//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Consumer responses to parodic...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
United States
Konsumentenverhalten
78,803
Consumer behaviour
78,372
Werbung
13,706
Online-Marketing
12,807
Internet marketing
12,584
Theorie
10,609
Theory
10,403
Advertising
10,293
Beziehungsmarketing
9,484
Relationship marketing
9,472
Markenführung
8,400
Brand management
8,385
Social Web
8,150
Social web
8,142
Werbewirkung
7,857
Advertising effects
7,633
Markenimage
6,948
Brand image
6,899
USA
6,082
Online-Handel
6,078
Online retailing
6,063
Customer satisfaction
5,480
Kundenzufriedenheit
5,480
Deutschland
5,461
Electronic Commerce
4,796
Germany
4,688
Markenartikel
4,597
E-commerce
4,554
Brand
4,514
Dienstleistungsqualität
4,316
Service quality
4,313
Einzelhandel
4,272
Retail trade
4,163
Marketingmanagement
3,945
Marketing management
3,895
Experiment
3,575
Verbraucherverhalten
3,572
Viral marketing
3,421
Virales Marketing
3,420
more ...
less ...
Online availability
All
Undetermined
1,019
Free
612
Type of publication
All
Article
4,114
Book / Working Paper
1,635
Journal
16
Other
1
Type of publication (narrower categories)
All
Article in journal
3,743
Aufsatz in Zeitschrift
3,743
Graue Literatur
904
Non-commercial literature
904
Arbeitspapier
754
Working Paper
754
Aufsatz im Buch
360
Book section
360
Hochschulschrift
172
Thesis
148
Collection of articles of several authors
71
Sammelwerk
71
Collection of articles written by one author
55
Sammlung
55
Case study
51
Fallstudie
51
Lehrbuch
45
Textbook
44
Aufsatzsammlung
39
Bibliographie
28
Guidebook
24
Ratgeber
24
Reprint
24
Conference paper
20
Konferenzbeitrag
20
Bibliografie enthalten
19
Bibliography included
19
Amtsdruckschrift
18
Government document
18
Systematic review
18
Übersichtsarbeit
18
Konferenzschrift
15
Glossar enthalten
13
Glossary included
13
Bibliografie
8
Conference proceedings
7
No longer published / No longer aquired
5
Statistik
5
Statistics
4
Bibliography
3
more ...
less ...
Language
All
English
5,663
German
89
French
13
Undetermined
6
Spanish
1
Swedish
1
Author
All
Kaiser, Harry M.
40
Lusk, Jayson L.
20
Tucker, Catherine
16
Jang, Soocheong
15
Stavins, Joanna
15
Einav, Liran
14
Mueller, Barbara
14
Richards, Timothy J.
14
McFadden, Daniel
13
Schuh, Scott
13
Agarwal, Sumit
12
Allcott, Hunt
12
Han, Heesup
12
Tonsor, Glynn T.
12
Winter, Joachim
12
Dong, Diansheng
11
Goldfarb, Avi
11
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Heiss, Florian
11
Nayga, Rodolfo M.
11
Yoon, Sukki
11
Bronnenberg, Bart J.
10
Cawley, John H.
10
Diehl, Sandra
10
Dubé, Jean-Pierre
10
Kaplan, Greg
10
Kolstad, Jonathan T.
10
Roe, Brian
10
Baghestani, Hamid
9
Burton, Scot
9
Choi, Yung Kyun
9
Chomsisengphet, Souphala
9
Lennon, Sharron J.
9
Lusardi, Annamaria
9
Seldon, Barry J.
9
Silk, Alvin J.
9
Taylor, Charles Raymond
9
Waldfogel, Joel
9
Zheng, Yuqing
9
more ...
less ...
Institution
All
National Bureau of Economic Research
59
American Marketing Association
8
IGI Global
5
Friedrich-Schiller-Universität Jena
4
USA / Bureau of Foreign and Domestic Commerce
4
Cornell University / Department of Agricultural Economics
3
Advertising Federation of America / Bureau of Research and Education
2
Boston College / Department of Economics
2
Federal Reserve Bank of New York
2
INSEAD
2
Information Resources Management Association
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
Universität Mannheim
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
Advertising Research Foundation
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Council on Consumer Interests
1
American Home Economics Association
1
American Management Association
1
Art Directors Club <New York, N.Y.>
1
Brookings Institution
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Bureau of International Labor Affairs
1
Centre for International Economic Studies
1
Centre of Policy Studies
1
Chambre de commerce et d'industrie de Paris
1
Confederation British Industry
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Cornell University / Department of Applied Economics and Management
1
Crispin Porter + Bogusky <Miami, Fla.>
1
Department of Labor
1
Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
1
Ecole des hautes études commerciales <Montréal> / Institut d'économie appliquée
1
European Society for Opinion and Marketing Research
1
European University Institute / Department of Economics
1
Fachhochschule Reutlingen / European School of Business
1
more ...
less ...
