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United States
Marketing
31,281
Relationship marketing
25,939
Beziehungsmarketing
25,264
Social Web
20,293
Social web
20,262
Lieferantenmanagement
17,372
Supplier relationship management
17,329
Soziales Netzwerk
16,382
Consumer behaviour
16,270
Konsumentenverhalten
16,083
Social network
15,458
Online-Marketing
12,935
Internet marketing
12,826
Theorie
10,331
Theory
10,216
Deutschland
7,322
Germany
6,799
Marketingmanagement
6,462
Marketing management
6,219
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6,165
Business network
6,156
Customer satisfaction
6,017
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5,926
Supply chain
5,836
Lieferkette
5,827
Electronic Commerce
5,811
E-commerce
5,389
Brand management
5,078
Markenführung
5,058
USA
4,759
Service quality
4,402
Dienstleistungsqualität
4,369
Innovation
3,717
Online-Handel
3,671
Online retailing
3,660
Business-to-business marketing
3,517
B-to-B-Marketing
3,459
Viral marketing
3,309
Virales Marketing
3,304
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402
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3,100
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1,422
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7
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405
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130
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97
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36
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33
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28
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18
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Patacchini, Eleonora
24
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22
Kotler, Philip
19
Smith, Alan D.
18
Hellerstein, Judith K.
14
Neumark, David
14
Kumar, V.
11
Helper, Susan
10
Gentzkow, Matthew Aaron
9
Goldfarb, Avi
9
Kuchler, Theresa
9
Stroebel, Johannes
9
Tucker, Catherine
9
Cohen, Lauren
8
Kerr, William R.
8
Malloy, Christopher
8
Malshe, Avinash
8
McInerney, Melissa
8
Rasul, Imran
8
Allcott, Hunt
7
Bailey, Michael
7
Brodie, Roderick J.
7
Caballero, Maria Ésther
7
Hartley, Robert F.
7
Keller, Kevin Lane
7
Kovak, Brian K.
7
Mobius, Markus
7
Perreault, William D.
7
Seabright, Paul
7
Tian, Yuan
7
Vukina, Tomislav
7
Walsh, Gianfranco
7
Bandyopadhyay, Subhayu
6
Battaglini, Marco
6
Cao, Ruiqing
6
Choi, Yung Kyun
6
Hollebeek, Linda D.
6
Homburg, Christian
6
Jang, Soocheong
6
Johnson, Michael D.
6
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National Bureau of Economic Research
22
American Marketing Association
16
IGI Global
12
American Management Association
4
NetLibrary, Inc
4
European Operations Management Association
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
USA / Department of Agriculture
3
USA / General Accounting Office
3
United States / Congress / House / Committee on Banking and Currency
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Chartered Institute of Marketing
2
Information Resources Management Association
2
Institut Arbeit und Technik
2
J. L. Kellogg Graduate School of Management
2
USA / Economic Research Service
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
Academy for Health Services Marketing <Chicago, Ill.>
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
American Society for Public Administration
1
Apress L.P.
1
Arthur D. Little International Inc. <Wiesbaden>
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Business Information Centre <Toronto>
1
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
1
Center for Studies in Higher Education, UC Berkeley
1
Communication Advertising and Marketing Education Foundation Ltd.
1
Confederation of Britisch Industry
1
Conference on Marketing, Corporate Social Initiatives, and the Bottom Line <2001, Chapel Hill, NC>
1
Cornell University / Department of Agricultural, Resource and Managerial Economics
1
Department of Agricultural and Resource Economics, University of California-Davis
1
Droemer Verlag
1
Econometrisch Instituut <Rotterdam>
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management
1
EurOMA <21., 2014, Palermo>
1
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Working paper / National Bureau of Economic Research, Inc.
