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Customer engagement : opportunities and challenges for organizations
Bolton, Ruth N. - In: Journal of service research : JSR 14 (2011) 3, pp. 272-274
Persistent link: https://www.econbiz.de/10009383389
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A cross-national and cross-cultural approach to global market segmentation : an application using consumers' perceived service quality
Agarwal, James; Malhotra, Naresh K.; Bolton, Ruth N. - In: Journal of international marketing 18 (2010) 3, pp. 18-40
Persistent link: https://www.econbiz.de/10008657429
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Advancing and consolidating knowledge about customer engagement
Brodie, Roderick J.; Hollebeek, Linda D. - In: Journal of service research : JSR 14 (2011) 3, pp. 283-284
Persistent link: https://www.econbiz.de/10009383364
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Dimensions and determinants of retailer pricing strategy and tactics
Shankar, Venkatesh; Bolton, Ruth N. - 1999
Persistent link: https://www.econbiz.de/10001412767