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Online advertising : defining...
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United States
Online-Marketing
12,947
Internet marketing
12,837
Werbewirkung
7,918
Advertising effects
7,692
Konsumentenverhalten
6,831
Consumer behaviour
6,825
Social Web
5,812
Social web
5,805
Werbung
4,302
Advertising
4,259
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2,424
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2,422
Electronic Commerce
2,114
Online-Handel
2,009
Online retailing
2,006
E-commerce
1,973
Viral marketing
1,833
Virales Marketing
1,831
Markenimage
1,681
Brand image
1,663
Beziehungsmarketing
1,662
Relationship marketing
1,659
Marketingmanagement
1,487
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1,471
Internet
1,313
USA
1,086
Deutschland
1,035
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982
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961
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954
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888
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864
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859
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838
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827
social media
818
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721
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Kaiser, Harry M.
10
Mueller, Barbara
9
Choi, Yung Kyun
8
Diehl, Sandra
7
Tucker, Catherine
7
Yoon, Sukki
6
Cheong, Yunjae
5
Goldfarb, Avi
5
McQuarrie, Edward F.
5
Okazaki, Shintaro
5
Pentina, Iryna
5
Phillips, Barbara J.
5
Amel, Dean F.
4
Bachmann, Ruediger
4
Bakir, Aysen
4
Budzinski, Oliver
4
Calder, Bobby J.
4
Coate, Malcolm B.
4
Ehrlich, Gabriel
4
Gao, Zhihong
4
Hartmann, Wesley R.
4
Jansen, Bernard J.
4
Kim, Kihan
4
Malthouse, Edward C.
4
Muehling, Darrel D.
4
Richards, Timothy J.
4
Ruzic, Dimitrije
4
Taylor, Charles Raymond
4
Terlutter, Ralf
4
Yoon, Hye Jin
4
Zheng, Yuqing
4
Allcott, Hunt
3
Bart, Yakov
3
Becerra, Enrique P.
3
Bellman, Steven
3
Bright, Laura F.
3
Burton, Scot
3
Carlson, Les
3
Chaffey, Dave
3
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3
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United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
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Advertising Research Foundation
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Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Carl Heymanns Verlag
1
Chambre de commerce et d'industrie de Paris
1
Institut für Wirtschaftswissenschaften <Wien>
1
J. L. Kellogg Graduate School of Management
1
OECD / Directorate for Science, Technology and Industry
1
Springer Fachmedien Wiesbaden
1
Symposium Economics of Antitrust Enforcement <1996, San Francisco, Calif.>
1
USA / Federal Trade Commission
1
Universität Mannheim
1
VNR Verlag für die Deutsche Wirtschaft AG
1
Verlag Dr. Kovač
1
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Journal of advertising research
74
Journal of advertising : official publication of the American Academy of Advertising
54
International journal of advertising : the quarterly review of marketing communications
20
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
19
Psychology & marketing
17
Journal of promotion management : JPM
16
International journal of internet marketing and advertising : IJIMA
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Journal of marketing communications
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Working paper / National Bureau of Economic Research, Inc.
13
Journal of business research : JBR
12
International journal of electronic marketing and retailing : IJEMR
11
Journal of current issues and research in advertising : JCIRA
10
Health marketing quarterly
9
American journal of agricultural economics
8
International journal of market research : JMRS ; the journal of the Market Research Society
8
Journal of marketing
8
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
8
The journal of consumer marketing
8
International journal of pharmaceutical and healthcare marketing : IJPHM
7
Journal of marketing theory and practice
7
Journal of travel and tourism marketing
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of international consumer marketing
6
Journal of marketing theory and practice : JMTP
6
MIT sloan management review
6
Marketing letters : a journal of research in marketing
6
NBER working paper series
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Young consumers : insight and ideas for responsible marketers
6
Asia Pacific journal of marketing and logistics
5
Business horizons
5
Cases on strategic social media utilization in the nonprofit sector
5
European journal of marketing : EJM
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
International journal of hospitality management
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Internet advertising : theory and research
5
Journal of consumer behaviour : an international research review
5
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ECONIS (ZBW)
1,074
USB Cologne (EcoSocSci)
2
RePEc
1
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1
Gearing up for mobile advertising : a cross-cultural examination of key factors that drive mobile messages home to consumers
Choi, Yung Kyun
;
Hwang, Jang-sun
;
McMillan, Sally J.
- In:
Psychology & marketing
25
(
2008
)
8
,
pp. 756-768
Persistent link: https://www.econbiz.de/10003757436
Saved in:
2
Web users' perceptions of and attitudes toward online advertising formats
Burns, Kelli S.
;
Lutz, Richard J.
- In:
International journal of internet marketing and …
4
(
2007/08
)
4
,
pp. 281-301
Persistent link: https://www.econbiz.de/10003739599
Saved in:
3
Dynamic pricing and advertising for web content providers
Kumar, Subodha
;
Sethi, Suresh P.
- In:
European journal of operational research : EJOR
197
(
2009
)
3
,
pp. 924-944
Persistent link: https://www.econbiz.de/10003839067
Saved in:
4
Whither the click? : how online advertising works
Fulgoni, Gian M.
;
Mörn, Marie Pauline
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 134-142
Persistent link: https://www.econbiz.de/10003860454
Saved in:
5
The efficacy of brand-execution tactics in TV advertising, brand placements, and Internet advertising
Romaniuk, Jenni
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 143-150
Persistent link: https://www.econbiz.de/10003860456
Saved in:
6
A dual-process model of interactivity effects
Liu, Yuping
;
Shrum, L. J.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
2
,
pp. 53-68
Persistent link: https://www.econbiz.de/10003863801
Saved in:
7
The influence of ethnic identification in digital advertising : how Hispanic Americans' response to pop-up, E-Mail, and banner advertising affects online purchase intentions
Becerra, Enrique P.
;
Korgaonkar, Pradeep K.
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 279-291
Persistent link: https://www.econbiz.de/10008697042
Saved in:
8
A tale of two social contexts : race-specific testimonials on commercial Web sites
Elias, Troy
;
Appiah, Osei
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 250-264
Persistent link: https://www.econbiz.de/10008697048
Saved in:
9
"A virtual social H-bomb" : the late 1950s controversy over subliminal advertising
Fullerton, Ronald A.
- In:
Journal of historical research in marketing
2
(
2010
)
2
,
pp. 166-173
Persistent link: https://www.econbiz.de/10003979531
Saved in:
10
The power of reach and frequency in the age of digital advertising : offline and online media demand different metrics
Cheong, Yunjae
;
De Gregorio, Federico
;
Kim, Kihan
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 403-415
Persistent link: https://www.econbiz.de/10008857207
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