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United States
Consumer behaviour
82,001
Konsumentenverhalten
79,521
Electronic Commerce
23,631
E-commerce
21,016
Einzelhandel
17,671
Brand management
17,500
Markenführung
17,086
Marketingmanagement
16,946
Marketing management
16,360
Theorie
15,599
Theory
15,391
Retail trade
15,070
Online-Marketing
12,947
Internet marketing
12,837
Relationship marketing
12,643
Beziehungsmarketing
12,581
Brand image
11,047
Markenimage
10,930
Deutschland
10,775
Social Web
9,666
Social web
9,659
Germany
9,364
Markenartikel
9,149
Online-Handel
9,097
Online retailing
9,074
USA
8,985
Brand
8,109
Internet
7,094
Marketing
6,988
Customer satisfaction
6,538
Kundenzufriedenheit
6,324
Werbewirkung
5,286
Advertising effects
5,216
Service quality
5,102
Dienstleistungsqualität
5,043
Werbung
4,937
Vertriebsweg
4,892
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4,888
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4,872
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872
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Kaiser, Harry M.
22
Lusk, Jayson L.
20
Einav, Liran
18
Kotler, Philip
16
Stavins, Joanna
16
Hortaçsu, Ali
15
Tucker, Catherine
15
Bronnenberg, Bart J.
13
Goldfarb, Avi
13
Grewal, Dhruv
13
Jang, Soocheong
13
McFadden, Daniel
13
Schuh, Scott
13
Waldfogel, Joel
13
Agarwal, Sumit
12
Han, Heesup
12
Tonsor, Glynn T.
12
Winter, Joachim
12
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Heiss, Florian
11
Jensen, J. Bradford
11
Nayga, Rodolfo M.
11
Richards, Timothy J.
11
Smith, Alan D.
11
Weitz, Barton A.
11
Yoon, Sukki
11
Allcott, Hunt
10
Cawley, John H.
10
Choi, Yung Kyun
10
Dong, Diansheng
10
Dubé, Jean-Pierre
10
Goolsbee, Austan
10
Kaplan, Greg
10
Kolstad, Jonathan T.
10
Laibson, David I.
10
Roe, Brian
10
Baghestani, Hamid
9
Barber, Nelson
9
Bernard, Andrew B.
9
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National Bureau of Economic Research
87
IGI Global
19
American Marketing Association
18
USA / Bureau of the Census
11
USA / General Accounting Office
7
Friedrich-Schiller-Universität Jena
5
American Management Association
4
Cornell University / Department of Agricultural Economics
4
USA / Bureau of Foreign and Domestic Commerce
4
Books on Demand GmbH <Norderstedt>
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Federal Reserve Bank of New York
3
NetLibrary, Inc
3
OECD
3
USA / Subcommittee on Commercial and Administrative Law
3
Universität Mannheim
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Chambre de commerce et d'industrie de Paris
2
Chartered Institute of Marketing
2
European Society for Opinion and Marketing Research
2
European University Institute / Department of Economics
2
Federal Reserve Bank of Chicago
2
Federal Reserve Bank of San Francisco
2
Federal Reserve Bank of St. Louis
2
Foerder Institute for Economic Research <Tēl-Āvîv>
2
Harvard Graduate School of Business Administration
2
INSEAD
2
Information Resources Management Association
2
Macquarie University / Department of Economics
2
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
Rodney L. White Center for Financial Research
2
Springer Fachmedien Wiesbaden
2
Springer-Verlag GmbH
2
USA / Economic Research Service
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
Academy of Marketing
1
American Council on Consumer Interests
1
American Enterprise Institute for Public Policy Research
1
American Home Economics Association
1
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Working paper / National Bureau of Economic Research, Inc.
321
Journal of consumer research : JCR ; an interdisciplinary bimonthly
156
Journal of business research : JBR
105
NBER working paper series
88
Journal of retailing and consumer services
82
Psychology & marketing
79
Annual series / Foreign Office : pres. to the both Houses of Parliament by command of His Majesty
72
American journal of agricultural economics
63
International journal of hospitality management
63
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
60
Journal of fashion marketing and management
59
Journal of advertising research
57
Journal of marketing
52
The American economic review
51
The journal of consumer marketing
47
Journal of consumer affairs : official publication of the American Council on Consumer Interests
45
Journal of marketing theory and practice
44
The journal of brand management : an international journal
41
International journal of retail & distribution management
40
Journal of the Academy of Marketing Science
39
International journal of consumer studies
37
Sport marketing quarterly : preferred journal of the Sport Marketing Association
37
American economic journal : a journal of the American Economic Association
34
International journal of sport management and marketing : IJSMM
34
Journal of international consumer marketing
34
Journal of consumer behaviour : an international research review
33
Discussion paper / Centre for Economic Policy Research
32
European journal of marketing : EJM
32
Applied economics
30
Industrial marketing management : the international journal for industrial and high-tech firms
30
Journal of advertising : official publication of the American Academy of Advertising
30
The review of economics and statistics
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
Journal of business ethics : JOBE
28
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
28
Journal of sport management : the official journal of the North American Society of Sport Management
28
Journal of travel and tourism marketing
28
The journal of product & brand management
28
Journal of marketing research : JMR
27
SpringerLink / Bücher
27
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Source
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ECONIS (ZBW)
8,494
USB Cologne (EcoSocSci)
22
RePEc
8
USB Cologne (business full texts)
1
BASE
1
Other ZBW resources
1
Showing
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1
Brand
advertising in an access-ownership world : how marketing channels impact message persuasiveness
Harding, Lora Mitchell
;
Schenkel, Mark T.
- In:
Journal of marketing channels : ... distribution …
24
(
2017
)
1/2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
Saved in:
2
The impact of digital sales channels on web sales : evidence from the USA's largest online retailers
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 306-322
Persistent link: https://www.econbiz.de/10012598447
Saved in:
3
Brand
experience and
brand
implications in a multi-channel setting
Jones, Robert Paul
;
Runyan, Rodney C.
- In:
The international review of retail, distribution and …
23
(
2013
)
3
,
pp. 265-290
Persistent link: https://www.econbiz.de/10009781181
Saved in:
4
Private labels, brands, and competition policy : the changing landscape of retail competition
Ezrachi, Ariel
(
ed.
);
Bernitz, Ulf
(
ed.
)
-
2009
-
1. publ.
Persistent link: https://www.econbiz.de/10003763769
Saved in:
5
Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
6
Multikanalstrategien im stationären
Einzelhandel
: eine empirische Untersuchung in der Konsumelektronikbranche
Müller-Lankenau, Claas
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013430885
Saved in:
7
Second life : your world. Your imagination. - Your success? ; eine empirische Analyse des Erfolgspotentials von Second Life
Huber, Frank
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003712427
Saved in:
8
Special issue: innovative e-marketing products and management : customer behaviour and service
Tsekouropoulos, Georgios
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011687984
Saved in:
9
"I love the value from shopping at mass merchants!" : consequences of multichannel shopping value
Kim, Jihyun
;
Lee, Hyun-hwa
- In:
Journal of marketing channels : ... distribution …
21
(
2014
)
1
,
pp. 18-30
Persistent link: https://www.econbiz.de/10010347439
Saved in:
10
Branding : perceptual effects on consumer evaluations
Field, J. Robert
;
Bergiel, Blaise
;
Giesen, J. Martin
; …
- In:
Competitiveness review : an international business …
22
(
2012
)
3
,
pp. 251-260
Persistent link: https://www.econbiz.de/10009570847
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