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Ethical challenges in commerci...
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United States
Unternehmen
35,555
Marketingmanagement
17,084
Marketing management
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12,780
Ethik
12,263
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9,247
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3,739
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3,670
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3,602
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3,158
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2,924
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2,882
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2,774
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2,216
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2,200
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2,153
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2,142
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1,936
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1,841
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1,835
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1,773
Welt
1,756
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1,727
ethics
1,669
Brand management
1,535
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1,526
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1,525
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1,462
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1,446
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Kotler, Philip
18
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13
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12
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12
Miranda, Javier
10
Hawkins, Del I.
8
Hyatt, Henry R.
8
Jarmin, Ronald S.
8
Pekkala Kerr, Sari
8
Akcigit, Ufuk
7
Barth, Erling
7
Freeman, Richard B.
7
Kumar, V.
7
Perreault, William D.
7
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6
Jensen, J. Bradford
6
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6
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6
Mothersbaugh, David L.
6
Redding, Stephen
6
Adam, Klaus
5
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Gaughan, Patrick A.
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Kerr, William R.
5
Lincoln, William F.
5
Newman, Bruce I.
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Sandusky, Kristin
5
Schott, Peter K.
5
Song, Michael
5
Sunstein, Cass R.
5
Weber, Henning
5
Armstrong, Gary
4
Ates, Sina T.
4
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4
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4
Best, Roger J.
4
Bloom, Nicholas
4
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American Marketing Association
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IGI Global
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American Management Association
3
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
NetLibrary, Inc
3
Springer Fachmedien Wiesbaden
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
American Academy of Arts and Sciences
2
American Enterprise Institute for Public Policy Research
2
Chartered Institute of Marketing
2
European Society for Opinion and Marketing Research
2
Harvard Graduate School of Business Administration
2
Institut für Weltwirtschaft
2
National Academy of Engineering
2
USA / General Accounting Office
2
Academy of Marketing
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
American Society of Newspaper Editors
1
American Water Works Association / Research Foundation
1
Arthur D. Little International Inc. <Wiesbaden>
1
Association for Public Policy Analysis and Management
1
Binational Panel on Technology Transfer Systems in the United States and Germany
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1
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1
Brooklyn Public Library / Business Library Staff
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1
Comparative Labor Law Seminar <6, 2002, Tokio>
1
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1
De Gruyter Oldenbourg
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1
Droege & Comp. <Düsseldorf>
1
Droemer Verlag
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1
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Journal of business ethics : JOBE
111
Working paper / National Bureau of Economic Research, Inc.
104
Discussion paper / Centre for Economic Policy Research
23
Journal of business research : JBR
23
Journal of marketing
21
SpringerLink / Bücher
21
NBER working paper series
20
Harvard business review : HBR
14
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of advertising research
14
European journal of marketing : EJM
13
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
13
The review of financial studies
13
Working papers / Harvard Business School, Division of Research
13
Health marketing quarterly
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of marketing management : MM
11
Journal of advertising : official publication of the American Academy of Advertising
10
Journal of marketing communications
10
Psychology & marketing
10
The journal of consumer marketing
10
CESifo working papers
9
Europäische Hochschulschriften / 5
9
Gabler Edition Wissenschaft
9
International journal of nonprofit and voluntary sector marketing
9
Journal of marketing theory and practice
9
Australasian marketing journal
8
Journal of the Academy of Marketing Science
8
Management international review : mir ; journal of international business
8
The journal of finance : the journal of the American Finance Association
8
American journal of agricultural economics
7
Harvard-Business-Manager : das Wissen der Besten
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
NICPRE / National Institute for Commodity Promotion Research and Evaluation
7
Series / American Marketing Association
7
The American economic review
7
The journal of business & industrial marketing
7
Business horizons
6
Journal of business strategy
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
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ECONIS (ZBW)
2,980
USB Cologne (EcoSocSci)
40
RePEc
11
BASE
3
Other ZBW resources
1
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Sustainability, social marketing, veterinarians and United States veterans
Bonaparte, Yvette Lynne
;
White, Sharon D.
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
3
,
pp. 240-251
Persistent link: https://www.econbiz.de/10012257942
Saved in:
2
Social marketing : its ethical dimensions
Laczniak, Gene R.
;
Lusch, Robert F.
;
Murphy, Patrick E.
-
2008
Persistent link: https://www.econbiz.de/10003718250
Saved in:
3
The political morality of nudges in healthcare
Gingerich, Jonathan
- In:
Nudging health : health law and behavioral economics
,
(pp. 97-111)
.
2016
Persistent link: https://www.econbiz.de/10011584980
Saved in:
4
Applying the Rossiter-Percy model to social marketing communications
Donovan, Robert J.
;
Rossiter, John R.
-
1997
Persistent link: https://www.econbiz.de/10000960570
Saved in:
5
Creating firm, customer, and societal value : toward a theory of positive marketing
Gopaldas, Ahir
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2446-2451
Persistent link: https://www.econbiz.de/10011399497
Saved in:
6
The marketing dilemma
Baker, Michael John
- In:
EuroMed journal of business
8
(
2013
)
2
,
pp. 104-116
Persistent link: https://www.econbiz.de/10010198171
Saved in:
7
What do social marketing programmes reveal about social marketing? : evidence from South Asia
Saini, Gordhan K.
;
Mukul, Kumar
- In:
International journal of nonprofit & voluntary sector …
17
(
2012
)
4
,
pp. 303-324
Persistent link: https://www.econbiz.de/10010201099
Saved in:
8
The perils of social coupon campaigns
Kumar, V.
;
Rajan, Bharath
- In:
MIT sloan management review
53
(
2011/12
)
4
,
pp. 13-14
Persistent link: https://www.econbiz.de/10009567590
Saved in:
9
Marketing healthful eating to children : the effectiveness of incentives, pledges, and competitions
Raju, Sekar
;
Rajagopal, Priyali
;
Gilbride, Timothy J.
- In:
Journal of marketing
74
(
2010
)
3
,
pp. 93-106
Persistent link: https://www.econbiz.de/10008822085
Saved in:
10
Agents of social change : a model for targeting and engaging generation Z across plattforms : how a nonprofit rebuilt an advertising campaign to curb smoking by teens and young adu...
Vallone, Donna
;
Smith, Alexandria
;
Kenney, Tricia
; …
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 414-425
Persistent link: https://www.econbiz.de/10011628657
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