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United States
Marketing
31,281
Relationship marketing
25,939
Beziehungsmarketing
25,264
Social Web
20,293
Social web
20,262
Lieferantenmanagement
17,372
Supplier relationship management
17,329
Soziales Netzwerk
16,382
Consumer behaviour
16,270
Konsumentenverhalten
16,083
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15,458
Online-Marketing
12,935
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12,826
Theorie
10,331
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10,216
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7,322
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6,799
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6,462
Marketing management
6,219
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6,165
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6,156
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6,017
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5,926
Supply chain
5,836
Lieferkette
5,827
Electronic Commerce
5,811
E-commerce
5,389
Brand management
5,078
Markenführung
5,058
USA
4,759
Service quality
4,402
Dienstleistungsqualität
4,369
Innovation
3,717
Online-Handel
3,671
Online retailing
3,660
Business-to-business marketing
3,517
B-to-B-Marketing
3,459
Viral marketing
3,309
Virales Marketing
3,304
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7
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Patacchini, Eleonora
24
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22
Kotler, Philip
19
Smith, Alan D.
18
Hellerstein, Judith K.
14
Neumark, David
14
Kumar, V.
11
Helper, Susan
10
Gentzkow, Matthew Aaron
9
Goldfarb, Avi
9
Kuchler, Theresa
9
Stroebel, Johannes
9
Tucker, Catherine
9
Cohen, Lauren
8
Kerr, William R.
8
Malloy, Christopher
8
Malshe, Avinash
8
McInerney, Melissa
8
Rasul, Imran
8
Allcott, Hunt
7
Bailey, Michael
7
Brodie, Roderick J.
7
Caballero, Maria Ésther
7
Hartley, Robert F.
7
Keller, Kevin Lane
7
Kovak, Brian K.
7
Mobius, Markus
7
Perreault, William D.
7
Seabright, Paul
7
Tian, Yuan
7
Vukina, Tomislav
7
Walsh, Gianfranco
7
Bandyopadhyay, Subhayu
6
Battaglini, Marco
6
Cao, Ruiqing
6
Choi, Yung Kyun
6
Hollebeek, Linda D.
6
Homburg, Christian
6
Jang, Soocheong
6
Johnson, Michael D.
6
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National Bureau of Economic Research
22
American Marketing Association
16
IGI Global
12
American Management Association
4
NetLibrary, Inc
4
European Operations Management Association
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
USA / Department of Agriculture
3
USA / General Accounting Office
3
United States / Congress / House / Committee on Banking and Currency
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Chartered Institute of Marketing
2
Information Resources Management Association
2
Institut Arbeit und Technik
2
J. L. Kellogg Graduate School of Management
2
USA / Economic Research Service
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
Academy for Health Services Marketing <Chicago, Ill.>
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
American Society for Public Administration
1
Apress L.P.
1
Arthur D. Little International Inc. <Wiesbaden>
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Business Information Centre <Toronto>
1
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
1
Center for Studies in Higher Education, UC Berkeley
1
Communication Advertising and Marketing Education Foundation Ltd.
1
Confederation of Britisch Industry
1
Conference on Marketing, Corporate Social Initiatives, and the Bottom Line <2001, Chapel Hill, NC>
1
Cornell University / Department of Agricultural, Resource and Managerial Economics
1
Department of Agricultural and Resource Economics, University of California-Davis
1
Droemer Verlag
1
Econometrisch Instituut <Rotterdam>
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management
1
EurOMA <21., 2014, Palermo>
1
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Working paper / National Bureau of Economic Research, Inc.
81
Industrial marketing management : the international journal for industrial and high-tech firms
70
Journal of business research : JBR
46
Journal of advertising research
38
Discussion paper / Centre for Economic Policy Research
31
Journal of marketing management : MM
31
Academy of Management journal : AMJ
28
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
28
American journal of agricultural economics
26
Harvard business review : HBR
26
International journal of hospitality management
25
Journal of marketing
25
The journal of business & industrial marketing
23
European journal of operational research : EJOR
22
Journal of the Academy of Marketing Science
22
NBER working paper series
22
Discussion paper series / IZA
20
Journal of business-to-business marketing
20
The journal of services marketing
20
Journal of macromarketing : examining the interactions among markets, marketing, and society
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Journal of travel and tourism marketing
18
SpringerLink / Bücher
18
Business horizons
17
International journal of production economics
17
Journal of business ethics : JOBE
17
Journal of retailing and consumer services
17
The review of financial studies
17
Harvard-Business-Manager : das Wissen der Besten
16
International journal of internet marketing and advertising : IJIMA
16
International journal of production research
16
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
16
Psychology & marketing
16
Services marketing quarterly
16
The journal of personal selling & sales management : JPSSM
16
Journal of service research : JSR
15
Management science : journal of the Institute for Operations Research and the Management Sciences
15
Political marketing in the United States
15
Production and operations management : an international journal of the Production and Operations Management Society
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
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Source
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ECONIS (ZBW)
4,473
USB Cologne (EcoSocSci)
44
RePEc
12
BASE
1
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1
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10
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1
The role of social CRM and its potential impact on lead generation in business-to-business
marketing
Rodriguez, Michael
;
Peterson, Robert M.
- In:
International journal of internet marketing and …
7
(
2012
)
2
,
pp. 180-193
Persistent link: https://www.econbiz.de/10009535757
Saved in:
2
An examination of the e-mail and electronic relationship
marketing
practices of the USA's top 500 online retailers
Heiens, Richard A.
;
Narayanaswamy, Ravi
- In:
International journal of electronic customer …
10
(
2016
)
2/4
,
pp. 125-137
Persistent link: https://www.econbiz.de/10011688012
Saved in:
3
A targeted approach to viral
marketing
Mochalova, Anastasia
;
Nanopoulos, Alexandros
- In:
Electronic commerce research and applications
13
(
2014
)
4
,
pp. 283-294
Persistent link: https://www.econbiz.de/10011348317
Saved in:
4
Understanding structures and practices of meaning-making in industrial networks
Lowe, Sid
;
Rod, Michel
;
Hwang, Ki-Soon
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 531-542
Persistent link: https://www.econbiz.de/10011496704
Saved in:
5
Facebook-
Marketing
Palme, Inga
-
2015
-
1. Aufl.
Persistent link: https://www.econbiz.de/10011326336
Saved in:
6
The social business imperative : adapting your business model to the always-connected customer
Shih, Clara
-
2016
Persistent link: https://www.econbiz.de/10011474309
Saved in:
7
Social media impact on qualitative performance metrics : analysis and trends of top revenue grossing U.S. hospitals
Sakulsaengprapha, Vorada
;
Masterson, Jonathan P., IV
; …
- In:
Health marketing quarterly
39
(
2022
)
3
,
pp. 249-262
Persistent link: https://www.econbiz.de/10013417446
Saved in:
8
Digital mediation in business-to-business
marketing
: a bibliometric analysis
Kumar, Bipul
;
Sharma, Arun
;
Vatavwala, Sanket
;
Kumar, …
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 126-140
Persistent link: https://www.econbiz.de/10012212128
Saved in:
9
Celebrity chef adoption and implementation of social media, particularly pinterest : a diffusion of innovations approach
Clarke, Theresa B.
;
Murphy, Jamie
;
Adler, Jami
- In:
International journal of hospitality management
57
(
2016
),
pp. 84-92
Persistent link: https://www.econbiz.de/10011581274
Saved in:
10
A new framework of electronic word-of-mouth in social networking sites : the system-based approach
Jami Pour, Mona
;
Lotfiyan, Zahra
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 48-70
Persistent link: https://www.econbiz.de/10012199990
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