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United States
Consumer behaviour
81,922
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79,443
Marketing
31,281
Social Web
20,293
Social web
20,262
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12,935
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10,746
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8,905
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7,073
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7,070
Deutschland
6,813
USA
6,710
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6,606
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6,454
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6,438
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6,374
Germany
6,184
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5,963
Customer satisfaction
5,910
Kundenzufriedenheit
5,712
E-commerce
5,564
Werbewirkung
4,749
Advertising effects
4,691
Markenartikel
4,657
Brand
4,622
Werbung
4,610
Advertising
4,579
Service quality
4,569
Einzelhandel
4,539
Dienstleistungsqualität
4,501
Retail trade
4,426
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4,017
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4,015
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Lusk, Jayson L.
21
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18
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17
Tucker, Catherine
17
Goldfarb, Avi
15
Stavins, Joanna
15
Einav, Liran
14
Gentzkow, Matthew Aaron
13
Jang, Soocheong
13
McFadden, Daniel
13
Schuh, Scott
13
Agarwal, Sumit
12
Han, Heesup
12
Tonsor, Glynn T.
12
Winter, Joachim
12
Dubé, Jean-Pierre
11
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Heiss, Florian
11
Nayga, Rodolfo M.
11
Stroebel, Johannes
11
Yoon, Sukki
11
Bronnenberg, Bart J.
10
Cawley, John H.
10
Choi, Yung Kyun
10
Dong, Diansheng
10
Kaiser, Harry M.
10
Kaplan, Greg
10
Kolstad, Jonathan T.
10
Roe, Brian
10
Baghestani, Hamid
9
Calantone, Roger J.
9
Chomsisengphet, Souphala
9
Grewal, Dhruv
9
Kuchler, Theresa
9
Lennon, Sharron J.
9
Lusardi, Annamaria
9
Pentina, Iryna
9
Viswanathan, Madhu
9
Barber, Nelson
8
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IGI Global
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Friedrich-Schiller-Universität Jena
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Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
NetLibrary, Inc
3
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3
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Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
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Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
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2
Federal Reserve Bank of New York
2
INSEAD
2
Information Resources Management Association
2
J. L. Kellogg Graduate School of Management
2
Springer Fachmedien Wiesbaden
2
USA / Bureau of the Census
2
Universität Mannheim
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
Academy for Health Services Marketing <Chicago, Ill.>
1
American Council on Consumer Interests
1
American Home Economics Association
1
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1
American Management Association, Marketing Division
1
American Society for Public Administration
1
Apress L.P.
1
Boston College / Department of Economics
1
Brookings Institution
1
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1
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1
Center for Studies in Higher Education, UC Berkeley
1
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1
Chambre de commerce et d'industrie de Paris
1
Communication Advertising and Marketing Education Foundation Ltd.
1
Conference on Marketing, Corporate Social Initiatives, and the Bottom Line <2001, Chapel Hill, NC>
1
Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
1
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Working paper / National Bureau of Economic Research, Inc.
272
Journal of consumer research : JCR ; an interdisciplinary bimonthly
146
Journal of business research : JBR
85
Journal of retailing and consumer services
72
Psychology & marketing
71
NBER working paper series
65
International journal of hospitality management
54
Journal of fashion marketing and management
52
American journal of agricultural economics
51
Journal of advertising research
48
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
The journal of consumer marketing
45
Journal of consumer affairs : official publication of the American Council on Consumer Interests
41
The American economic review
39
International journal of consumer studies
38
Journal of marketing theory and practice
37
Journal of international consumer marketing
33
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
32
Sport marketing quarterly : preferred journal of the Sport Marketing Association
32
Discussion paper / Centre for Economic Policy Research
31
Journal of the Academy of Marketing Science
31
International journal of retail & distribution management
30
Journal of consumer behaviour : an international research review
30
Journal of marketing
30
American economic journal : a journal of the American Economic Association
29
Journal of business ethics : JOBE
29
Journal of travel and tourism marketing
28
International journal of sport management and marketing : IJSMM
27
Journal of advertising : official publication of the American Academy of Advertising
26
Journal of marketing management : MM
26
Applied economics
25
Journal of sport management : the official journal of the North American Society of Sport Management
25
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of food products marketing
23
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
22
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
Services marketing quarterly
22
The review of economics and statistics
22
Journal of macromarketing : examining the interactions among markets, marketing, and society
21
Journal of marketing theory and practice : JMTP
21
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ECONIS (ZBW)
6,253
USB Cologne (EcoSocSci)
48
RePEc
11
USB Cologne (business full texts)
1
BASE
1
Other ZBW resources
1
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1
Word of mouth on the web : the impact of web 2.0 on consumer purchase decisions
Riegner, Cate
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10003614082
Saved in:
2
Why we ignore social networking advertising
Hadija, Zeljka
;
Barnes, Susan B.
;
Hair, Neil
- In:
Qualitative market research : an international journal
15
(
2012
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10009503730
Saved in:
3
Consumers' rules of engagement in online information exchanges
Poddar, Amit
;
Mosteller, Jill
;
Ellen, Pam Scholder
- In:
Journal of consumer affairs : official publication of …
43
(
2009
)
3
,
pp. 419-448
Persistent link: https://www.econbiz.de/10009531912
Saved in:
4
Facebook versus television : advertising value perceptions among females
Logan, Kelty
;
Bright, Laura F.
;
Gangadharbatla, Harsha
- In:
Journal of research in interactive marketing : …
6
(
2012
)
3
,
pp. 164-179
Persistent link: https://www.econbiz.de/10009666649
Saved in:
5
E-WOM and accommodation : an analysis of the factors that influence travelers’ adoption of information from online reviews
Filieri, Raffaele
;
McLeay, Fraser
- In:
Journal of travel research : a quarterly publication of …
53
(
2014
)
1
,
pp. 44-57
Persistent link: https://www.econbiz.de/10010235908
Saved in:
6
Empowering social change through advertising co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.
;
Bove, Liliana L.
;
Lei, Jing
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 149-166
Persistent link: https://www.econbiz.de/10011547976
Saved in:
7
Did you tell me the truth? : the influence of online community on eWOM
Yang, Jun
;
Mai, Enping
;
Ben-Ur, Joseph
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
3
,
pp. 369-389
Persistent link: https://www.econbiz.de/10009562254
Saved in:
8
Audience members' goals of media use and processing of advertisements
Juntunen, Arja
-
2001
Persistent link: https://www.econbiz.de/10001565737
Saved in:
9
Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
Saved in:
10
Brand experience and brand implications in a multi-channel setting
Jones, Robert Paul
;
Runyan, Rodney C.
- In:
The international review of retail, distribution and …
23
(
2013
)
3
,
pp. 265-290
Persistent link: https://www.econbiz.de/10009781181
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