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United States
Sales promotion
2,021
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1,930
Consumer behaviour
1,264
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1,246
Cause-related marketing
426
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411
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English
188
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Kaiser, Harry M.
6
Gómez, Miguel I.
5
Richards, Timothy J.
4
Zettelmeyer, Florian
4
Busse, Meghan R.
3
Talukdar, Debabrata
3
Ailawadi, Kusum L.
2
Alston, Julian Mark
2
Brown, Mark G.
2
Chakraborty, Chandana
2
Chevalier, Judith A.
2
Dong, Diansheng
2
Dover, Yaniv
2
Ferreira, Mauricio
2
Freebairn, John William
2
Gauri, Dinesh K.
2
Heerde, Harald J. van
2
James, Jennifer S.
2
Kirikoshi, Toru
2
Lam, Son K.
2
Laurent, Gilles
2
Lee, Jaedeock
2
Lee, Jong-ying
2
Lee, Jun
2
Lim, Chee Wooi
2
Malshe, Avinash
2
Mattila, Anna S.
2
Mayzlin, Dina
2
Nadiri, M. Ishaq
2
Nandi, Banani
2
Pancras, Joseph
2
Peters, Paula
2
Roust, Tamara L.
2
Roy, Donald P.
2
Silva-Risso, Jorge M.
2
Simester, Duncan
2
Villas-Boas, Sofia
2
Witman, Paul D.
2
Xie, Ying
2
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Journal of retailing and consumer services
6
Working paper / National Bureau of Economic Research, Inc.
6
American journal of agricultural economics
5
Journal of promotion management : JPM
5
Journal of retailing
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
International journal of sport management and marketing : IJSMM
4
Journal of advertising research
4
Journal of business research : JBR
4
Journal of marketing research : JMR
4
Psychology & marketing
4
Agricultural and resource economics review : ARER
3
Journal of the Academy of Marketing Science
3
NICPRE / National Institute for Commodity Promotion Research and Evaluation
3
Report / Marketing Science Institute
3
Vision : the journal of business perspective
3
International Journal of Electronic Finance
2
International Journal of Management and Network Economics
2
International journal of nonprofit & voluntary sector marketing
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing communications
2
Journal of service management
2
Journal of the Operational Research Society : OR
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
The American economic review
2
The journal of personal selling & sales management : JPSSM
2
A Ronald Press Publication
1
Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis
1
Agribusiness : an internat. journal
1
An Economic Research Service report
1
Arbeitsberichte aus der vTI-Agrarökonomie / VTI, Johann Heinrich von Thünen-Institut, Bundesforschungsinstitut für Ländliche Räume, Wald und Fischerei
1
Australasian marketing journal
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Business horizons
1
CUDARE working paper series
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Co-operative college papers
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Consumer behavior analysis : (a) rational approach to consumer choice
1
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Country of origin : a law and economics approach to the concept of Made in Australia
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ECONIS (ZBW)
187
RePEc
6
USB Cologne (EcoSocSci)
3
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1
Composing tweets to increase retweets
Jalali, Nima Y.
;
Papatla, Purushottam
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 647-668
Persistent link: https://www.econbiz.de/10012152471
Saved in:
2
Cause-related marketing ads in the eye tracker : it depends on how you present, who sees the ad, and what you promote
Chang, Chun-Tuan
;
Chen, Pei-Chi
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 336-355
Persistent link: https://www.econbiz.de/10011689868
Saved in:
3
Brand benefits : how cause related marketing impacts on brand equity, consumer behaviour and the bottom line
2009
Persistent link: https://www.econbiz.de/10003785225
Saved in:
4
Alliances between brands and social causes : the influence of company credibility on social responsibility image
Bigné Alcañiz, J. Enrique
;
Chumpitaz Caceres, Rubén
; …
- In:
Journal of business ethics : JOBE
96
(
2010
)
2
,
pp. 169-186
Persistent link: https://www.econbiz.de/10008668902
Saved in:
5
The impact of congruence in cause marketing campaigns for service firms
Roy, Donald P.
- In:
The journal of services marketing
24
(
2010
)
2/3
,
pp. 255-263
Persistent link: https://www.econbiz.de/10003990937
Saved in:
6
Antecedents of consumer attitudes toward cause-related marketing
Youn, Seounmi
;
Kim, Hyuksoo
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 123-137
Persistent link: https://www.econbiz.de/10003688993
Saved in:
7
The cause manifesto
Ferguson, Rick
;
Goldman, Sharon M.
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 283-287
Persistent link: https://www.econbiz.de/10003987509
Saved in:
8
Cause-related marketing : the role of team identification in consumer choice of team licensed products
Lee, Jaedeock
;
Ferreira, Mauricio
- In:
Sport marketing quarterly : preferred journal of the …
20
(
2011
)
3
,
pp. 157-169
Persistent link: https://www.econbiz.de/10009373477
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9
Reciprocity by proxy : a novel influence strategy for stimulating cooperation
Goldstein, Noah J.
;
Griskevicius, Vladas
;
Cialdini, …
- In:
Administrative science quarterly : ASQ ; dedicated to …
56
(
2011
)
3
,
pp. 441-473
Persistent link: https://www.econbiz.de/10009511943
Saved in:
10
Matching a cause with self-schema : the moderating effect on brand preferences
Ghosh Chowdhury, Tilottama
;
Khare, Adwait
- In:
Psychology & marketing
28
(
2011
)
8
,
pp. 825-842
Persistent link: https://www.econbiz.de/10009267750
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