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United States
Relationship marketing
25,939
Beziehungsmarketing
25,264
Consumer behaviour
12,436
Konsumentenverhalten
12,370
Marktforschung
12,270
Market research
6,834
Customer satisfaction
5,777
Kundenzufriedenheit
5,731
Viral marketing
4,806
Virales Marketing
4,786
Service quality
4,120
Dienstleistungsqualität
4,108
Social Web
4,053
Social web
4,051
Theorie
3,829
Theory
3,810
Deutschland
3,602
Germany
3,234
Online-Marketing
3,193
Internet marketing
3,173
Brand management
2,944
Markenführung
2,939
Marketingmanagement
2,619
Marketing management
2,594
Brand image
2,275
Markenimage
2,274
Lieferantenmanagement
2,234
Supplier relationship management
2,233
Electronic Commerce
2,144
E-commerce
2,074
Online-Handel
2,046
Online retailing
2,038
Marketing
1,960
USA
1,717
Markenartikel
1,556
Vertrauen
1,533
Confidence
1,529
Einzelhandel
1,525
Kundenintegration
1,518
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57
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1,198
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442
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3
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40
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36
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35
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33
Sammelwerk
33
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17
Ratgeber
17
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14
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14
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65
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Smith, Alan D.
15
Kumar, V.
13
Day, George S.
8
Hawkins, Del I.
7
Walsh, Gianfranco
7
Aaker, David A.
6
Han, Heesup
6
Jang, Soocheong
6
Johnson, Michael D.
6
Brodie, Roderick J.
5
Conduit, Jodie
5
Herrmann, Andreas
5
Hollebeek, Linda D.
5
Malhotra, Naresh K.
5
Mattila, Anna S.
5
Mothersbaugh, David L.
5
Skiera, Bernd
5
Albaum, Gerald S.
4
Beatty, Sharon E.
4
Gourio, François
4
Gremler, Dwayne D.
4
Gupta, Sunil
4
Hennig-Thurau, Thorsten
4
Hyun, Sunghyup Sean
4
Kim, Wansoo
4
Kotler, Philip
4
Leone, Robert P.
4
Lucas, Robert W.
4
Rudanko, Leena
4
Schweidel, David A.
4
Tadajewski, Mark
4
Tanford, Sarah
4
Xie, Ying
4
Best, Roger J.
3
Bruwer, Johan
3
Chen, Tom
3
Dawes, John
3
Duncan, Delbert J.
3
Eggert, Andreas
3
Eisingerich, Andreas B
3
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American Marketing Association
7
European Society for Opinion and Marketing Research
5
Seminar on market modelling
3
USA / General Accounting Office
3
Indian Institute of Foreign Trade <Delhi>
2
National Industrial Conference Board
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMACOM
1
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Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
American Management Association
1
American Management Association / Marketing Division
1
American Society of Newspaper Editors
1
Appraisal Institute <Chicago, Ill.>
1
Arthur D. Little International Inc. <Wiesbaden>
1
Arthur D. Little, Inc
1
Business Information Centre <Toronto>
1
Communication Advertising and Marketing Education Foundation Ltd.
1
Confederation of Britisch Industry
1
Department of Commerce
1
Econometrisch Instituut <Rotterdam>
1
FAO
1
Fraunhofer-Institut für Produktionstechnologie IPT
1
Georgia State University
1
Gottfried Wilhelm Leibniz Universität Hannover
1
IGI Global
1
Institut für Weltwirtschaft
1
Institute of Marketing. Industrial Market Research, Ltd.
1
J. Walter Thompson Company
1
Ludwig-Maximilians-Universität München
1
Market Research Society
1
Marketing Research Congress <50, 1997, Edinburgh>
1
National Bureau of Economic Research
1
National Council of Applied Economic Research
1
NetLibrary, Inc
1
OECD
1
Product Development & Management Association
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
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International journal of hospitality management
32
Journal of business research : JBR
27
The journal of services marketing
22
International journal of market research : JMRS ; the journal of the Market Research Society
18
Journal of retailing and consumer services
18
Journal of the Academy of Marketing Science
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of service research : JSR
14
Services marketing quarterly
13
Harvard business review : HBR
12
Journal of marketing
12
Journal of travel and tourism marketing
12
Psychology & marketing
12
Journal of marketing theory and practice
11
Strategy & leadership : a publication of Strategic Leadership Forum
10
Journal of advertising research
9
Journal of marketing management : MM
9
Working paper / National Bureau of Economic Research, Inc.
