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Understanding the memory effects in pulsing advertising
Aravindakshan, Ashwin; Naik, Prasad A. - In: Operations research 63 (2015) 1, pp. 35-47
Persistent link: https://www.econbiz.de/10010519515
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Consumer adoption of no junk mail stickers : an extended planned behavior model assessing the respective role of store flyer attachment and perceived intrusiveness
Simon, Françoise - In: Journal of retailing and consumer services 29 (2016), pp. 12-21
Persistent link: https://www.econbiz.de/10011442341
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Less is more : an exploratory analysis of optimal visual appeal and linguistic style combinations in a salesperson's initial-contact e-mail to millennial buyers within marketing ch...
Dapko, Jennifer L.; Artis, Andrew B. - In: Journal of marketing channels : ... distribution … 21 (2014) 4, pp. 254-267
Persistent link: https://www.econbiz.de/10010463613
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Marketing luxury goods online
Kluge, Philipp Nikolaus - 2016
Persistent link: https://www.econbiz.de/10011512919
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Structural changes in a complex system : a chaos-analytic study of a nonlinear advertising policy
Luhta, Irma - 1997
Persistent link: https://www.econbiz.de/10000632941
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Brand culture and identity : concepts, methodologies, tools, and applications
Information Resources Management Association - 2019
"This book is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding"--
Persistent link: https://www.econbiz.de/10011857410
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Empowering social change through advertising co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.; Bove, Liliana L.; Lei, Jing - In: International journal of advertising : the quarterly … 35 (2016) 1, pp. 149-166
Persistent link: https://www.econbiz.de/10011547976
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Audience members' goals of media use and processing of advertisements
Juntunen, Arja - 2001
Persistent link: https://www.econbiz.de/10001565737
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Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won - In: Journal of global scholars of marketing science : … 32 (2022) 2, pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
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Native advertising credibility perceptions and ethical attitudes : an exploratory study among adolescents in the United States, Turkey and Israel
Zimand-Sheiner, Dorit; Ryan, Tanya; Kip, Sema Misci; … - In: Journal of business research : JBR 116 (2020), pp. 608-619
Persistent link: https://www.econbiz.de/10012257662