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A targeted approach to viral marketing
Mochalova, Anastasia; Nanopoulos, Alexandros - In: Electronic commerce research and applications 13 (2014) 4, pp. 283-294
Persistent link: https://www.econbiz.de/10011348317
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Networks of relations and word-of-mouth communication
Lippert, Steffen; Spagnolo, Giancarlo - In: Games and economic behavior 72 (2011) 1, pp. 202-217
Persistent link: https://www.econbiz.de/10009243233
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A new framework of electronic word-of-mouth in social networking sites : the system-based approach
Jami Pour, Mona; Lotfiyan, Zahra - In: International journal of internet marketing and … 14 (2020) 1, pp. 48-70
Persistent link: https://www.econbiz.de/10012199990
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From electronic WOM to social eWOM : bridging the trust deficit
Pihlaja, Jaakko; Saarijärvi, Hannu; Spence, Mark T.; … - In: Journal of marketing theory and practice 25 (2017) 4, pp. 340-356
Persistent link: https://www.econbiz.de/10011771032
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Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 224-229
Persistent link: https://www.econbiz.de/10009006854
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Opinion leadership and social contagion in new product diffusion
Iyengar, Radha; Van Den Bulte, Christophe; Valente, … - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 195-212
Persistent link: https://www.econbiz.de/10009006876
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Organic versus solicited hotel TripAdvisor reviews : measuring their respective characteristics
Litvin, Stephen W.; Sobel, Reagan N. - In: The Cornell hospitality quarterly 60 (2019) 4, pp. 370-377
Persistent link: https://www.econbiz.de/10012108033
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Herding and social media word-of-mouth : evidence from Groupon
Li, Xitong; Wu, Lynn - In: Management information systems : mis quarterly 42 (2018) 4, pp. 1331-1351
Persistent link: https://www.econbiz.de/10011951789
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How social networks and opinion leaders affect the adoption of new products
Iyengar, Radha; Van Den Bulte, Christophe; Eichert, John; … - In: GfK marketing intelligence review : Marketingforschung … 3 (2011) 1, pp. 16-25
Persistent link: https://www.econbiz.de/10009007734
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Social networks and housing markets
Bailey, Michael; Cao, Ruiqing; Kuchler, Theresa; … - 2016
The recent house price experiences within an individual's social network affect her perceptions of the attractiveness of property investments, and through this channel have large effects on her housing market activity. Our data combine anonymized social network information from Facebook with...
Persistent link: https://www.econbiz.de/10011476018