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing research : JMR
8
The journal of business & industrial marketing
8
Academy of Management journal : AMJ
7
Business horizons
7
Harvard-Business-Manager : das Wissen der Besten
7
Journal of business ethics : JOBE
7
Journal of financial services marketing : JFSM
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
The journal of personal selling & sales management : JPSSM
7
Customer Relationship Management : the ultimate guide to efficient use of CRM
6
European journal of marketing : EJM
6
International journal of electronic marketing and retailing : IJEMR
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of fashion marketing and management
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
MSI reports : working paper series
6
Report / Marketing Science Institute
6
The international review of retail, distribution and consumer research
6
The journal of applied business research
6
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ECONIS (ZBW)
1,643
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1
Measuring risks for consumers, firms, and investors in the digital economy
Alves Werb, Gabriela
-
2020
Persistent link: https://www.econbiz.de/10012618693
Saved in:
2
Modeling the relationship between firm and user generated content and the stages of the marketing funnel
Colicev, Anatoli
;
Kumar, Ashish
;
O'Connor, Peter
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 100-116
Persistent link: https://www.econbiz.de/10012016493
Saved in:
3
Consumer shopping value, satisfaction and loyalty in discount retailing
Carpenter, Jason M.
- In:
Journal of retailing and consumer services
15
(
2008
)
5
,
pp. 358-363
Persistent link: https://www.econbiz.de/10003742276
Saved in:
4
Retailer evaluation: the crucial link between in-store processes and shopping outcomes
Gurel-Atay, Eda
;
Giese, Joan L.
;
Godek, John
- In:
The international review of retail, distribution and …
20
(
2010
)
3
,
pp. 297-310
Persistent link: https://www.econbiz.de/10003996370
Saved in:
5
Understanding the relationships between commitment and voice : hypotheses, empirical evidence, and directions for future research
Beatty, Sharon E.
;
Reynolds, Kristy E.
;
Noble, Stephanie M.
- In:
Journal of service research : JSR
15
(
2012
)
3
,
pp. 296-315
Persistent link: https://www.econbiz.de/10009578290
Saved in:
6
Nomological validity of the Net Promoter Index question
Leisen Pollack, Birgit
;
Alexandrov, Aliosha
- In:
The journal of services marketing
27
(
2013
)
2
,
pp. 118-129
Persistent link: https://www.econbiz.de/10009747187
Saved in:
7
Effects of brand love, personality and image on word of mouth : the case of fashion brands among young consumers
Ismail, Ahmed Regeh
;
Spinelli, Gabriella
- In:
Journal of fashion marketing and management
16
(
2012
)
4
,
pp. 386-398
Persistent link: https://www.econbiz.de/10009667849
Saved in:
8
Increased word-of-mouth via strategic cause-related marketing
Thomas, Michael Lee
;
Mullen, Linda Greef
;
Fraedrich, John
- In:
International journal of nonprofit & voluntary sector …
16
(
2011
)
1
,
pp. 36-49
Persistent link: https://www.econbiz.de/10009670535
Saved in:
9
"I love PEMCO" : creating conversation-worthy buzz in the insurance industry with word of mouth marketing
Tuzovic, Sven
;
Brooks, Rod
- In:
Dienstleistungsmanagement und Social Media : …
,
(pp. 593-610)
.
2013
Persistent link: https://www.econbiz.de/10009756184
Saved in:
10
Handling negative online customer reviews : the effects of elaboration likelihood model and distributive justice
Cheng, Vincent T. P.
;
Loi, Mei Kun
- In:
Journal of travel and tourism marketing
31
(
2014
)
1/2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10010361829
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