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Marketing mistakes and successes
Hartley, Robert F. - 2004 - 9. ed.
Persistent link: https://www.econbiz.de/10004492061
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Getting it right the second time : remarketing strategies that have turned failures into successes
Gershman, Michael - 2000
Persistent link: https://www.econbiz.de/10004766070
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Marketing mistakes and successes
Hartley, Robert F. - 2001 - 8. ed.
Persistent link: https://www.econbiz.de/10004777401
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Comparing and contrasting marketing assumptions and advertising strategies in Japan and the United States : case studies
Helgert, Joseph P. - 2005
Persistent link: https://www.econbiz.de/10004894853
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Marketing to an aging population : selected readings
Schewe, Charles D. (contributor);  … - 1990 - 2. ed
Persistent link: https://www.econbiz.de/10000837247
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Dangers in using market-level data for determining promotion effects
Wittink, Dick R. - 1993
Persistent link: https://www.econbiz.de/10000876065
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Segmentation and positioning for strategic marketing decisions
Myers, James H. - 1996
Persistent link: https://www.econbiz.de/10000584302
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Nachfrageorientierte Produktgestaltung : ein Ansatz auf Basis der "means-end"-Theorie
Herrmann, Andreas - 1996
Persistent link: https://www.econbiz.de/10000610473
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Marketing : an analytical perspective
Mudie, Peter - 1997
Persistent link: https://www.econbiz.de/10000613862
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Effective marketing communications : a skills and activity-based approach
Anderson, Alan H.; Kleiner, David - 1995
Persistent link: https://www.econbiz.de/10000507702