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Effects of reputation and website quality on online consumers' emotion, perceived risk and purchase intention : based on the stimulus-organism-response model
Kim, Jiyoung; Lennon, Sharron J. - In: Journal of research in interactive marketing : … 7 (2013) 1, pp. 33-56
Persistent link: https://www.econbiz.de/10009730799
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Gearing up for mobile advertising : a cross-cultural examination of key factors that drive mobile messages home to consumers
Choi, Yung Kyun; Hwang, Jang-sun; McMillan, Sally J. - In: Psychology & marketing 25 (2008) 8, pp. 756-768
Persistent link: https://www.econbiz.de/10003757436
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Web users' perceptions of and attitudes toward online advertising formats
Burns, Kelli S.; Lutz, Richard J. - In: International journal of internet marketing and … 4 (2007/08) 4, pp. 281-301
Persistent link: https://www.econbiz.de/10003739599
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Dynamic pricing and advertising for web content providers
Kumar, Subodha; Sethi, Suresh P. - In: European journal of operational research : EJOR 197 (2009) 3, pp. 924-944
Persistent link: https://www.econbiz.de/10003839067
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Whither the click? : how online advertising works
Fulgoni, Gian M.; Mörn, Marie Pauline - In: Journal of advertising research 49 (2009) 2, pp. 134-142
Persistent link: https://www.econbiz.de/10003860454
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The efficacy of brand-execution tactics in TV advertising, brand placements, and Internet advertising
Romaniuk, Jenni - In: Journal of advertising research 49 (2009) 2, pp. 143-150
Persistent link: https://www.econbiz.de/10003860456
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A dual-process model of interactivity effects
Liu, Yuping; Shrum, L. J. - In: Journal of advertising : official publication of the … 38 (2009) 2, pp. 53-68
Persistent link: https://www.econbiz.de/10003863801
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The influence of ethnic identification in digital advertising : how Hispanic Americans' response to pop-up, E-Mail, and banner advertising affects online purchase intentions
Becerra, Enrique P.; Korgaonkar, Pradeep K. - In: Journal of advertising research 50 (2010) 3, pp. 279-291
Persistent link: https://www.econbiz.de/10008697042
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A tale of two social contexts : race-specific testimonials on commercial Web sites
Elias, Troy; Appiah, Osei - In: Journal of advertising research 50 (2010) 3, pp. 250-264
Persistent link: https://www.econbiz.de/10008697048
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"A virtual social H-bomb" : the late 1950s controversy over subliminal advertising
Fullerton, Ronald A. - In: Journal of historical research in marketing 2 (2010) 2, pp. 166-173
Persistent link: https://www.econbiz.de/10003979531