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The Financial Rewards of New P...
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English
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Bayus, Barry L.
6
Jacobson, Robert
5
Erickson, Gary M.
4
Agarwal, Rajshree
3
Mizik, Natalie
2
Aaker, David A.
1
Garmaise, Mark J.
1
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1
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1
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1
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Bureau of Economic and Business Research <Champaign, Ill.>
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The journal of product innovation management : an international publication of the Product Development & Management Association
3
Management science : journal of the Institute for Operations Research and the Management Sciences
2
College of Business working papers
1
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
European journal of operational research : EJOR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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1
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ECONIS (ZBW)
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Competition for market share in the presence of strategic invisible assets : the US automobile market, 1971 - 1981
Erickson, Gary M.
- In:
International journal of research in marketing : IJRM ; …
9
(
1992
)
1
,
pp. 23-37
Persistent link: https://www.econbiz.de/10001330013
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2
Accelerating the durable replacement cycle with marketing mix variables
Bayus, Barry L.
- In:
The journal of product innovation management : an …
5
(
1988
)
3
,
pp. 216-226
Persistent link: https://www.econbiz.de/10001071317
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3
Forecasting sales of new contingent products : an application to the compact disc market
Bayus, Barry L.
- In:
The journal of product innovation management : an …
4
(
1987
)
4
,
pp. 243-255
Persistent link: https://www.econbiz.de/10001071326
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4
Transfer pricing in a dynamic marketing-operations interface
Erickson, Gary M.
- In:
European journal of operational research : EJOR
216
(
2012
)
2
,
pp. 326-333
Persistent link: https://www.econbiz.de/10009387422
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5
An empirical comparison of oligopolistic advertising strategies
Erickson, Gary M.
- In:
Dynamic competitive analysis in marketing : proceedings …
,
(pp. 27-36)
.
1996
Persistent link: https://www.econbiz.de/10001319640
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6
Empirical analysis of closed-loop duopoly advertising strategies
Erickson, Gary M.
- In:
Management science : journal of the Institute for …
38
(
1992
)
12
,
pp. 1732-1749
Persistent link: https://www.econbiz.de/10001136385
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7
The recency of technological inputs and financial performance
Heeley, Michael B.
;
Jacobson, Robert
- In:
Strategic management journal
29
(
2008
)
7
,
pp. 723-744
Persistent link: https://www.econbiz.de/10003732641
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8
Marketing and firm value : perspectives and conclusions ; rejoinder
Srinivasan, Shuba
;
Hanssens, Dominique M.
- In:
Journal of marketing research : JMR
46
(
2009
)
3
,
pp. 327-329
Persistent link: https://www.econbiz.de/10003867757
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9
The financial markets and customer satisfaction : reexamining possible financial market mispricing of customer satisfaction
Jacobson, Robert
;
Mizik, Natalie
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
5
,
pp. 810-819
Persistent link: https://www.econbiz.de/10003899986
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10
Myopic management behavior with efficient, but imperfect, financial markets : a comparison of information asymmetries in the US and Japan
Jacobson, Robert
- In:
Journal of accounting & economics
16
(
1993
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10001162508
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