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Can US advertising students recognize an ad in editorial's clothing (native advertising)? : a partial replication of the Stanford "Evaluating information" test
Kendrick, Alice; Fullerton, Jami A. - In: Journal of marketing communications 27 (2021) 2, pp. 207-228
Persistent link: https://www.econbiz.de/10012424774
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Advertising professionals' perceptions of the impact of gender portrayals on men and women : a question of ethics?
Zayer, Linda Tuncay; Coleman, Catherine A. - In: Journal of advertising : official publication of the … 44 (2015) 3, pp. 264-275
Persistent link: https://www.econbiz.de/10011313245
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Legal and ethical challenges of online behavioral targeting in advertising
Nill, Alexander F.; Aalberts, Robert J. - In: Journal of current issues and research in advertising : … 35 (2014) 2, pp. 126-146
Persistent link: https://www.econbiz.de/10010383930
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Brand advertising in an access-ownership world : how marketing channels impact message persuasiveness
Harding, Lora Mitchell; Schenkel, Mark T. - In: Journal of marketing channels : ... distribution … 24 (2017) 1/2, pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
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Empowering social change through advertising co-creation : the roles of source disclosure, sympathy and personal involvement
Orazi, Davide C.; Bove, Liliana L.; Lei, Jing - In: International journal of advertising : the quarterly … 35 (2016) 1, pp. 149-166
Persistent link: https://www.econbiz.de/10011547976
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Endorser's attributes and its influence on attitude towards celebrity endorsement
Abirami, U.; Krishnan, Jayasree - In: International journal of applied business and economic … 13 (2015) 1, pp. 37-52
Persistent link: https://www.econbiz.de/10011376051
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Advertising expensive mortgages
Gurun, Umit G.; Matvos, Gregor; Seru, Amit - In: The journal of finance : the journal of the American … 71 (2016) 5, pp. 2371-2416
Persistent link: https://www.econbiz.de/10011562361
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Experience the "ambience" : testing perceptions of ambient advertising innovations between the United States and Indian consumers
Wu, Jun; Arora, Anshu; Arora, Amit - In: International journal of emerging markets 11 (2016) 2, pp. 148-174
Persistent link: https://www.econbiz.de/10011587827
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Understanding the memory effects in pulsing advertising
Aravindakshan, Ashwin; Naik, Prasad A. - In: Operations research 63 (2015) 1, pp. 35-47
Persistent link: https://www.econbiz.de/10010519515
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Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew; Kushwaha, Tarun; Kumar, V. - In: Journal of marketing 79 (2015) 1, pp. 44-63
Persistent link: https://www.econbiz.de/10010502724