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An exploratory study of Anglo-American consumer animosity toward the use of the Spanish language
Little, Joseph P.; Singh, Nitish - In: Journal of marketing theory and practice 22 (2014) 3, pp. 315-323
Persistent link: https://www.econbiz.de/10010392220
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Hispanic marketing : the power of the new Latino consumer
Korzenny, Felipe; Chapa, Sindy; Korzenny, Betty Ann - 2017 - Third edition
"Hispanic" -- Language considerations in marketing to US Hispanics -- Enculturation, acculturation, and assimilation : a …
Persistent link: https://www.econbiz.de/10013181539
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Hispanic marketing : the power of the new Latino consumer
Korzenny, Felipe; Chapa, Sindy; Korzenny, Betty Ann - 2017 - Third edition
"Hispanic" -- Language considerations in marketing to US Hispanics -- Enculturation, acculturation, and assimilation : a …
Persistent link: https://www.econbiz.de/10011636885
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Beyond seeing Mcdonald's Fiesta menu : the role of accent in brand sincerity of ethnic products and brands
Puzakova, Marina; Kwak, Hyokjin; Bellan, Monique - In: Journal of advertising : official publication of the … 44 (2015) 3, pp. 219-231
Persistent link: https://www.econbiz.de/10011313250
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Más allá del Español (Beyond Spanish) : the influence of Hispanic and Latin cultural identity on marketing communications
Garcia-Collart, Tessa - In: Handbook of research on ethnic and intra-cultural marketing, (pp. 136-145). 2022
Persistent link: https://www.econbiz.de/10013502441
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Culturally customizing websites for US Hispanic online consumers
Singh, Nitish; Baack, Daniel W.; Pereira, Arun; Baack, … - In: Journal of advertising research 48 (2008) 2, pp. 224-234
Persistent link: https://www.econbiz.de/10003742666
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Hispanic consumers' shopping orientation and apparel retail store evaluation criteria : an analysis of age and gender differences
Seock, Yoo-kyoung; Sauls, Nicki - In: Journal of fashion marketing and management 12 (2008) 4, pp. 469-486
Persistent link: https://www.econbiz.de/10003781728
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A cross-cultural analysis of print advertising targeted to Hispanic and Non-Hispanic American consumers
Singh, Nitish; Bartikowski, Boris - In: Thunderbird international business review 51 (2009) 2, pp. 151-164
Persistent link: https://www.econbiz.de/10003824272
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Hispanics' information search and patronage intentions online
Becerra, Enrique P.; Korgaonkar, Pradeep K. - In: Journal of electronic commerce research : JECR 10 (2009) 2, pp. 76-93
Persistent link: https://www.econbiz.de/10003886470
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The concept and marketing implications of Hispanicness
Villarreal, Ricardo; Peterson, Robert A. - In: Journal of marketing theory and practice 17 (2009) 4, pp. 303-316
Persistent link: https://www.econbiz.de/10003897717