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United States
Globalisierung
59,591
Globalization
55,225
Welt
24,989
World
24,746
Marketingmanagement
16,952
Marketing management
16,119
Multinationales Unternehmen
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8,867
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8,645
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8,315
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8,178
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6,903
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4,318
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4,062
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3,746
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3,556
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3,516
China
3,490
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3,297
Entwicklungsländer
3,273
Beziehungsmarketing
3,202
KMU
3,191
Relationship marketing
3,182
SME
3,178
Developing countries
3,015
Innovation
2,891
Wirtschaftswachstum
2,888
Economic growth
2,770
EU-Staaten
2,666
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2,614
Markenführung
2,508
Brand management
2,501
Internationaler Wettbewerb
2,499
Indien
2,473
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2,440
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Kotler, Philip
18
Freeman, Richard B.
14
Kaiser, Harry M.
12
Irwin, Douglas A.
10
Kumar, V.
9
Bordo, Michael D.
8
Hanson, Gordon H.
8
Hawkins, Del I.
8
Nunnenkamp, Peter
8
Obstfeld, Maurice
8
Slaughter, Matthew J.
8
Eichengreen, Barry
7
Feenstra, Robert C.
7
Hartley, Robert F.
7
Keller, Wolfgang
7
Kilian, Lutz
7
Mann, Catherine L.
7
Perreault, William D.
7
Black, Sandra E.
6
Brainerd, Elizabeth
6
Day, George S.
6
Hufbauer, Gary Clyde
6
Jensen, J. Bradford
6
Keller, Kevin Lane
6
Lawrence, Robert Z.
6
Mothersbaugh, David L.
6
Panitch, Leo
6
Sharp, Paul
6
Tadajewski, Mark
6
Branstetter, Lee
5
Cantwell, John
5
Cetorelli, Nicola
5
Davis, Donald R.
5
Docquier, Frédéric
5
Dymski, Gary Arthur
5
Glennon, Britta
5
Goldberg, Linda S.
5
Hitt, Michael A.
5
Jones, D. G. Brian
5
Konings, Martijn
5
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American Marketing Association
15
National Bureau of Economic Research
12
Institute for International Economics <Washington, DC>
8
Edward Elgar Publishing
7
Center for Strategic and International Studies
6
NetLibrary, Inc
5
Council on Foreign Relations
4
USA / Government Accountability Office
4
AMACOM
3
American Management Association
3
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
IGI Global
3
Russell Sage Foundation
3
USA / General Accounting Office
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
American Enterprise Institute for Public Policy Research
2
Campus Verlag
2
Chartered Institute of Marketing
2
Economic Policy Institute <Washington, DC>
2
European Society for Opinion and Marketing Research
2
Friedrich-Schiller-Universität Jena
2
Herbert Quandt-Stiftung
2
INSEAD
2
Information Resources Management Association
2
Institut Arbeit und Technik
2
Institut für Weltwirtschaft
2
Institute of Medicine <Washington, DC>
2
J. L. Kellogg Graduate School of Management
2
National Academy of Engineering
2
National Academy of Sciences <Washington, DC>
2
National Academy of Sciences <Washington, DC> / Committee on Prospering in the Global Economy of the 21st Century
2
PapyRossa-Verlags-GmbH und Co. KG <Köln>
2
Rand Corporation
2
Sinclair-Haus-Gespräch <25, 2005, Bad Homburg v. d. Höhe>
2
Springer International Publishing
2
Transatlantisches Gipfeltreffen zwischen der Europäischen Union und den Vereinigten Staaten <1995, Madrid>
2
USA / Congress / House of Representatives / Subcommittee on International Economic Policy and Trade
2
USA / Congress / Senate / Committee on Finance
2
USA / Office of Technology Assessment
2
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Working paper / National Bureau of Economic Research, Inc.
50
SpringerLink / Bücher
27
Journal of business research : JBR
23
Journal of marketing
21
Discussion paper / Centre for Economic Policy Research
19
Industrial marketing management : the international journal for industrial and high-tech firms
13
European journal of marketing : EJM
12
American empire and the political economy of global finance
11
Europäische Hochschulschriften / 5
11
International business review : the official journal of the European International Business Academy
11
Harvard business review : HBR
10
International journal of business and globalisation : IJBG
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of advertising research
10
Journal of marketing management : MM
10
The journal of consumer marketing
10
Business horizons
9
Journal of the Academy of Marketing Science
9
NBER working paper series
9
Springer eBook Collection
9
Thunderbird international business review
9
American journal of agricultural economics
8
Discussion paper series / IZA
8
Journal of marketing communications
8
Management international review : mir ; journal of international business
8
Business economics : the journal of the National Association for Business Economists
7
Edward Elgar E-Book Archive
7
International journal of hospitality management
7
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
7
Journal of marketing theory and practice
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
NBER Working Paper
7
NICPRE / National Institute for Commodity Promotion Research and Evaluation
7
Series / American Marketing Association
7
The journal of business & industrial marketing
7
Australasian marketing journal
6
Cambridge journal of economics
6
Discussion papers / CEPR
6
Faculty & research / Insead : working paper series
6
Innovation policy and the economy
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ECONIS (ZBW)
3,393
USB Cologne (EcoSocSci)
94
EconStor
1
ArchiDok
1
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1
Marketing mistakes and successes
Hartley, Robert F.
-
2004
-
9. ed.
Persistent link: https://www.econbiz.de/10004492061
Saved in:
2
Getting it right the second time : remarketing strategies that have turned failures into successes
Gershman, Michael
-
2000
Persistent link: https://www.econbiz.de/10004766070
Saved in:
3
Marketing mistakes and successes
Hartley, Robert F.
-
2001
-
8. ed.
Persistent link: https://www.econbiz.de/10004777401
Saved in:
4
Comparing and contrasting marketing assumptions and advertising strategies in Japan and the United States : case studies
Helgert, Joseph P.
-
2005
Persistent link: https://www.econbiz.de/10004894853
Saved in:
5
Marketing to an aging population : selected readings
Schewe, Charles D.
(
contributor
); …
-
1990
-
2. ed
Persistent link: https://www.econbiz.de/10000837247
Saved in:
6
Dangers in using market-level data for determining promotion effects
Wittink, Dick R.
-
1993
Persistent link: https://www.econbiz.de/10000876065
Saved in:
7
Segmentation and positioning for strategic marketing decisions
Myers, James H.
-
1996
Persistent link: https://www.econbiz.de/10000584302
Saved in:
8
Nachfrageorientierte Produktgestaltung : ein Ansatz auf Basis der "means-end"-Theorie
Herrmann, Andreas
-
1996
Persistent link: https://www.econbiz.de/10000610473
Saved in:
9
Marketing : an analytical perspective
Mudie, Peter
-
1997
Persistent link: https://www.econbiz.de/10000613862
Saved in:
10
Effective marketing communications : a skills and activity-based approach
Anderson, Alan H.
;
Kleiner, David
-
1995
Persistent link: https://www.econbiz.de/10000507702
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