levy, Michael
6
Malshe, Avinash
6
Mintzberg, Henry
6
Perreault, William D.
6
Verbeke, Alain
6
Welge, Martin K.
6
Aaker, David A.
5
Bovée, Courtland L.
5
Burgelman, Robert A.
5
Chandler, David
5
DeYoung, Robert
5
Ignatius, Adi
5
Keller, Kevin Lane
5
Kumar, V.
5
Lakdawalla, Darius
5
McCarthy, Edmund Jerome
5
Miller, Danny
5
Parnell, John A.
5
Schuler, Randall S.
5
Thill, John V.
5
Wood, John Cunningham
5
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American Marketing Association
18
IGI Global
11
NetLibrary, Inc
6
National Bureau of Economic Research
5
American Management Association
4
Northern Ireland Assembly
4
Springer Fachmedien Wiesbaden
4
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
USA / Department of Agriculture
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Chartered Institute of Marketing
2
Friedrich-Schiller-Universität Jena
2
INSEAD
2
J. L. Kellogg Graduate School of Management
2
Klaus Kellner Verlag e.K.
2
Macquarie University / Department of Economics
2
Small Business Institute <Fresno, Calif.>
2
Springer International Publishing
2
USA / Economic Research Service
2
USDA, ARS
2
Verlag Dr. Kovač
2
AMACOM
1
Academy for Health Services Marketing <Chicago, Ill.>
1
Akademie für Politik und Zeitgeschehen
1
American Council for the Arts
1
American Enterprise Institute for Public Policy Research
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
American Management Associations, inc.
1
American Society for Public Administration
1
Apress L.P.
1
Art Directors Club <New York, N.Y.>
1
Asian Productivity Organization
1
Business International S.A.
1
Center for Studies in Higher Education, UC Berkeley
1
Center for the Evaluative Clinical Sciences <Hanover, NH>
1
Charles A. Dice Center for Research in Financial Economics <Columbus, Ohio>
1
Chartered Institute of Transport
1
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SpringerLink / Bücher
35
Harvard business review : HBR
34
Strategic management journal
32
Working paper / National Bureau of Economic Research, Inc.
28
Strategy & leadership : a publication of Strategic Leadership Forum
26
Journal of business research : JBR
22
Harvard-Business-Manager : das Wissen der Besten
21
Academy of Management journal : AMJ
19
Journal of marketing management : MM
18
Long range planning : LRP ; international journal of strategic management
18
Business horizons
17
Journal of macromarketing : examining the interactions among markets, marketing, and society
17
Journal of business strategy
15
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
14
California management review
13
Journal of strategy and management
13
Political marketing in the United States
13
Industrial marketing management : the international journal for industrial and high-tech firms
12
Journal of business ethics : JOBE
11
Journal of marketing
11
Journal of marketing education : JME
11
Technological forecasting & social change : an international journal
11
Faculty & research / Insead : working paper series
10
MIT sloan management review
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of the Academy of Marketing Science
9
Management decision : MD
9
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
9
Series / American Marketing Association
9
Strategy power plays : how the world's most strategic minds reach the top of their game
9
The journal of corporate accounting & finance
9
American journal of agricultural economics
8
Does marketing need reform? : fresh perspectives on the future
8
Journal of business-to-business marketing
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Marketing intelligence & planning
8
Organizational dynamics : a quarterly review of organizational behavior for professional managers
8
Springer eBook Collection / Business and Management
8
The journal of product innovation management : an international publication of the Product Development & Management Association
8
Discussion paper / Centre for Economic Policy Research
7
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Source
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ECONIS (ZBW)
3,315
USB Cologne (EcoSocSci)
220
RePEc
9
BASE
5
Showing
1
-
10
of
3,549
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing
mistakes and successes
Hartley, Robert F.
-
2004
-
9. ed.
Persistent link: https://www.econbiz.de/10004492061
Saved in:
2
Getting it right the second time : remarketing strategies that have turned failures into successes
Gershman, Michael
-
2000
Persistent link: https://www.econbiz.de/10004766070
Saved in:
3
Marketing
mistakes and successes
Hartley, Robert F.
-
2001
-
8. ed.
Persistent link: https://www.econbiz.de/10004777401
Saved in:
4
Comparing and contrasting
marketing
assumptions and advertising strategies in Japan and the United States : case studies
Helgert, Joseph P.
-
2005
Persistent link: https://www.econbiz.de/10004894853
Saved in:
5
Spinning the bottle : case studies in wine puplic relations
Posert, Harvey
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10004800722
Saved in:
6
The age curve : how to profit from the coming demographic storm
Gronbach, Kenneth W.
-
2008
Persistent link: https://www.econbiz.de/10004911085
Saved in:
7
Segmentation and positioning for strategic
marketing
decisions
Myers, James H.
-
1996
Persistent link: https://www.econbiz.de/10000584302
Saved in:
8
Market-driven management : strategic and operational
marketing
Lambin, Jean-Jacques
-
2000
Persistent link: https://www.econbiz.de/10001445756
Saved in:
9
Strategic
marketing
for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1991
-
4th ed.
Persistent link: https://www.econbiz.de/10013476860
Saved in:
10
Basic
marketing
: a
marketing
strategy planning approach
Perreault, William D.
-
2011
-
18. ed., international student ed.
Persistent link: https://www.econbiz.de/10013469418
Saved in:
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