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United States
Marktforschung
56
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50
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30
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30
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29
Theory
29
Consumer behaviour
24
Konsumentenverhalten
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11
Naresh K. Malhotra
11
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10
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Beziehungsmarketing
9
Innovation
7
Internationales Marketing
7
Service quality
7
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6
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Dienstleistungsqualität
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Conjoint-Analyse
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Customer satisfaction
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Lieferantenmanagement
5
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Supplier relationship management
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Verbraucher
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Brand image
4
Brand management
4
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4
Kundenzufriedenheit
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Malhotra, Naresh K.
13
Uslay, Can
3
Agarwal, James
2
Katrichis, Jerome M.
2
LaPlaca, Peter J.
2
Lichtenthal, J. David
2
Mummalaneni, Venkatapparao
2
Allvine, Fred C.
1
Baalbaki, Imad
1
Bolton, Ruth N.
1
Dixit, Ashutosh
1
Elfakhani, Said
1
Ghantous, Rita F.
1
Gundlach, Gregory T.
1
Jain, Arun K.
1
Ndubisi, Nelson Oly
1
Patil, Ashutosh
1
Peterson, Mark
1
Pinson, Christian
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Wilson, David T.
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Wu, Lan
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Journal of business-to-business marketing
3
Review of marketing research
3
Applied financial economics
1
Journal of international marketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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ECONIS (ZBW)
14
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1
A cross-national and cross-cultural approach to global market segmentation : an application using consumers' perceived service quality
Agarwal, James
;
Malhotra, Naresh K.
;
Bolton, Ruth N.
- In:
Journal of international marketing
18
(
2010
)
3
,
pp. 18-40
Persistent link: https://www.econbiz.de/10008657429
Saved in:
2
Does NAFTA influence Mexico`s product image? : a theoretical framework and an empirical investigation in two countries
Agarwal, James
;
Malhotra, Naresh K.
;
Wu, Terry
- In:
Management international review : mir ; journal of …
42
(
2002
)
4
,
pp. 441-471
Persistent link: https://www.econbiz.de/10001717029
Saved in:
3
Mega-mergers in the US banking industry
Elfakhani, Said
;
Ghantous, Rita F.
;
Baalbaki, Imad
- In:
Applied financial economics
13
(
2003
)
8
,
pp. 609-622
Persistent link: https://www.econbiz.de/10001770863
Saved in:
4
Marketing research : an applied orientation
Malhotra, Naresh K.
-
1993
Persistent link: https://www.econbiz.de/10000326100
Saved in:
5
Marketing research : an applied orientation
Malhotra, Naresh K.
-
1999
-
3. ed
Persistent link: https://www.econbiz.de/10000670855
Saved in:
6
Introduction: analyzing accumulated knowledge and influencing future research
Malhotra, Naresh K.
-
2010
Persistent link: https://www.econbiz.de/10009516195
Saved in:
7
Basic marketing research : applications to contemporary issues
Malhotra, Naresh K.
-
2002
-
Internat. ed
Persistent link: https://www.econbiz.de/10001624740
Saved in:
8
Introduction: Analyzing accumulated knowledge and influencing the future
Malhotra, Naresh K.
-
2013
Persistent link: https://www.econbiz.de/10009781367
Saved in:
9
Commentary: relative presence of business-to-business research in the marketing literature : the demand-oriented path forward
Malhotra, Naresh K.
;
Uslay, Can
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 23-30
Persistent link: https://www.econbiz.de/10003851180
Saved in:
10
Reply: Assessing B2B research in the marketing literature : focus versus relevance
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
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