81
Industrial marketing management : the international journal for industrial and high-tech firms
70
Journal of business research : JBR
46
Journal of advertising research
38
Discussion paper / Centre for Economic Policy Research
31
Journal of marketing management : MM
31
Academy of Management journal : AMJ
28
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
28
American journal of agricultural economics
26
Harvard business review : HBR
26
International journal of hospitality management
25
Journal of marketing
25
The journal of business & industrial marketing
23
European journal of operational research : EJOR
22
Journal of the Academy of Marketing Science
22
NBER working paper series
22
Discussion paper series / IZA
20
Journal of business-to-business marketing
20
The journal of services marketing
20
Journal of macromarketing : examining the interactions among markets, marketing, and society
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Journal of travel and tourism marketing
18
SpringerLink / Bücher
18
Business horizons
17
International journal of production economics
17
Journal of business ethics : JOBE
17
Journal of retailing and consumer services
17
The review of financial studies
17
Harvard-Business-Manager : das Wissen der Besten
16
International journal of internet marketing and advertising : IJIMA
16
International journal of production research
16
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
16
Psychology & marketing
16
Services marketing quarterly
16
The journal of personal selling & sales management : JPSSM
16
Journal of service research : JSR
15
Management science : journal of the Institute for Operations Research and the Management Sciences
15
Political marketing in the United States
15
Production and operations management : an international journal of the Production and Operations Management Society
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
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Source
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ECONIS (ZBW)
4,473
USB Cologne (EcoSocSci)
44
RePEc
12
BASE
1
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1
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1
The role of social CRM and its potential impact on lead generation in business-to-business
marketing
Rodriguez, Michael
;
Peterson, Robert M.
- In:
International journal of internet marketing and …
7
(
2012
)
2
,
pp. 180-193
Persistent link: https://www.econbiz.de/10009535757
Saved in:
2
An examination of the e-mail and electronic relationship
marketing
practices of the USA's top 500 online retailers
Heiens, Richard A.
;
Narayanaswamy, Ravi
- In:
International journal of electronic customer …
10
(
2016
)
2/4
,
pp. 125-137
Persistent link: https://www.econbiz.de/10011688012
Saved in:
3
A targeted approach to viral
marketing
Mochalova, Anastasia
;
Nanopoulos, Alexandros
- In:
Electronic commerce research and applications
13
(
2014
)
4
,
pp. 283-294
Persistent link: https://www.econbiz.de/10011348317
Saved in:
4
Understanding structures and practices of meaning-making in industrial networks
Lowe, Sid
;
Rod, Michel
;
Hwang, Ki-Soon
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 531-542
Persistent link: https://www.econbiz.de/10011496704
Saved in:
5
Facebook-
Marketing
Palme, Inga
-
2015
-
1. Aufl.
Persistent link: https://www.econbiz.de/10011326336
Saved in:
6
The social business imperative : adapting your business model to the always-connected customer
Shih, Clara
-
2016
Persistent link: https://www.econbiz.de/10011474309
Saved in:
7
Social media impact on qualitative performance metrics : analysis and trends of top revenue grossing U.S. hospitals
Sakulsaengprapha, Vorada
;
Masterson, Jonathan P., IV
; …
- In:
Health marketing quarterly
39
(
2022
)
3
,
pp. 249-262
Persistent link: https://www.econbiz.de/10013417446
Saved in:
8
Digital mediation in business-to-business
marketing
: a bibliometric analysis
Kumar, Bipul
;
Sharma, Arun
;
Vatavwala, Sanket
;
Kumar, …
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 126-140
Persistent link: https://www.econbiz.de/10012212128
Saved in:
9
Celebrity chef adoption and implementation of social media, particularly pinterest : a diffusion of innovations approach
Clarke, Theresa B.
;
Murphy, Jamie
;
Adler, Jami
- In:
International journal of hospitality management
57
(
2016
),
pp. 84-92
Persistent link: https://www.econbiz.de/10011581274
Saved in:
10
A new framework of electronic word-of-mouth in social networking sites : the system-based approach
Jami Pour, Mona
;
Lotfiyan, Zahra
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 48-70
Persistent link: https://www.econbiz.de/10012199990
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