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Consumer segmentation analysis of grocery coupon users
Meloy, Margaret G.; McLaughlin, Edward; Kramer-LeBlanc, … - 1988
Persistent link: https://www.econbiz.de/10000774897
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Coupon trading and its impacts on consumer purchase and firm profits
Su, Meng; Zheng, Xiaona; Sun, Luping - In: Journal of retailing 90 (2014) 1, pp. 40-61
Persistent link: https://www.econbiz.de/10010359950
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Do firms use coupons and in-store discounts to strategically market experience goods over the consumption life-cycle? : the case of cigarettes
Sfekas, Andrew; Lillard, Dean R. - 2013
Persistent link: https://www.econbiz.de/10009788140
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Frequent flyer programs : empirically assessing consumers' reasonable expectations
Olazábal, Ann Morales; Marmorstein, Howard; Sarel, Dan - In: American business law journal : the official … 51 (2014) 1, pp. 175-250
Persistent link: https://www.econbiz.de/10010347700
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Couponing as a horizontal and vertical strategy : theory and effects
Connor, John Murray - 1997
Persistent link: https://www.econbiz.de/10000975614
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Couponing as a promotional tool : consumers do benefit
Antil, John H. - In: Journal of consumer affairs : official publication of … 19 (1985) 2, pp. 316-327
Persistent link: https://www.econbiz.de/10001020603
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Couponing as a horizontal and vertical strategey: Theory and effects
Connor, John Murray - In: Vertical relationships and coordination in the food …, (pp. 225-250). 1999
Persistent link: https://www.econbiz.de/10001420763
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Analyzing incremental sales from a direct mail coupon promotion
Bawa, Kapil - In: Journal of marketing 53 (1989) 3, pp. 66-78
Persistent link: https://www.econbiz.de/10001069409
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Preliminary evidence for the neurophysiologic effects of online coupons : changes in oxytocin, stress, and mood
Alexander, Veronika; Tripp, Sophie; Zak, Paul J. - In: Psychology & marketing 32 (2015) 9, pp. 977-986
Persistent link: https://www.econbiz.de/10011340186
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Growing pains at Groupon
Dutta, Saurav K.; Caplan, Dennis H.; Marcinko, David J. - In: Issues in accounting education 29 (2014) 1, pp. 229-245
Persistent link: https://www.econbiz.de/10010419399