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Personalisierung und Emotionalisierung von globalen Marken : eine Untersuchung am Beispiel der Automobilindustrie in Japan, Deutschland und den USA
Michelfelder, Gerrit Christoph - 2007
Persistent link: https://www.econbiz.de/10003963703
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The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian; Heitmann, Mark; Lehmann, Donald R.; … - In: MSI reports : working paper series (2010) 4, pp. 41-90
Persistent link: https://www.econbiz.de/10009007361
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How brand concept affects consumer response to product recalls : a longitudinal study in the U.S. auto industry
Topaloglu, Omer; Gokalp, Omer N. - In: Journal of business research : JBR 88 (2018), pp. 245-254
Persistent link: https://www.econbiz.de/10011869714
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Ethnocentrism and consumer knowledge in the U.S. auto consumer
Story, John; Godwin, Lynn - In: Journal of international consumer marketing 35 (2023) 5, pp. 451-463
Persistent link: https://www.econbiz.de/10014422396
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Corporate image and product similarity : assessing major demand drivers for counterfeits in a multi-country study
Penz, Elfriede; Stöttinger, Barbara - In: Psychology & marketing 25 (2008) 4, pp. 352-381
Persistent link: https://www.econbiz.de/10003735856
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Customer satisfaction in a global economy : challenges for the automobile industry
Johnson, Michael D. - In: Automobilmarktforschung : Nutzenorientierung von …, (pp. 1-14). 1996
Persistent link: https://www.econbiz.de/10001293682
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The effects of the country of brand and the country of manufacturing of automobiles : an experimental study of consumers' brand personality perceptions
Fetscherin, Marc; Toncar, Mark - In: International marketing review 27 (2010) 2, pp. 164-178
Persistent link: https://www.econbiz.de/10003988015
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Why social currency becomes a key driver of a firm's brand equity : insights from the automotive industry
Lobschat, Lara; Zinnbauer, Markus A.; Pallas, Florian; … - In: Long range planning : LRP ; international journal of … 46 (2013) 1/2, pp. 125-148
Persistent link: https://www.econbiz.de/10009735691
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Evaluating the underlying dimensions of brands in product and services markets
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131939
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Antecedents of true brand loyalty
Kim, Jooyoung; Morris, Jon D.; Swait, Joffre - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 99-117
Persistent link: https://www.econbiz.de/10003732338