Published in...
All
Working paper / National Bureau of Economic Research, Inc.
272
Journal of consumer research : JCR ; an interdisciplinary bimonthly
149
Journal of advertising research
93
Journal of business research : JBR
76
Psychology & marketing
76
Journal of retailing and consumer services
72
Journal of advertising : official publication of the American Academy of Advertising
68
NBER working paper series
58
International journal of hospitality management
56
American journal of agricultural economics
54
Journal of fashion marketing and management
54
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
46
Journal of consumer affairs : official publication of the American Council on Consumer Interests
43
The journal of consumer marketing
42
The American economic review
40
International journal of consumer studies
38
Journal of marketing theory and practice
38
International journal of advertising : the quarterly review of marketing communications
37
Journal of international consumer marketing
35
Sport marketing quarterly : preferred journal of the Sport Marketing Association
35
Journal of consumer behaviour : an international research review
33
American economic journal : a journal of the American Economic Association
32
Discussion paper / Centre for Economic Policy Research
30
International journal of retail & distribution management
30
Journal of marketing
28
International journal of sport management and marketing : IJSMM
27
Journal of sport management : the official journal of the North American Society of Sport Management
26
Applied economics
25
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
25
Journal of travel and tourism marketing
25
Journal of promotion management : JPM
24
Journal of the Academy of Marketing Science
24
The review of economics and statistics
24
Journal of business ethics : JOBE
23
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
23
Services marketing quarterly
23
Journal of food products marketing
22
European journal of marketing : EJM
20
Journal of agricultural and applied economics
20
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
20
more ...
less ...
Source
All
ECONIS (ZBW)
5,679
USB Cologne (EcoSocSci)
79
RePEc
6
USB Cologne (business full texts)
1
BASE
1
Showing
1
-
10
of
5,766
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand
advertising
in an access-ownership world : how marketing channels impact message persuasiveness
Harding, Lora Mitchell
;
Schenkel, Mark T.
- In:
Journal of marketing channels : ... distribution …
24
(
2017
)
1/2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
Saved in:
2
Empowering social change through
advertising
co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.
;
Bove, Liliana L.
;
Lei, Jing
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 149-166
Persistent link: https://www.econbiz.de/10011547976
Saved in:
3
Understanding the memory effects in pulsing
advertising
Aravindakshan, Ashwin
;
Naik, Prasad A.
- In:
Operations research
63
(
2015
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10010519515
Saved in:
4
Ad creativity via augmented reality technology in online video ads : the differential role of novelty, message usefulness, and ad-consumer association
Feng, Yang
;
Xie, Quan
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 907-933
Persistent link: https://www.econbiz.de/10012179077
Saved in:
5
An introduction to the special issue on native and covert
advertising
formats : editorial
Evans, Nathaniel J.
;
Wojdynski, Bartosz W.
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10012200469
Saved in:
6
Audience members' goals of media use and processing of advertisements
Juntunen, Arja
-
2001
Persistent link: https://www.econbiz.de/10001565737
Saved in:
7
Native
advertising
credibility perceptions and ethical
attitudes
: an exploratory study among adolescents in the United States, Turkey and Israel
Zimand-Sheiner, Dorit
;
Ryan, Tanya
;
Kip, Sema Misci
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 608-619
Persistent link: https://www.econbiz.de/10012257662
Saved in:
8
Can US
advertising
students recognize an ad in editorial's clothing (native
advertising
)? : a partial replication of the Stanford "Evaluating information" test
Kendrick, Alice
;
Fullerton, Jami A.
- In:
Journal of marketing communications
27
(
2021
)
2
,
pp. 207-228
Persistent link: https://www.econbiz.de/10012424774
Saved in:
9
Super bowl XLVII TV
advertising
in the USA : male and female impressions among college students
Akcay, Okan
;
Dalgin, M. Halim
- In:
Eurasian business review
6
(
2016
)
1
,
pp. 25-36
Super Bowl
Advertising
among college students to determine what characteristics of the ads were significant what …
Persistent link: https://www.econbiz.de/10011631620
Saved in:
10
Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->