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The influence of disorganized shelf displays and limited product quantity on consumer purchase

Castro, Iana A.; Morales, Andrea C.; Nowlis, Stephen M. - In: Journal of marketing 77 (2013) 4, pp. 118-133

Persistent link: https://www.econbiz.de/10009782060

The role of consumers' attitude towards economic climate in their reaction to "PL-only" assortments : evidence from the United States and Spain

Gázquez-Abad, Juan Carlos; Martínez-López, Francisco J. - In: Journal of retailing and consumer services 34 (2017), pp. 340-348

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Influence of PL equity on store loyalty : a comparative analysis between Spain and the U.S.

Ruiz-Real, José Luis; Gázquez-Abad, Juan Carlos; … - In: Advances in National Brand and Private Label Marketing …, (pp. 151-157). 2018

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Private labels, brands, and competition policy : the changing landscape of retail competition

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Measuring changes in preferences and perception due to the entry of a new brand with choice data

Hildebrandt, Lutz (contributor); Kalweit, Lea (contributor) - 2008

Context effects can have a major influence on brand choice behavior after the introduction of a new product. Based on … behavioral literature, several hypotheses about the effects of a new brand on perception, preferences and choice behavior can be … customers in two out of five segments. -- Context effects ; categorization ; brand choice models ; new brand introduction …

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Towards a conceptual framework of out-of-stock behaviour : the impact of product, consumer, and situation characteristics on out-of-stock reactions

Campo, Kathia; Gijsbrechts, Els; Nisol, Patricia - 1999

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The evolving role of hit and niche products in brick-and-mortar retail category assortment planning : a large-scale empirical investigation of U.S. consumer packaged goods

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Purchasing for someone else in a B-to-B context : joint effects of choice overload and accountability

Schaffrath, Kathrin; Wentzel, Daniel; Erkin, Aras - In: Journal of business-to-business marketing 25 (2018) 1, pp. 11-29

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Retailer promotion pass-through : a measure, its magnitude, and its determinants

Ailawadi, Kusum L.; Harlam, Bari A. - In: Marketing science : the marketing journal of the … 28 (2009) 4, pp. 782-791

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Branding : perceptual effects on consumer evaluations

Field, J. Robert; Bergiel, Blaise; Giesen, J. Martin; … - In: Competitiveness review : an international business … 22 (2012) 3, pp. 251-260

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